Free Favicon Generator

Generate a professional-looking favicon for your website with HubSpot's free favicon generator and enhance user experience while boosting credibility.

What is a favicon?

A favicon, short for favorite icon, is a small version of your brand's logo displayed on your website's tabs, search bar, and bookmark bar.

Favicons typically feature a logo, letter, or image that reflects the company they represent. Since favicons are small, they must be simple yet make an impact.

What is a favicon generator?

A favicon generator is a tool that lets you customize a small icon that can be uploaded to your website. A good favicon generator will be free, give you lots of customization options, and is a trusted website (that doesn’t have malicious spam or ads). 

An image of HubSpot's favicon.

How to use HubSpot’s Favicon Generator

Step One: Input your industry, business name, and slogan

The first step is to create your logo. HubSpot's Brand Kit Generator allows you to create a logo once you provide the required details: your industry, business name, and slogan. The tool can offer tailored logo options based on the information you provided.

Step Two: Create and customize your favicon style

HubSpot’s favicon generator lets you customize by choosing the color, font, and the first letter of your business name. Choose from multiple icons and color options to get a unique favicon to fit your business needs.

Step Three: Save and upload your favicon

Now that your favicon is generated, download the specific file type you’d like it to be. Don’t worry about dimensions, HubSpot’s favicon generator creates 32 x 32 favicons in SVG, JPG, PNG, and WEBP, so you can easily upload them to your website. 

A page to add your business information, which includes the business name, industry, and slogan.

Create favicon logos for free

Not all favicon generators are free, and some have annoying paywalls that prevent you from downloading your favicon in the format that best serves your website. Luckily, HubSpot’s favicon generator is always free and supports various image file types like JPG, PNG, WebP, and SVG.

Use a text-to-image favicon generator

No design skills are needed, simply input your business information (such as industry, name, etc.) as text and the free favicon maker tool will generate your ideal favicon. 

Three example pages with HubSpots Brand Kit Generator favicon.

Enjoy an easy-to-use favicon generator with instant downloads

Generate visually appealing and memorable favicons easily without installing design software. HubSpot's free favicon generator lets you create and download a favicon from your browser. 

Explore endless favicon design options

Designing the perfect favicon for your brand can be challenging and time-consuming. With HubSpot's favicon generator, it's now easier than ever. Browse thousands of pre-made icon templates that closely align with your brand.

Easily download your brand kit.

Improve user experience & gain traffic

While favicons don’t directly influence SEO, they do influence how long visitors spend on your website, whether they click your page on SERPs (Search Engine Result Pages), and whether or not they bookmark your webpage. Now that Google has added favicons to SERPs, not having one can make your website look untrustworthy or amateurish. If customers can’t quickly identify which tab is your webpage with a favicon, they are also unlikely to click in or return. So, while having a nice favicon may be a small element of generating traffic, it’s still an essential item to check off.

A page with favicon vs. no favicon

Generate brand awareness for Startups and Small Businesses

When you think of big brands like Coca-Cola, you likely see their color scheme and logo in your mind’s eye. Creating a favicon is the first step towards generating the level of brand awareness that big companies have. 

If you’re a startup or a small business, you likely don’t have the resources to pay a graphic designer to create items like a favicon. Using a free favicon generator is a great way to stretch your resources while still creating a cohesive brand identity.

Download your brand kit for free.

Attract user attention and boost credibility

Your favicon is a way for your brand to speak without words. Using favicons lets users immediately identify your website on search engine results pages, browser tabs, bookmarks, and website history. 

Not having a favicon can hurt your brand's recognition, professionalism, and navigation. It can also make a website look generic or unfinished. This could cause users to be unable to find your website, weakening your brand's awareness and credibility, leading to lost opportunities or potentially lower click-through rates.

A generated favicon from HubSpot’s Brand Kit Generator.

Are you ready?

A favicon on your website can significantly improve its appearance and user experience. Level up your website today with HubSpot's free favicon generator.

Generate a Favicon Now

Frequently Asked Questions (FAQs)

When making a favicon, keep these tips in mind:
  • Make your favicons recognizable. They come in small sizes and must be easily identifiable and high-quality.
  • Consider the color scheme. Using colors with enough contrast helps with accessibility.
  • Take a minimalist approach. Keep your design simple. If using text, keep it to a few characters. The goal is to make your favicon stand out, but not in a way that distracts users.

  • Step 1: Upload the favicon file to your website directory. You can find your website directory under the "web," "public," or "public_html" folder. If you don't have one, create a folder in the root directory called images.
  • Step 2: Add a <link> element to your index.html file. The <link> element comes after the <title> element. Check the sample HTML code below for reference:
  • Step 3: Once you've uploaded the index.html file to your website, hit the refresh button to see whether your favicon is displayed on the web browser.
You may not need a programming language to add a favicon to your site. Some CMSs, like the HubSpot CMS, let you add a favicon to your site without HTML.

Most favicons are 16x16 pixels in size and 32x32 pixels on high-resolution screens.

Although Google uses 16x16 favicons for their mobile SERP results, they recommend creating favicons with sizes in the multiple of 48x48 pixels (e.g., 96x96 px, 144x144px, etc.).

Most web browsers support GIF, JPEG, SVG, and PNG favicons.

However, most websites favor PNG files because high-quality images look better in most modern browsers and devices.

HubSpot's free favicon maker supports all these image types, including the now-obsolete ICO format.

Yes, HubSpot’s favicon creator is free. Once you have made your favicon, click the Download button. After that, you can save it on your computer for free and incorporate it into your website.

Think of a favicon as a “favorite icon” or a tab you want to return to. Favicons are small, square images associated with a webpage, representing a business. An icon can be any small image used in both print and online media to represent something.