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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined)
[Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined)
- ### Marketing Hub
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[Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined)
- ### Sales Hub
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[Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined)
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[Free and premium plans](https://www.hubspot.com/products/content?missing=undefined)
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Data management software
[Free and premium plans](https://www.hubspot.com/products/data?missing=undefined)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo?missing=undefined)
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Connect your favorite apps to HubSpot
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies?missing=undefined)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight?missing=undefined)
- [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined)
- [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
- [Sustainability](https://www.hubspot.com/sustainability?missing=undefined)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined)
- [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined)
- [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined)
- [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined)
- [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined)
- [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales?missing=undefined)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service?missing=undefined)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content?missing=undefined)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data?missing=undefined)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?missing=undefined)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?missing=undefined)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?missing=undefined)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?missing=undefined)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?missing=undefined)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined)
- [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies?missing=undefined)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight?missing=undefined)
- [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined)
- [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
- [Sustainability](https://www.hubspot.com/sustainability?missing=undefined)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined)
- [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined)
- [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined)
- [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined)
- [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined)
- About About
- [About Us](https://www.hubspot.com/our-story?missing=undefined)
- [Careers](https://www.hubspot.com/careers?missing=undefined)
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- [Investor Relations](https://ir.hubspot.com/)
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[Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined)
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- Marketing
# Where Creative Minds Power Growth.
If you’re excited to make an impact where human ingenuity meets cutting-edge tech, we’d love to meet you!
[View open marketing roles](https://www.hubspot.com/careers/jobs#department=marketing;)
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[See all open positions in marketing department](https://www.hubspot.com/careers/jobs?missing=undefined)
Our Philosophy
## Marketing - The HubSpot Way
Our Marketing Team uses the latest AI technology to craft smarter, more personalized campaigns that reach millions. Join passionate innovators blending creativity and AI to shape the future of marketing.
## Who We Are
The word "marketing" casts a wide net. Here is how we structure marketing at HubSpot.
### Brand & Creative
Consists of Brand Strategy, Creative, and External Communications.
### Flywheel Marketing
Consists of Digital Marketing, Partnership Marketing, Product Marketing, Demand Management, and Regional Go-To-Market Teams.
### Global Events
The Global Events Team works to bring events like INBOUND and GROW together every year.
### Media
The Media Team aims to be the premier source of education and inspiration to business builders by providing evergreen content, how-to articles, free guides, original stories, data-driven research, and up-to-date news.
### Strategic Operations & Planning
The Strategic Operations & Planning Team enables the Marketing Team to operate more efficiently by implementing and enhancing processes, tools, and technology.
## What We Work On
From lead-generation, to event management, and much more, these are just some of the projects the HubSpot marketing teams works on.
### Building a Lovable Brand - Powered by Innovation
We’re passionate about building a brand that customers genuinely love and trust. In 2025, we’re using advanced design, AI-generated visual storytelling, and web experiences that deepen our connection with audiences worldwide.
### Creating Industry-Leading Content - Fueled by AI & Imagination
We’re pioneers in content creation, blending the best of human creativity with AI insights. From generative blog content and data-driven podcasts to interactive short-form videos and executive thought leadership, we’re redefining what’s possible in digital storytelling.
### Delighting Our Customers
Customers should be at the heart of any marketing strategy. We have a dedicated customer marketing team, HubSpot Academy, regional marketers, and a customer-first mission that keeps our entire team focused on empowering our customers to grow globally.
### Leading with Data - AI-First Decision Making
We don’t just follow data; we anticipate what’s next. Our marketers leverage AI for real-time analytics, trend forecasting, and campaign optimization—ensuring every decision is informed, strategic, and impactful.
### INBOUND
Since 2012, INBOUND has set the stage for the brightest minds in marketing, sales, and customer experience. 2025 is no different, with industry leaders, new voices, and HubSpot AI experts converging in San Francisco for the very first time to ignite the next era of growth.
## Stay up to Date!
### The HubSpot Marketing Blog
The latest insights, ideas, and inspiration for modern marketers - direct from the HubSpot team.
[Visit the blog](https://blog.hubspot.com/marketing?missing=undefined)
### Follow @HubSpot on Instagram
See our social team in action over on the @hubspot Instagram account.
[Follow along!](https://www.instagram.com/hubspot/?hl=en&missing=undefined)
### The Hustle
Get the 5-minute newsletter keeping 2m+ innovators in the loop.
