Social Media is a critical channel for B2B marketers looking to build community, engage with their customers and be a modern brand. However, it's hard to prove ROI, manage all the conversions, and connect with the audience most valuable to your business. We have built a set of tools to help solve those challenges and make social media and easy to manage valuable marketing channel.
- 92% of marketers say social media is important to their business. (source)
- Only 1 in 3 marketers can effectively measure their social media ROI. (source)
- 83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (source)
- There are 2.27 billion monthly active users on Facebook and 1.49 billion daily active users. (source)
- 74% of people say they use Facebook for professional purposes. (source)