Your logo is the visual foundation of your brand identity. It may be the first visual consumers see, and it’s what they remember after leaving your website or store.
As such, your logo is your chance to draw attention, establish brand identity, and leave a lasting impression on consumers.
You can use trademarks to protect any symbol, design, word, or phrase that consumers use to identify your company's goods or services.
A trademark protects your brand identity by preventing other companies in the industry from using your brand’s visual elements, including your logo.
You can trademark your logo with the United States Patent and Trademarks Office (USPTO) by following these steps:
You can visit the USPTO processing wait times dashboard to get an idea of how long it will take to process a new trademark application.
To prevent others from printing or distributing your logo, see the “How do I copyright a logo?” FAQ.
Copyrights protect original creative works, including logos with original artwork or design. A copyright prevents others from using your logo without your permission.
Follow these steps to submit an application to the U.S. Copyright Office.
At the time of writing, the average processing time for all claims is 2.7 months. You can visit the Registration Processing Times webpage for updated information.
See the “How do I trademark a logo?” FAQ to learn how to prevent other brands in your industry from imitating your brand’s identity (logo, slogan, and color palette).
You can make a logo online for free using a tool like HubSpot’s brand kit generator.
Alternatively, you can hire someone with professional design skills to create one for you. If you hire a freelance designer, you can expect to pay anywhere from $300 to $2,500 for a new logo.
Branding is the process of developing a defined identity for your business in the mind of consumers. Your logo is a symbol that uses text and/or images to identify your brand.
In other words, your company logo is one element of your branding strategy. Specifically, it’s one of the most widely used visual representations of your brand. It often serves as the foundation for the other visual elements of your brand identity.
Your visual brand identity includes elements like color palette, fonts, graphic styles, and favicons.