[Join the Hustle](https://thehustle.co/join?missing=undefined)
Testimonials
## Meet the Team
Previous Next
- 
> My day is a blend of translating business growth opportunities into AI products and services that unlock new capabilities for marketing, sales and customer success practitioners to deliver measurable value. Either through freeing up marketers from drudgery to focus on move valuable strategic work or augmenting CX capabilities that allow them to scale hyper-personalized, omni-channel experiences that delight our customers.
Shawn Goodin
Principal MarTech AI Engineer
@home, San Francisco
Read Q&A
- 
> The customer is front and centre of everything we do, whether that's helping prospects discover how HubSpot can transform their business or ensuring existing customers get maximum value from the platform. We host events where customers can expand their knowledge and network, run educational webinars, and showcase customer success stories through case studies that broaden their market recognition. Most importantly, we're constantly listening to customer feedback and market needs, making sure our campaigns address real business challenges rather than just pushing product features.
Laura Lane
Senior Manager, North Europe Marketing Team
@home, Galway, Ireland
Read Q&A
- 
> My team is solving for the customer through proper segmentation of our target audiences in LATAM. We identify the real pain points and fears of our customers and prospects in order to create marketing strategies that help them overcome those obstacles and navigate the path of growth and digital transformation in their businesses with greater confidence.
Juan S. Molano
Sr. Marketing Manager - LatAm
@flex, Bogota
Read Q&A
## Join the Marketing Team
Where AI meets bold marketing. Join the team that’s leading the way.
[See open positions](https://www.hubspot.com/careers/jobs#department=marketing;)
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## Popular Features
- [All Products and Features](https://www.hubspot.com/products?missing=undefined) All Products and Features
- [HubSpot AEO](https://www.hubspot.com/products/aeo?missing=undefined) HubSpot AEO
- [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?missing=undefined) Free Meeting Scheduler App
- [Agent Hub](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) Agent Hub
- [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking?missing=undefined) Email Tracking Software
- [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer?missing=undefined) AI Content Writer
- [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator?missing=undefined) AI Website Generator
- [Email Marketing Software](https://www.hubspot.com/products/marketing/email?missing=undefined) Email Marketing Software
- [Lead Management Software](https://www.hubspot.com/products/crm/lead-management?missing=undefined) Lead Management Software
- [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) AI Prospecting Agent
- [Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?missing=undefined) Free Website Builder
- [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages?missing=undefined) Landing Pages
- [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?missing=undefined) Free Online Form Builder
- [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?missing=undefined) Free Chatbot Builder
- [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?missing=undefined) Free Live Chat Software
- [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics?missing=undefined) Marketing Analytics
- [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages?missing=undefined) Free Landing Page Builder
- [Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting?missing=undefined) Free Web Hosting
## Free Tools
- [See All Free Business Tools](https://www.hubspot.com/free-business-tools?missing=undefined) See All Free Business Tools
- [AI Search Grader](https://www.hubspot.com/ai-search-grader?missing=undefined) AI Search Grader
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- [Make My Persona](https://www.hubspot.com/make-my-persona?missing=undefined) Make My Persona
- [Email Signature Generator](https://www.hubspot.com/email-signature-generator?missing=undefined) Email Signature Generator
- [Free Business Templates](https://www.hubspot.com/resources/templates?missing=undefined) Free Business Templates
- [Software Comparisons Library](https://www.hubspot.com/comparisons?missing=undefined) Software Comparisons Library
- [Website Templates](https://ecosystem.hubspot.com/marketplace/website?missing=undefined) Website Templates
## Company
- [About Us](https://www.hubspot.com/our-story?missing=undefined) About Us
- [Careers](https://www.hubspot.com/careers?missing=undefined) Careers
- [Management Team](https://www.hubspot.com/company/management?missing=undefined) Management Team
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- [Investor Relations](https://ir.hubspot.com/) Investor Relations
- [Blog](https://blog.hubspot.com/) Blog
- [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) Sustainability
- [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) Contact Us
## Customers
- [Customer Support](https://help.hubspot.com/) Customer Support
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## Partners
- [All Partner Programs](https://www.hubspot.com/partners?missing=undefined) All Partner Programs
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) Solutions Partner Program
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## Juan S. Molano
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__What do you do outside of work?__
Reading historical novels and going to concerts are my greatest hobbies. I learned to cook during the pandemic, and now it's an activity that I also enjoy.
