B2B publishers have two customer segments to satisfy; their audience and their advertisers. Outdated industry technology like database fulfillment vendors make it impossible for publishers to know how their subscribers interact with their digital content. This lack of knowledge presents a real challenge for publishers who want to deliver their readers with content they'll love and who also want to provide their advertisers with great ROI.
If you are a B2B publisher and want to serve your audience with more content that they love and provide better ROI to your advertisers, we have a case study for you!
Download this case study to learn how a national engineering publication took their database back from their fulfillment vendor and uses HubSpot to:
Read all about how Cadalyst transformed their approach to content, audience engagment, database management and advertiser lead generation by filling out the form on this page.