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[Free HubSpot CRM](https://www.hubspot.com/products/crm?pp=env) [Overview of all products](https://www.hubspot.com/products/get-started?pp=env) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?pp=env) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?pp=env) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?pp=env) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?pp=env) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?pp=env) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?pp=env) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?pp=env) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?pp=env) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?pp=env) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?pp=env) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?pp=env) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?pp=env) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?pp=env) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?pp=env) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?pp=env) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?pp=env) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?pp=env) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?pp=env) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?pp=env) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?pp=env) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?pp=env) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?pp=env) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?pp=env) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?pp=env) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?pp=env) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. 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[Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?pp=env) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?pp=env) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?pp=env) - [Manage content](https://www.hubspot.com/use-case/manage-content?pp=env) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?pp=env) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?pp=env) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?pp=env) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?pp=env) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?pp=env) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?pp=env) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?pp=env) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?pp=env) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?pp=env) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?pp=env) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?pp=env) - [Pricing](https://www.hubspot.com/pricing/marketing?pp=env) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?pp=env) - [What's New in HubSpot](https://www.hubspot.com/new?pp=env) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?pp=env) - [Sustainability](https://www.hubspot.com/sustainability?pp=env) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Faccommodation.co.uk&hubs_content-cta=nav-resources-community&pp=env) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?pp=env) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?pp=env) - [Technology Partner Program](https://www.hubspot.com/partners/app?pp=env) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?pp=env) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?pp=env) - [Startup Partner Program](https://www.hubspot.com/startups/partners?pp=env) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?pp=env) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?pp=env) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?pp=env) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?pp=env) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?pp=env) - [Migration](https://www.hubspot.com/services/professional/migrations?pp=env) - [Premium Support](https://www.hubspot.com/services/premium-support?pp=env) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?pp=env) - About About - [About Us](https://www.hubspot.com/our-story?pp=env) - [Careers](https://www.hubspot.com/careers?pp=env) - [Contact Us](https://www.hubspot.com/company/contact?pp=env) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?pp=env) [Start free or get a demo](https://www.hubspot.com/products/get-started?pp=env) [Log in](https://app.hubspot.com/login?pp=env) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com) - [Español](https://www.hubspot.com) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.com) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?pp=env) - [Case Studies Overview](https://www.hubspot.com/case-studies?pp=env) - [Directory](https://www.hubspot.com/case-studies/directory?pp=env) - Accommodation.co.uk  # Creating a 5-Star Customer Experience with HubSpot Real Estate 1-25 employees  - 1,200+ monthly landlord leads - 35% increase in conversion of tenant inquiries to booking viewings - 100% 5-star Trustpilot reviews Use Cases - Increase Leads - Integrations - Improve Service Products - [Marketing Hub](https://www.hubspot.com/products/marketing?pp=env) - [Sales