Innovative Marketing Resources (IMR)

Innovative Marketing Resources (IMR)

Boston, MA

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About Innovative Marketing Resources (IMR)

Innovative Marketing Resources (IMR) isn’t like most other agencies, HubSpot or otherwise. IMR has its own team of developers, real software engineers, as well as web designers, content creators and marketing strategists (in fact we invented the Content Marketer’s Blueprint, one of the most widely used and successful marketing strategies). At IMR we have these resources because the markets we specialize in, financial services, medicine and higher education, are moving quickly and demand strategy, creative and process that fit together seamlessly and deliver cutting edge user experience. We’re also big data people that believe that information creates the best opportunity for quality engagement. But we also know that people buy from people and when we help you tell your story, it’s critical that your prospects know why you do what you do before they get told what you do and how you do it. If your business runs on people process and technology, you'll love what IMR can do for you.

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Best-in-class Marketing professionals

I've had the pleasure of working with the IMR team on a number of projects in 2016 - including a total redesign our old and outdated website. The team at IMR was really interested in what I was looking for conceptually. This was a really collaborative process and we love our new website. They really nailed it! Not only does our website look more modern and professional, the IMR team found ways to leverage our existing technology to collect more online reviews. In fact, we received more online reviews in the first month of making these changes than we had in the prior two years. One of the things I appreciate most about Nick and Beverly is that they do what they say they're going to do. Every quarter, we work together to create a 90-day plan. Nick and Beverly are constantly referring back to this plan to update me on our progress and to keep us on track. I'm excited to continue my work with Nick and Beverly. I think they're truly best-in-class in what they do.

Robert Thomas

November 01, 2016

Easy to Work With, Detailed Oriented

It's a pleasure to work with Beverly. I am working with her since last 5 months. She is detailed oriented and provide full requirements, it help us to provide expected output. Looking forward to working with you for long term.

Henry Kundariya

October 03, 2016

IMR's content strategy is creating demand

Inbound is a core lead generation practice that IMR guides with expertise and a focus on continuous improvement. The Content Marketer's Blueprint has proven to be successful for multiple years in our complex environment wherein increasing leads, especially marketing qualified, and reducing the cost per lead are paramount. As the marketing lead, I rely on the team to help position and create relevant content and to optimize lead gen. The IMR team is a source of confidence and helps to strengthen and leverage inbound marketing into a cohesive practice across the organization. IMR directly contributes to our positive results and remains a key partner in our marketing strategy.

Jack Patton

October 03, 2016

Inbound Partner Success

We are a 30-year-old business specializing in Heart-Centered Hypnotherapy certification around the United States, Europe, Africa, and Asia. We began using HubSpot in 2013 and hired IMR to help us get started. With only 6 office team members we have relied on them for much of our marketing strategy, and creating as much automation as possible. The results speak for themselves. By August we reached our total sales numbers from last year, leaving 4 months to reach new records. IMR helped us launch our blog in 2013 and it now has over 1,300 subscribers and is growing rapidly. Our annual website visits have quadrupled in the last 3 years. Our annual revenue has increased 8-10% over the same period. IMR has become an essential partner for us and is as much a part of our team as our small core team in Seattle. They are such a fun group and we look forward to our weekly meetings. I couldn't speak more highly of an organization.

Jesse Hartman

August 24, 2016

Great Strategy Process

I found the IMR CMB's last year. I really liked the way you guys structured the survey questions and how to present to the client, with suggestions for attraction, conversion and nurturing content. The mindset shared in the CMB just blew my mind and helped me to think it in a simpler and effective way. It changed everything for us and our agency. I also want to thank all IMR team for inspiring us, and allowing us to apply some of the principles they preach in the CMB here in Brazil and other agencies around the world. Awesome job!

Leonardo de Moura Pereira

March 18, 2016

IMR provides value every step of the way

As Director of Marketing for a regional IT Professional Services firm, I hired IMR to implement a Content Marketer's Blueprint strategy as well as a website redesign project. Besides the fact that Nick and his team know inbound marketing through-and-through (after all it's comforting knowing that Nick is a former HubSpotter and managed the partner channel), The IMR team creates a holistic strategy that's metrics driven and based on results. And the best part is that it's based around your own timeline and resources, not theirs. This results in creating content and campaigns, aligned with your goals that are achievable. IMR is a true partner that will do everything to ensure that you're getting the results you expect.

Jon Mehlman

March 11, 2016