In the world of B2B marketing, delivering more qualified leads, more sales opportunities, and more closed-won business is like finding a Yeti. You believe it could exist but you’ve never met one. That’s what we heard from some of our initial clients: that finding people like us who can deliver the elusive marketing ROI has been a frustrating hunt. The group of us have been learning digital marketing and connecting with sales since the inception of marketing automation, when digital marketing only meant email, SEO was just getting inbound links and when clicks in Google cost less than ten cents. Today, Measured Results Marketing is the only company with the ability to help you find your Yeti. Marketing is a complex ecosystem now that relies on coordinating a complex set of programs, people, and tools to make sure you get in front of the businesses who want to buy what you are selling.
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A Partner We Can Rely On
When we decided to implement an email marketing program using Hubspot, we knew we needed a reliable partner to make the initiative a success. The MRM Yetis were just that! Their extensive marketing automation and Hubspot expertise as well as thoughtful coaching style made them an invaluable resource to our team. The combination of technical know-how and teaching ensured that we not only implemented Hubspot correctly, but our team felt prepared to launch future campaigns and scale our use of Hubspot in the future.
December 15, 2017
Visibility into what's going on
The Yeti's at MRM provide an abundance of additional visibility into what's going on throughout the entire sales and marketing funnel. We've gained tremendous insights into the functionality of Hubspot, and how it integrates with other systems such as Salesforce.com. I also like their lead scoring modelit really helps to improve lead quality and the subsequent sales conversion rates.
October 03, 2017
Without a doubt, Measured Results Marketing has been one of the greatest assets to our Marketing Operations team. Their robust Hubspot and Salesforce expertise has allowed our organization to move quickly and scale to meet the growing/increasingly complex demands of our customers and sales team. If you are a fast-growing team looking to be on the cutting edge of today's marketing trends, MRM will be your secret weapon.
September 20, 2017
Bridging Sales and Marketing through Automation
Measured Results helped our team implement the first marketing automation tool, including CRM integration at our company. This was a huge project which we could not have done on our own. MRM is knowledgeable on the best practices, and resources needed. They have worked closely with our IT team to assist with the technical aspects of this project as well as working to bring cohesiveness to our sales and marketing teams. They understand the importance of this type of project and the need to work closely with a variety of groups across an organization. Many pieces of this project would have been overlooked without assistance from MRM.
September 18, 2017
Taking us to the next level
Working with MRM has been extremely helpful to our entire team. Their expertise has provided us with the Hubspot/SF integration and lead scoring guidance that we needed to help sales and marketing work together as a more cohesive unit. We're looking forward to next steps with them, including SOAP and lead requal programs.
September 13, 2017
We count on them to support our growing success
MRM is a Cytel strategic partner that has helped us immeasurably by aligning our company's strategic goals with our MAP & CRM platforms. They continually aid us in improving our Marketing and Sales processes, in generating ever more high-quality leads and converting those to revenue. Time and again, they've gone the extra mile to thoroughly understand and support our particular business. I trust and recommend the MRM team unequivocally.
September 12, 2017