The Mezzanine Group develops marketing strategies and offers implementation services for small- to mid-sized B2B companies who need experts, but don’t want to hire a full-time team. Marketing is important to B2B selling, but it’s a challenge for many reasons. Companies rely on junior staff without marketing backgrounds resulting in a lack of strategic marketing and execution. Companies are unable to stay current with marketing tactics so they are unsure which tactics to use. It’s difficult to retain marketing talent in smaller companies so there are gaps in marketing and wasted effort to bring new people up to speed. Marketing falls to non-marketing executives without measurable goals or the ability to achieve them so there is wasted investment and the belief that marketing doesn’t work. We’ve helped 250+ companies grow leads by 30-100%. CRM and marketing automation isn’t for everyone, but when it is, we’re expert implementers.
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