New Perspective Marketing

New Perspective Marketing

Westborough, MA

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About New Perspective Marketing

New Perspective is a Growth Agency. We have a 15-year track record of delivering client results by combining science with creativity. We are a company of great people working in a collaborative, fun and inspiring workplace. Our expertise and passion help our clients excel in an environment that is increasingly sophisticated and constantly changing.

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Creativity, innovation AND process!!!

In the past, the best agencies were those with the best graphic designers and media buyers. Those experts are now ineffectual unless partnered with technologists, analysts and strategists. Customers are becoming more creative at avoiding advertising messages and every day new companies introduce new marketing tools to engage them. At Chasm, we had to reach a small audience of individuals to access our billion dollar markets. When choosing we understood that it was beyond critical to find a team that understood us and that shared ownership for our results. From the first moments we met the team at New Perspective they “got us”. Not only that, but rather than highlight a range of innovative marketing tools and techniques, or presenting a particular creative strategy, they focused on outlining a PROCESS. The discipline and structure of that process enabled us to definitively identify and target the highest priority buyer personae, and with the right messaging.

Jim Boudreau, CHASM Advanced Materials

April 16, 2019

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Exceeded our 2018 Goals

In 2018 we set some aggressive new business goals, so we worked with our partners at New Perspective to develop a strategy to help make it happen. They took our growth goals and backed into a strong plan with monthly targets and clear attribution reporting. I love that we can see where our leads come from along with the cost of different marketing campaigns. Not only that, but along the way New Perspective has helped our team gain important knowledge, specifically bridging the gap between what we do, what they do, and how it all ties together. This was crucial in the continued success of our marketing efforts and the results speak to that. Not to mention they are so easy to work with, and quick to respond with any questions and follow up we have. Our business is changing constantly, and they are always flexible and ready to help. We are making smarter decisions now, and we are excited to continue this strong partnership with New Perspective! We heartily recommend their entire team!

Courtney Hider, Energy Monster

March 01, 2019

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The Ideal Hubspot Partners

I couldn’t ask for a better partner in the digital landscape than New Perspective. Not only do they support nearly every aspect of our online marketing efforts, they do so with relentless consistency and dedication to improving the overall product. They’ve helped us understand the importance of having an inbound marketing plan, how to integrate those practices seamlessly with our sales team, and how to continuously draw more engagement to our website each and every year. I’m always confident that they can provide solutions for us, and the fact that we’ve been partners now for over four years is a testament to that.

Justin Coffey, Access TCA

February 22, 2019

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A great partnership!

I have worked with NPWS almost since their opening day. We met while working with a client that went away for both of us. Then when my current client, Access TCA, was looking for a partner—starting with website development—I recommended NPWS. We went from web development to using Hubspot, also in Hubspot’s early days. We have all grown together, and NPWS continues to be an awesome partner. I have recommended them to other companies who share my enthusiasm after working with NPWS. I cannot recommend them highly enough.

Pat Friedlander, Word-Up!

February 08, 2019

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NPWS lead us to target the right audience.

As a manufacturer in a high-growth space, we knew we had a lot of potential to grow, but we weren't having success with our marketing approach and lacked the resources to give it the attention it needed. We considered our options and ultimately chose New Perspective for their strategic approach. The processes from goal setting to planning to execution were very sophisticated & organized. The strategy sessions with NPWS were a huge eye opener for our business. Particularly enjoyed the time we spent working on our personas. Once we aligned on who our ideal customer was, everything started to fall in place. Our new content, website improvement plan and marketing campaign started driving more leads and traffic. Happy to say it's been a worthwhile investment of time and money. Their ideas helped define our brand in a sea of competition. I recommend the team at New Perspective.

Rajeev Sharma, PROShopWorld

September 10, 2018

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Awesome Experience and a Fantastic Team

We approached NPWS for a website redesign project and right from the very first interaction, I knew they were the company that we wanted to work with. Instead of selling us on their capabilities, they asked us questions about our business, our challenges, and our goals. It made the choice to go with an inbound marketing agency really easy when they have a very effective inbound sales approach. The rest of the process was just as delightful. The NPWS team was extremely friendly, professional, and responsive. They kept the project on track and on time and delivered an excellent new website that we could not be more thrilled with. From the strategic layout and thinking behind the structure of the website to the overall aesthetic design, NPWS truly outperformed our expectations. Their commitment to continuous improvement and growth driven design is also impressive, and I am thrilled to keep working with them to implement an effective inbound marketing program.

Thomas Huff, Williamson Corporation

July 30, 2018