How to Sell:
Social Media

One Liner Value Proposition

HubSpot Social lets you manage your social media strategy all in one place. Better yet, you can see exactly how you’re performing on social in the same place you manage all your other marketing efforts.

Why Social Media?

Social Media is a critical channel for B2B marketers looking to build community, engage with their customers and be a modern brand. However, it's hard to prove ROI, manage all the conversions, and connect with the audience most valuable to your business. We have built a set of tools to help solve those challenges and make social media and easy to manage valuable marketing channel.

  1. 92% of marketers say social media is important to their business. (source)
  2. Only 1 in 3 marketers can effectively measure their social media ROI. (source)
  3. 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (source)
  4. There are 2.27 billion monthly active users on Facebook and 1.49 billion daily active users. (source)
  5. 74% of people say they use Facebook for professional purposes. (source)

Product Resources

  • Try HubSpot's Social Media Tools for Free
  • Social media user guide
  • 6 Steps to Getting Started with HubSpot's Social Inbox [blog]
  • HubSpot Academy Social Media Certification
  • Case study: Jedox
  • HubSpot Research - Framework: How Consumers Want to Engage with Brands on Social Media

Benefits of HubSpot Social Tools

One tool, for all your social channels:

Stop waisting time jumping from Facebook, to Twitter, and back again to manage your social presence. With HubSpot's social tools, you can easily turn content offers into social posts and manage your Facebook, , Instagram, Twitter, and LinkedIn accounts from one tool. Report on the success of your video strategy with YouTube reporting included for Enterprise users.

 

Schedule your social media posts in advance

Spend less time managing your day to day social schedule, and spend more time interacting with your audience. Schedule posts weeks in advance, and focus your efforts on more mission critical tasks.

Publish anywhere, and measure your success in HubSpot

With HubSpot, you can post from anywhere, whether that’s within HubSpot, directly to the network, or through a different social tool, and still report on your success within HubSpot.

Monitor specific topics to stay relevant

Social Media marketing is all about keeping up to date on what’s current. With HubSpot, you can quickly monitor specific keywords that are important to your brand so you never miss an opportunity to be a part of the conversation.

How to Demo Social Media?

Coming soon!

Differentiation

  1. We’re a One Stop Shop Having all of your content, reports and contacts integrated with social, streamlines publishing and allows closed loop reporting.
  2. Built in Prioritization Social Inbox allows you to prioritize the social media users that matter the most to your business by showing you you who is engaging with your accounts and post.
  3. Smarter Publishing Regardless of social platform, get all your content out to all your followers through blog auto-publishing and bulk scheduling of posts.

When to Introduce Social

It should be central to your conversations with folks who own social media. Things you might hear that signal it's time to dig in:

  • We need to grow our reach
  • We're looking for ways to engaged more directly with customers
  • We're interested in social selling
  • We not seeing enough leads and awareness from our content
  • We're spending too much time on social
  • We don't see value in social
  • Social isn't worth the time we have to invest in it
  • We like social but it takes a lot of time
  • We're running social ads
  • Anything related to paid, video or specific social sites

Qualifying Questions

  • Are you getting any value out of social media today?
  • How many customers has social media generated for your company?
  • When you're monitoring social media, do you have a sense of which mentions are from leads or customers?
  • How do you respond and engage with folks interacting with your content on social media?
  • How do you analyze your social media efforts today?

How does the pricing work?

HubSpot Social tools are included in Marketing Hub Professional and Marketing Hub Enterprise subscriptions. 

Customer Fit

The Social Media tool is great for those interested in:

  • Growing their company's reach.
  • Engaging more directly with their prospects and customers.
  • Social selling.
  • Reducing the time they spend managing social interactions.
  • Tracking ROI of their social efforts.

Go-to-Market Strategy

Coming soon!