New Insights for 2025

State of Business Growth 2025: Singapore Edition

In Singapore's competitive business landscape, most companies are digital—but only some are pulling ahead. Discover the growth strategies, technology systems, and leadership approaches that separate top performers from the rest.

Based on insights from 500+ Singaporean business leaders across industries.

 

 

Untitled design (40)-Jun-11-2025-05-13-46-3004-PM

New Insights for 2025

State of Business Growth 2025: Singapore Edition

In Singapore's competitive business landscape, most companies are digital—but only some are pulling ahead. Discover the growth strategies, technology systems, and leadership approaches that separate top performers from the rest.

Based on insights from 500+ Singaporean business leaders across industries.

 

 

Untitled design (40)-Jun-11-2025-05-13-46-3004-PM

What's Driving Business Growth in Singapore

Singapore businesses report strong performance — 60% say they’ve outpaced their industry peers over the past year. But what’s behind that performance? New research reveals clear patterns separating high-growth companies from the rest. The businesses scaling fastest aren't just more digital — they're implementing integrated systems and strategic approaches that create competitive advantages.

Inside the Full Report: What You'll Gain

Based on research with 500+ Singapore business leaders across all major industries.

  • Digital Transformation ROI Benchmarks: Learn how digitally mature companies reduce time-to-value and which specific strategies are delivering faster returns.
  • AI Implementation Playbooks: See what's working for Singaporean businesses: practical use cases, top adoption barriers, and integration strategies that work.
  • Execution Frameworks for Smarter Scaling: Access digital maturity assessments, integration checklists, and tactical tools that help teams move from planning to action.
  • Competitive Performance Analysis by Segment: Compare your performance against peers by business size, industry, and digital maturity — and see what separates the highest performers.
  • Government Support Impact Analysis: Understand how Singapore's digital incentives are affecting different business segments and adoption patterns.
  • Expert Perspectives Across the Ecosystem: Advice and insights from HubSpot leaders, successful customers, and industry voices like ATC.

What We Discovered About Singapore's Top Performers

Integration connected puzzle

The Integration Gap

Most Singapore businesses are digital, but only the fully integrated ones report massively outperforming their peers. What's the difference?

ROI

The ROI Reality

While most businesses expect months to see returns, digitally mature companies are seeing results much faster. Some report results immediately or in less than 3 months.
Leadership_Efficiency

The Hidden Barrier

Even companies with advanced digital systems cite leadership hesitancy as a top barrier to growth. The technology is ready—but are the teams?

government support

The Government Support Gap

While 89% of businesses report positive impact from government digital incentives, smaller companies aren't seeing the same benefits. What's the disconnect?
Scott Brinker Headshot

Tech adoption is a great first step, but it’s integration that truly unlocks growth. Integration is the bridge between potential and performance. What good is customer data if it’s isolated in one system or only accessible to one team? The companies that win have fully integrated systems that connect every part of the customer journey.

Scott Brinker

VP, Platform Ecosystem

HubSpot

HubSpot-logo-white

The Digital Maturity Advantage in Singapore

Digital maturity is more than a buzzword. It's a measurable business advantage. Our research shows that Singaporean companies with fully integrated systems and advanced digitalisation are seeing real, bottom-line results. They're achieving faster ROI, improving productivity, and consistently reporting stronger business performance.

 

The businesses pulling ahead aren't spending more on technology. They're achieving full digital maturity through integrated systems and smart execution. The performance gap isn't just real. It's growing.

Untitled design (40)-Jun-11-2025-05-13-46-3004-PM

The Blueprint to Smarter Business Growth

Get the insights and tools powering the most agile companies in Singapore — from integration readiness to ROI-focused AI implementation.

Ready for the Next Step?

Let's discuss how these strategies can accelerate growth for your business. 

Book a Demo

Frequently Asked Questions

This report focuses specifically on digital maturity, AI adoption and implementation, and business performance within the Singapore market, based on insights from over 500 local business leaders across key industries.

Business leaders, marketers, operations professionals, and anyone involved in growth strategy, digital transformation, or technology implementation within Singapore-based companies.

All data was collected in 2025, offering the most up-to-date insights into digital strategy, AI usage, and business performance trends in Singapore.

Yes. It includes digital maturity checklists, AI implementation playbooks, integration readiness assessments, and a sustainable growth framework designed to help businesses navigate economic uncertainty.

Businesses that are fully integrated are 10x more likely to report significantly outperforming peers — showing that integration is a clear growth accelerator.

Among companies with advanced AI systems, 25% report immediate ROI from new tech investments which is much faster than the average 6.7-month expectation.

This report brings together expert perspectives from across Singapore’s business and technology landscape. You’ll hear from:

  • HubSpot executives including Carol Fong, Head of Asia, on digital transformation, AI readiness, and leadership alignment.

  • Dato Seri Ashraf Bakar, Council Member, from the Association of Trade and Commerce (ATC), offering context on SME growth challenges and national trends.

  • Local business advisors and creators, such as Audrey Chia (Close with Copy) Juliana Chan (Find Your Superpower) and Yasmine Khater (Smooth Sailing™), who specialise in AI and scaling strategies for SMEs and startups.

  • Real-world case studies from HubSpot customers like Aspire, Parcel Perform, and Global Schools Group showcasing how unified systems, CRM tools, and AI-powered platforms are delivering ROI.

These insights are backed by survey data from over 500 Singapore-based business leaders, providing a comprehensive view of what’s driving growth in 2025.