Best Practice Benchmarking with the Agency Benchmark Evaluation Tool

Transparent best-practice benchmarking helps our partners cut through the fog, identify real areas of improvement, and lay out a strategy for becoming more effective.


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Helping our partners build a better business is a foundational element of the HubSpot Partner Program. This online questionnaire is available to all HubSpot Partners to help their agency examine, and later re-examine, their business practices across sales, marketing, finance, human resources, service delivery, and their overall business strategy.

This assessment brings to light a multitude of best practices for any marketing service agency. Most importantly, it features a competitive benchmarking tool – so agencies can anonymously compare their results against top HubSpot Partners and track their progress over time.

Benchmarking is anonymous, so only YOU can see your rankings and answers.


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Provides insights in three key areas

Execution vs. Vision

Vision and execution aren’t always aligned. This portion of the evaluation compares your ambitions and goals with your current business strategy.

Audit Each Core Business Function

As an agency owner marketing is just one piece of your business strategy.

Benchmark Against Top Inbound Agencies

Scaling a business is hard. Learn from the success of some of best inbound agencies in the world.

AREAS OF EVALUATION

Execution vs. Vision

Vision and execution aren’t always aligned.

This portion of the evaluation compares your ambitions and goals with your current business strategy.

Use this section to determine the concrete tasks you can implement that will propel you towards your vision.

Execution vs. Vision
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Audit Each Core Business Function

As an agency owner marketing is just one piece of your business strategy.

Use this section to understand which core business functions are strongest, and which are lacking across service delivery, sales, marketing, finance, and human resources.


Benchmark Against Top Inbound Agencies

Scaling a business is hard. Learn from the success of some of best inbound agencies in the world.

Use this section to benchmark your agency against Top Tiered HubSpot Partners to see how you can achieve similar success.

Benchmarking is anonymous, so only YOU can see your rankings and answers.

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Deep Dive Into Every Question


Uncover your next steps.

Use this section to see how your core practices and goals differ from the majority of participants.

Discern the order in which to address your pain points by comparing your answers to your peers.

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Which type of inbound marketing agency are you?

Download this free agency guide to discover which type of agency you share strengths and weaknesses with, and learn from their success.

By anonymously aggregating our current survey data we have located trends among similar “types” of agencies — these agencies were weak in similar parts of their businesses and strong in others.

We’ve included benchmark data gathered from our Tiered Partner agencies. By benchmarking against Silver, Gold, Platinum, and Diamond level Partners, you will be able to see what business practices have been adopted by high-performing agencies.

Download Now: The 6 types of Inbound Marketing Agencies
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