Make a strong first impression with a high-quality, professional logo design for your brand.
Your logo is one of the most widely used and seen visual representations of your brand. As such, you want to ensure it’s professional and appealing. You can design and customize the perfect logo for your brand in just a few steps with HubSpot’s free business logo maker.
Our free logo design templates mean you don’t have to start from scratch. Instead, you can choose from our personalized recommendations based on your industry, company name, and slogan.
As the foundation of your brand identity, your logo is an opportunity to grab people’s attention and make a great first impression. Creating a unique logo for your startup or small business helps you build a memorable brand identity in the minds of potential consumers.
With our user-friendly free logo maker tool, you don’t have to compromise on such an important branding element. Once you’ve chosen one of our thousands of logo templates, you can customize it by color palette, typography, and style until it looks exactly how you want.
Adding a professional logo to your website, social media pages, business cards, and other marketing materials helps you build a consistent brand presence. Our free logo creation tool lets you download your logo in multiple image formats, including JPG, PNG, WebP, and SVG.
The tool compresses your JPG and WebP file formats for faster online loading and a better user experience. You can use high-resolution files like PNG and SVG to create a logo with a transparent background to add to packaging, custom graphics, signage, and more.
1. Brainstorm a few ideas
We recommend having a few ideas of what you want your own logo to look and feel like before you start working with our free online logo maker. Make a list of adjectives that describe your brand and how you want people to feel when they see your logo.
2. Input your industry, business name, and slogan
Fill out your business’s information so HubSpot’s logo creator can give you personalized recommendations from our library of professional-looking logos and icons.
3. Choose your favorite template in the logo creator tool
Pick a logo from the recommended templates generated by the free logo maker. Think about the rest of your brand and find the logo that visually communicates the values, associations, and emotions you want your brand to evoke.
4. Customize your style
Customize the aesthetics of your logo until it represents your brand. Choose from bold, creative, and elegant styles. You can continue experimenting with different combinations in the free logo generator until you get the exact look and feel you want.
Next, you can download your logo files and use HubSpot’s brand kit generator to create the perfect color palette and favicons for your business.
Your logo is the visual foundation of your brand identity. It may be the first visual consumers see, and it’s what they remember after leaving your website or store.
As such, your logo is your chance to draw attention, establish brand identity, and leave a lasting impression on consumers.
You can use trademarks to protect any symbol, design, word, or phrase that consumers use to identify your company's goods or services.
A trademark protects your brand identity by preventing other companies in the industry from using your brand’s visual elements, including your logo.
You can trademark your logo with the United States Patent and Trademarks Office (USPTO) by following these steps:
You can visit the USPTO processing wait times dashboard to get an idea of how long it will take to process a new trademark application.
To prevent others from printing or distributing your logo, see the “How do I copyright a logo?” FAQ.
Copyrights protect original creative works, including logos with original artwork or design. A copyright prevents others from using your logo without your permission.
Follow these steps to submit an application to the U.S. Copyright Office.
At the time of writing, the average processing time for all claims is 2.7 months. You can visit the Registration Processing Times webpage for updated information.
See the “How do I trademark a logo?” FAQ to learn how to prevent other brands in your industry from imitating your brand’s identity (logo, slogan, and color palette).
You can make a logo online for free using a tool like HubSpot’s brand kit generator.
Alternatively, you can hire someone with professional design skills to create one for you. If you hire a freelance designer, you can expect to pay anywhere from $300 to $2,500 for a new logo.
Branding is the process of developing a defined identity for your business in the mind of consumers. Your logo is a symbol that uses text and/or images to identify your brand.
In other words, your company logo is one element of your branding strategy. Specifically, it’s one of the most widely used visual representations of your brand. It often serves as the foundation for the other visual elements of your brand identity.
Your visual brand identity includes elements like color palette, fonts, graphic styles, and favicons.