New Growth Insights for 2025

State of Business Growth 2025: Australia Edition

Amid high costs, talent shortages, and economic uncertainty, many Australian businesses are embracing digital transformation - but only some are turning it into a growth advantage. Discover the strategies, systems, and leadership approaches setting top performers apart.

Based on insights from 1,000+ Australian business leaders across industries.

What's Driving Business Growth in Australia

Despite navigating challenges, Australian businesses are showing resilience, with 56% saying they’re outperforming their industry peers. What’s behind that success? New research reveals clear patterns separating high-growth companies from the rest. The fastest-scaling businesses aren’t just adopting digital tools — they’re integrating systems, embracing AI, and focusing on operational efficiency to turn technology into a true competitive advantage.

Inside the Full Report: What To Expect

Based on research with 1000+ Australian business leaders across all major industries.

Digital Transformation ROI Benchmarks: How the most digitally mature Australian companies cut time-to-value and beat their own ROI expectations.
AI Playbooks That Deliver: Practical use cases, common adoption barriers, and the strategies turning AI into a competitive edge.
Frameworks for Smarter Scaling: Digital maturity audits, integration checklists, and step-by-step guides to move from plan to action.
Competitive Performance Analysis by Segment: Understand how business size, industry, and digital maturity influence growth outcomes in Australia — and see what separates the highest performers.
Government & Policy Insights: The impact of Australia’s incentives and workforce programs on tech adoption and growth.
Expert Perspectives: Advice from HubSpot leaders, top-performing Australian customers, and respected industry voices.

What We Discovered About Australia's Top Performers

Growth, despite headwinds

Amid rising costs and uncertainty, some businesses are still pulling ahead. What’s giving them the edge? Smarter systems, clearer customer insight, and tech that delivers real results.

Efficiency taking priority

Australian businesses are sharpening their focus on operational efficiency to manage rising costs and scale smart. It’s becoming the top growth lever — especially for larger companies navigating economic pressure.

The integration advantage

The most successful companies aren’t just adopting tech — they’re connecting it. Integrated systems are helping growth leaders move faster, deliver better customer experiences, and realise ROI sooner.

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AI maturity driving momentum

While most companies are still experimenting, those advancing AI across functions are gaining a clear edge — accelerating decision-making, streamlining operations, and boosting top-line growth.

Tech adoption is a great first step, but it’s integration that truly unlocks growth. Integration is the bridge between potential and performance. What good is customer data if it’s isolated in one system or only accessible to one team? The companies that win have fully integrated systems that connect every part of the customer journey.

Scott Brinker

VP, Platform Ecosystem

HubSpot

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