The HubSpot Content Strategy Tool is integrated directly into your content creation process and allows you to focus on owning topics that drive business, not keywords. Because Content Strategy is integrated into all of HubSpot's content tools, you can see which content is creating the most value for your customers to inform your topic cluster strategy.
Search has changed. Buyers no longer search using keywords and search the way they talk. Yet, the content creation process hasn't evolved and is still largely based on long-tail keywords.
HubSpot Content Strategy integrates a proven content methodology to discover, execute, optimize, and report on content that generates results.
The Content Strategy tool is great for marketers and marketing teams that need help with: