Orange Marketing specializes in HubSpot Sales & Marketing implementations for B2B SaaS companies, typically startups and early funding stages. We begin with understanding your customers and identifying segments you didn't know you had, setting up your website conversion paths for these segments/personas to begin generating leads right away and the complete HubSpot technical implementation. We get your content map right, setup your initial content campaigns by persona, then train your marketing team on exactly what to do. We also help you consider advertising judiciously used to jump start your results while you wait for your inbound marketing efforts to kick in. We are laser focused on generating sales leads which convert to revenue because we know, that marketing without sales enablement is simply a waste of time.
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Website Trafiic Tripled!
Orange Marketing more than tripled our website traffic, and took our sales leads from nearly nothing to double digits a month and growing. All within six months. They did this in a thoughtful manner and took the time to understand what we sell (niche SaaS product) and actually get inside the heads of our prospects. They led us in executing a few advertising experiments to help us jump start our website traffic and leads. Orange Marketing, with our team’s input, wrote extremely targeted content in a variety of formats including presentations, webinars, news releases, blog posts, social media, case studies and white papers. One very large $1B+ prospect told us recently during an initial face-to-face sales meeting that the iNymbus case study the prospect had downloaded prior to the meeting was the best marketing material they have seen. “Not like the usual CR_P.”
November 02, 2018
Orange Marketing makes competitors green with envy
I've been working with Kelsey and the Orange team for a while now. When I first started, I was literally a Jon Snow of online brand marketing: I knew nothing. Kelsey and her team took me under their proverbial wing, gave me a crash course in what I needed to know as a brand, and then took the rest onto their plates. Within a month my website was much more professional looking, I was fluent in all sorts of important things like CTAs, what a CRM was, and how to send out an email blast that got clients excited about engaging. They then spent the next few months shaping my brand into something more than I could have ever imagined and have continued to make sure that when I have a question, they have either the answer, or point me in the right direction to get it myself. I honestly can't say enough good about them...and can't wait to see where they take me and my brand next. Thank you, Kelsey!
September 19, 2018
Thanks for the tip!
I saw your LinkedIn post this morning referencing your company's new Hubspot certification. It reminded me that I owe you a big Thank You for suggesting I use Hubspot. It's been a great productivity tool. I'm sure I'm not using it at anywhere near its full potential, but the Sequences feature has been crucial for me. As you know better than most, much of selling direct mail is just hanging around waiting for a prospect's existing vendor to make a mistake. And, to that end I set up sequences that keep me in the picture without having to do much. Used in conjunction with an occasional voicemail (because nobody answers their phone), sequences were instrumental in securing my two biggest accounts to date. So thanks again!
August 16, 2018
Fantastic agency for our B2B needs!
Orange Marketing has been an essential partner in developing an effective B2B marketing platform for our organization. We value their dedication to understanding our business and have experienced them moving us from ideas and strategies to action and results. In addition to developing a robust marketing strategy for SmartTRAK, they have also worked side-by-side with our commercial team to harness the power of HubSpot bringing together marketing and sales.
July 23, 2018