Free Favicon Generator

Generate a professional-looking favicon for your website with HubSpot's free favicon generator and enhance user experience while boosting credibility.

What is a favicon?

A favicon, short for favorite icon, is a small version of your brand's logo displayed on your website's tabs, search bar, and bookmark bar.

Favicons typically feature a logo, letter, or image that reflects the company they represent. Since favicons are small, they must be simple yet make an impact.

You can create your custom favicon with HubSpot's free favicon generator.

An image of HubSpot's favicon.

How to create a favicon

Input your industry, business name, and slogan

The first step is to create your logo. HubSpot's Brand Kit Generator allows you to create a logo once you provide the required details: your industry, business name, and slogan. The tool can offer tailored logo options based on the information you provided. 

Customize your logo style to make your favicon

Customize the aesthetics of your logo until it represents your brand. Pay specific attention to the color and font you choose, as these will be used for your favicon. 

HubSpot's Brand Kit Generator uses your chosen color, font, and the first letter of your business name to create a favicon. When you download your brand kit, you’ll have access to your favicon, logo, font, and color palette.

Save and upload your favicon

Next, upload your customized favicon to your CMS.

A page to add your business information, which includes the business name, industry, and slogan.

Attract user attention and boost credibility

Your favicon is a way for your brand to speak without words. Using favicons lets users immediately identify your website on search engine results pages, browser tabs, bookmarks, and website history. 

Not having a favicon can hurt your brand's recognition, professionalism, and navigation. It can also make a website look generic or unfinished. This could cause users to be unable to find your website, weakening your brand's awareness and credibility, leading to lost opportunities or potentially lower click-through rates.

A page with favicon vs. no favicon

Create favicons for free

Generate visually appealing and memorable favicons easily without installing design software. HubSpot's free favicon generator lets you create and download a favicon from your browser. Insert your business information, and the tool will generate your ideal favicon from text.

Download your brand kit for free.

Customize your favicon from thousands of options

Add personality to your brand with a captivating favicon design. With HubSpot's free favicon generator, you can easily customize colors and typography for your logo that matches your favicon.

Craft a distinctive brand identity by creating custom-made favicons that will make a lasting impact.

A generated favicon from HubSpot’s Brand Kit Generator.

Download your files from the favicon maker instantly

HubSpot's free favicon generator supports various image file types like JPG, PNG, WebP, and SVG. Download your favicon and effortlessly incorporate the designs onto your website.

Easily download your brand kit.

Endless favicon designs to elevate your brand

Designing the perfect favicon for your brand can be challenging and time-consuming. With HubSpot's favicon generator, it's now easier than ever. Browse thousands of pre-made icon templates that closely align with your brand.

Three example pages with HubSpots Brand Kit Generator favicon.

Are you ready?

A favicon on your website can significantly improve its appearance and user experience. Level up your website today with HubSpot's free favicon generator.

Generate a Favicon Now

Frequently Asked Questions (FAQs)

When making a favicon, keep these tips in mind:
  • Make your favicons recognizable. They come in small sizes and must be easily identifiable and high-quality.
  • Consider the color scheme. Using colors with enough contrast helps with accessibility.
  • Take a minimalist approach. Keep your design simple. If using text, keep it to a few characters. The goal is to make your favicon stand out, but not in a way that distracts users.

  • Step 1: Upload the favicon file to your website directory. You can find your website directory under the "web," "public," or "public_html" folder. If you don't have one, create a folder in the root directory called images.
  • Step 2: Add a <link> element to your index.html file. The <link> element comes after the <title> element. Check the sample HTML code below for reference:
  • Step 3: Once you've uploaded the index.html file to your website, hit the refresh button to see whether your favicon is displayed on the web browser.
You may not need a programming language to add a favicon to your site. Some CMSs, like the HubSpot CMS, let you add a favicon to your site without HTML.

Most favicons are 16x16 pixels in size and 32x32 pixels on high-resolution screens.

Although Google uses 16x16 favicons for their mobile SERP results, they recommend creating favicons with sizes in the multiple of 48x48 pixels (e.g., 96x96 px, 144x144px, etc.).

Most web browsers support GIF, JPEG, SVG, and PNG favicons.

However, most websites favor PNG files because high-quality images look better in most modern browsers and devices.

HubSpot's free favicon maker supports all these image types, including the now-obsolete ICO format.

Yes, HubSpot’s favicon creator is free. Once you have made your favicon, click the Download button. After that, you can save it on your computer for free and incorporate it into your website.