__What team are you on and what is the team mission?__
I am part of the LATAM marketing team and our mission is to position HubSpot in the region's key markets within target audiences, as the leading customer platform for scaling companies. All with the goal of increasing consideration and purchase of our hubs in LATAM.
__What does an average day look like?__
Driving our media presence through news generation, byline articles, interviews and event participation by our local spokespersons. Create and publish relevant content on our ES social media channels, aligned with our awareness and conversion strategy. Support other marketing team members in promoting our integrated marketing campaigns.
__How are you and your team solving for the customer?__
Through proper segmentation of our target audiences in LATAM, my team and I identify the real pain points and fears of our customers and prospects in order to create marketing strategies that help them overcome those obstacles and navigate the path of growth and digital transformation in their businesses with greater confidence.
__What's one thing you worked on recently that you're proud of?__
I created an AI project with Claude that helped me measure the impact of our media strategy in 4 key LATAM markets more quickly and effectively. Through the use of appropriate prompts, I was able to identify our strengths and weaknesses as a brand, as well as the media landscape of our main competitors, in order to generate an action plan for 2025 with the objective of closing the Share of Voice gap that exists between Salesforce and us.
__What's your favorite Slack emoji?__
:rocket:
## Shawn Goodin
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__What's one thing most people wouldn't know about you?__
I'm a certified Primal Health Coach helping men over 40 reclaim their vitality through what I call the Primal Prescription. Through a blend of movement, nutrition, sleep, sunshine and resilience you can transform your life.
__What team are you on, and what is the team mission?__
AIMS: Build AI marketing products and infrastructure that allow marketers to self-serve.
__What does an average day look like?__
It's a blend of translating business growth opportunities into AI products and services that unlock new capabilities for marketing, sales and customer success practitioners to deliver measurable value. Either through freeing up marketers from drudgery to focus on move valuable strategic work or augmenting CX capabilities that allow them to scale hyper-personalized, omni-channel experiences that delight our customers.
__How are you and your team solving for the customer?__
We are building AI agents and workflows that dive deep into our customers' needs, wants, and build context for hyper-personalized interaction with customers to engage them with clear solutions to help them grow their businesses at scale.
__What's one thing you worked on recently that you're proud of?__
I'm pretty new to the team but I am working on a customer success agentic AI framework to automate the process of researching and analyzing how customers use HubSpot and build customized success plans to help each customer take the next steps to grow their business.
__What's your favorite Slack emoji?__
Fire - because it's primal and reminds me of the fire inside each of us. Let your light shine!
## Laura Lane
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__What do you do outside of work?__
I'm mum to two kids and a beagle called Lottie - so outside of work you'll usually find me at the side of a football pitch or swimming pool, though my favourite downtime activity is walking with a good podcast!
__What team are you on, and what is the team mission?__
I lead the marketing team for UK, Ireland, Nordics and Benelux. Our role is centered on building awareness of HubSpot and driving demand for our sales organisation - we're essentially the growth engine for the region, responsible for everything from PR and events to campaigns that help our sales teams hit their targets.
__What does an average day look like?__
Anyone who has worked in a regional marketing role will know every day is different and you need to be an expert at spinning a lot of plates at once. Working remotely, I spend a lot of time on Slack and Zoom catching up with the team and key stakeholders around the business. My mornings start with team 1:1s and checking performance across our events, webinars, customer marketing, and revenue plays, then I jump into meetings with sales where we align these campaigns that directly support their pipeline goals. The best part is seeing this collaboration in action; when marketing and sales are truly aligned, we can move quickly, test new approaches, and scale what works across the entire region.
__How are you and your team solving for the customer?__
The customer is front and centre of everything we do, whether that's helping prospects discover how HubSpot can transform their business or ensuring existing customers get maximum value from the platform. We host events where customers can expand their knowledge and network, run educational webinars, and showcase customer success stories through case studies that broaden their market recognition. Most importantly, we're constantly listening to customer feedback and market needs, making sure our campaigns address real business challenges rather than just pushing product features.
__What's one thing you worked on recently that you're proud of?__
We worked with our Global Events team to host GROW Europe in London, a three-track conference that attracted over 700 HubSpot customers, prospects, partners, and fans for a day of education and networking. We had Baroness Karren Brady as our keynote speaker, and getting to meet her, along with seeing all aspects of the event come to life, was a joy. The energy in the room was incredible - seeing customers connect with each other and leave inspired to grow their businesses made all the planning worthwhile.
__What's your favorite Slack emoji?__
Dancing Hamster! I love to celebrate the team's successes with the happy, dancing hamster vibes!