How to Sell:
HubSpot CMS

One Liner Value Proposition

HubSpot CMS combines website creation with the power of a CRM to customize the entire buying journey, streamline marketing and sales alignment, and deliver true closed-loop reporting.

Why HubSpot CMS?

  • Personalization. Personalized content means better user experience and a better performing website. Dynamically tailor your content to individual visitors based in HubSpot CRM, from demographic information to past interactions with your brand.
  • All-in-One. HubSpot CMS eliminates the need for disconnected tools by hosting your content on one integrated platform. Leads sync directly with the CRM, no exporting required. Chatbots connect visitors with a human if they need to. Social, ads, and email feel like a natural extension of site experience.
  • Content Creation. It's easy to create a professional looking blog, landing pages, and website content with drag and drop modules. SEO recommendations help you optimize your site and built-in analytics reports help measure performance. Plus, responsive design means your content is automatically optimized for every device, such as desktop and mobile.
  • Security and Stability. Your site will be backed by a world-class content delivery network to serve your content all across the globe in the fastest way possible. SSL is included, ensuring a safe browsing experience for your visitors. We take hosting your website seriously – with uptime at 99.999%

Product Resources

  • HubSpot CMS Product Page
  • HubSpot CMS Pitch Deck
  • HubSpot CMS Copy Bank
  • HubSpot CMS Screenshots
  • CMS Developer Discovery Kit (NEW!)
  • Blog: Website Editing Made Easy with HubDB
  • Case Study: HubSpot CMS grows traffic 50% in one year
  • Academy Course: CMS for Marketers
  • Academy Course: CMS for Developers
  • Comparison: HubSpot CMS and Wordpress

How to Demo HubSpot CMS?

How Does the Pricing Work?

HubSpot CMS costs $300 per month.*

Setup Process

  • Once a lead is registered in your client dashboard you can create a new HubSpot CMS account for them.
    • Check out this video for a walkthrough of the process.
  • Once the HubSpot CMS portal is created you and your client will have access to all functionality within the portal. You can design and build the website, and then when you want to take it live is when payment will be required.
    • Clients can purchase the CMS in-app following the steps shown on this video.
  • HubSpot CMS can be purchased with Marketing Hub Starter (+$50/month) if a client also wants email functionality.

Customer Fit

Customers who are a fit for HubSpot CMS are any small to mid-market companies undergoing a website redesign, but are not looking to change their other software. Ideal customers will likely already be using a CMS like Wordpress/WP Engine, Drupal, or something similar.

Go-To-Market Strategy

Tips from Partner Experts

Do you need ideas to start generating business with HubSpot CMS?

Take a look at this video from our partner experts at SmartBug Media on how you can wrap services around the tool, and how to start selling it right:

*The pricing set out on the Product and Services page is for information purposes only, as per the terms of your Agency Partner Program Agreement you may resell HubSpot Products to customers at a price determined solely by you.