Our new program offers customized consulting and on-boarding with a custom learning center, which allows franchisee networks to share best practices, utilize branded, web-ready offers, and easily implement call-to-action forms to generate more leads. The program also gives franchisor or channel management companies an easy way to distribute web-ready content to their networks, making content generation easier for the collective group.

Because potential customers are increasingly relying on the internet for information that affects their purchasing decisions, businesses must move away from traditional, outbound marketing techniques like cold-calling, direct mail, and print/TV advertising and instead utilize more effective, modern inbound marketing strategies such as search engine optimization, social media, and business blogging. As a marketing software company that is committed to helping businesses take advantage of this marketing transformation, our software is now helping over 3,000 customers generate an average of 4.2 times more leads after five months.

For channel resellers and franchisees, inbound marketing strategy is pivotal to core business success. Making each partner more effective at lead generation helps the sales of the overall company. In addition, enabling partners or franchisees to be more self-sufficient with marketing empowers them to take advantage of their local knowledge and relationships, and building the strength of partners and franchisees helps create a sustainable path to higher revenue growth and profitability for the core brand/company.

Our internet marketing software brings a number of benefits to franchisees or channel partners and resellers:

  • Improves online visibility in social media and search engines
  • Generates more leads and closes more sales
  • Works faster and smarter using an all-in-one set of marketing tools
  • Integrates with any CRM or sales system
  • Tracks marketing ROI and results

“In a time when everyone has a website, it’s very easy for your site to get lost on the web,” said Dan Werner, chief operating officer at Signworld who uses HubSpot within his franchisee network to drive more leads for individual franchisee owners. “The HubSpot platform, training, and the do-it-yourself approach have really catered to our independent owners. HubSpot has helped our independent owners become more successful in their website marketing efforts with significant traffic increases. Most of our owners are reporting 50%+ more traffic to their site than through previous efforts.”

“This shift toward marketing on the web is allowing so many companies to achieve their business goals much more efficiently,” said HubSpot CEO and Founder Brian Halligan. “We’re extremely dedicated to helping these companies utilize inbound marketing strategies, and I’m very excited to see our new program come to the aid of even more companies within the channel partner and franchisee network.”

For additional information about HubSpot’s new Channel Partner and Franchisee Program, please contact Heather Ryan via email at or by phone at 857-829-5685.

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Originally published Sep 9, 2010 8:00:00 AM, updated July 19 2013

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