Hub](https://www.hubspot.com/products/sales?pp=env) - [Service Hub](https://www.hubspot.com/products/service?pp=env) ### Story Overview Learn how Accommodation.co.uk gained 1,200+ monthly leads and increased tenant inquiries by 35% with HubSpot. ### About Company Accommodation.co.uk is a next-generation letting agent on a mission to create better rental experiences for landlords and tenants in the UK. ## Challenges ### Lacking an All-in-One Platform to Automate Processes, Cut Down on Admin Work, and Provide Better Customer Support Think of Accommodation.co.uk as not your regular rentals (letting) team: Apart from qualified agents and property management teams, the company has an in-house marketing team, a design team, a business development team, an accountancy team, and even an engineering team in place. When it comes to a market-leading rental experience, this company doesn’t mess around.   But as Co-Founder and Operations Director Matthew Meekins points out, in the lettings industry, there’s a huge amount of admin work — from scheduling appointments to solving maintenance issues, creating inspection reports, organizing property certifications, and managing client databases. All of this detracts from important activities like interacting with customers.   “Admin work was drawing our agents’ attention away from providing a market-leading customer support solution — the kind of care you need when you’re doing something as important as buying or renting your next home,” says Matthew.   He realized he had to remove the strain from his teams while boosting transparency, which is significant in the lettings industry.   With that, Matthew, along with a couple of university friends, launched Accommodation.co.uk. They set out to change the industry by leveraging technology to automate the admin work, allowing time to focus on business growth and customer service.   The initial system, which comprised a series of disparate tools, was a good start, but they soon realized that managing bespoke, robust systems required a lot of work. “We used WordPress to create a basic website to advertise properties and tackle the letting processes. We wanted to build this in-house, but it became too time-intensive and stopped being a smooth process,” says Matthew.   By going through this difficult process, the team learned a huge amount about what they needed from a CRM platform and what tools were important. “I'm thankful for the journey because we realized there are tools out there that can help,” he recalls.   With HubSpot, the Operations Director was sold from the start. “When HubSpot was first shown to me, I was blown away. The   [HubSpot Academy](https://academy.hubspot.com/)  got me hooked on learning about inbound marketing and sales. That’s where the passion for HubSpot came about, motivating us to start using it,” adds Matthew.   It didn’t take Accommodation.co.uk long to embrace the technology and implement the HubSpot CRM platform to compliment their business and growth aspirations. #### Marketing Hub Helps Accommodation.co.uk attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale. #### Sales Hub Helps Accommodation.co.uk book more valuations, deepen relationships with their audience, and manage their pipeline more effectively. #### Service Hub Helps Accommodation.co.uk raise their property management game and scale customer support. ## Solution ### 3-in-1 Marketing, Sales and, Service Software, in a Centralized CRM Platform With so many processes that need managing in the letting sector, Accommodation.co.uk needed a tool that could handle every aspect from property maintenance to communication and even compliance issues. A tool that is easy to use and flexible enough to manage two audiences: landlords and tenants and meet their needs at every stage of growth.   For someone like Matthew, who was ambitious and diligent enough to develop his own CRM tool, it had to be first-rate. “We have used other CRM systems before, but they were either too limited or not agile enough. With the HubSpot platform, if you have the right team in place, you can ‘conquer the world’ thanks to its amazing, ever-growing features.”   #### Powering the Business With a CRM Platform All three hubs are powered by a CRM that gives their business one unified view of every customer interaction. According to Matthew, “We are using the HubSpot CRM Platform as the source of truth for its business. From KPI reporting to viewing how team members are getting on with tasks, it makes a big difference having all our data in one place." By automating processes using   [HubSpot's workflows tool](https://www.hubspot.com/products/marketing/marketing-automation?pp=env), Accommodation.co.uk creates an unrivalled customer experience. “We have over 150 email and SMS communications that send within 12 different pipelines. Landlords love the transparency and how we’re always communicating with them and keeping them up to date. For many, it's something they haven't experienced before.”   Thanks to the HubSpot platform and the automation behind the maintenance pipeline, solving emergency issues takes property managers less time, making them more productive.  #### Enabling More with Integrations Thanks to the HubSpot platform and the automation behind the maintenance pipeline, solving emergency issues takes property managers less time, making them more productive. The integrations available in HubSpot Ecosystem, such as the   [Slack HubSpot Integration](https://ecosystem.hubspot.com/marketplace/apps/sales/sales-enablement/slack?pp=env), allow Accommodation.co.uk to build seamless and straightforward processes, helping its teams: - Save time by sending maintenance issue notifications to both contractors and the property management board. - Be more efficient because the repair process is streamlined. [The PandaDoc Integration](https://ecosystem.hubspot.com/marketplace/apps/sales/sales-enablement/pandadoc?pp=env) also provides value. In 2020, signing in-house is impractical and outdated. Plus, during COVID times, it doesn’t work. “The integration with PandaDoc has two benefits: It helps our in-house team spend less time because it pre-fills all the information and it's so easy for tenants and landlords to sign thanks to eSignatures.”  #### Leveraging the HubSpot API The tools inside the HubSpot platform helped the company build the ‘Wizard Upload Form’, which saves agents up to 20 mins per uploaded property. Thanks to this simple solution, they can easily upload new listings by pulling through property information via the API and then publish it directly to Rightmove and Zoopla.  The HubSpot platform is powerful enough to support every aspect of their business processes and flexible enough to manage the company's growth plans. It sits at the core of its 700+ workflows, making Accommodation.co.uk’s teams more agile than ever. The company uses customized tools in Marketing Hub to segment its audience, build its pipelines, market its services, and connect with the right customers. Thanks to the undefeatable processes Accommodation.co.uk built within the HubSpot platform, the company has been retaining customers and attracting new ones, offering tenants, and landlords more value than competitors. “We provide tenants with the ability to report repairs and give notice, while landlords can see reports about their viewings, applications, and other stages of the lettings process. It's something that makes us stand out from our competitors, and our clients love the transparency it offers,” says Matthew.     ## Results ### Scaling Fast with HubSpot Thanks to HubSpot Growth Platform, Accommodation.co.uk is more agile and can easily identify gaps in the market, allowing them to offer a more comprehensive service than many competitors. When a large hospitality company was looking for a solution to keep their business running during COVID, its teams could adapt to the client’s specific needs. “Thanks to the HubSpot platform, we can adapt to our clients' needs and help solve whatever issue they’re having, faster than our competitors,” says Matthew. The HubSpot Sales Hub has been helping Accommodation.co.uk gain more valuation bookings and leads, supporting its growth. Matthew says, “When we first started using the HubSpot platform, we were getting around 35 landlord leads on the valuation pipeline a month. Now, we get over 1,200 landlord leads a month. The numbers speak for themselves.” Plus, the company gets around 2,100+ viewing inquiries a month from Rightmove and Zoopla through Webhooks. By using the HubSpot platform, Accommodation.co.uk has: - __Automated 92% of the lettings process, which is 13% more than the next best product on the market.__ - __Saved 15 to 20 minutes per property upload thanks to their ‘Wizard Upload Form.’__ - __Boosted landlord valuation conversion from 5.6% to 8.6%.__ - __Increased tenant inquiries from 18% to 53%, converting them to viewings.__ - __Reduced errors (bugs) by 97%, compared to 2019’s figures.__ - __Released 86% more features and enhancements in 2020, compared to 2019.__ Working with HubSpot Growth Platform has paid off: with less admin on their to-do lists, agents can focus on meeting customers’ growing demands and nurturing relationships. Accommodation.co.uk’s 100% ‘5 Star’ Trustpilot reviews with a +59 Net Promoter Score (NPS) shows how the automated solution works for its customers. Since using the HubSpot platform all-in-one solution for marketing, sales, CRM, and customer service, Accommodation.co.uk’s letting teams have been working faster, more effectively, and smarter, allowing them to continue growing. As Matthew adds, “Our backlog of features and future developments is huge for our growth plans. The future for HubSpot and us looks amazing.” Table of Contents Table of Contents - [Challenges](https://www.hubspot.com#challenges) - [Lacking an All-in-One Platform to Automate Processes, Cut Down on Admin Work, and Provide Better Customer Support](https://www.hubspot.com#lacking-an-all-in-one-platform-to-automate-processes-cut-down-on-admin-work-and-) - [Marketing Hub](https://www.hubspot.com#marketing-hub) - [Sales Hub](https://www.hubspot.com#sales-hub) - [Service Hub](https://www.hubspot.com#service-hub) - [Solution](https://www.hubspot.com#solution) - [3-in-1 Marketing, Sales and, Service Software, in a Centralized CRM Platform](https://www.hubspot.com#3-in-1-marketing-sales-and-service-software-in-a-centralized-crm-platform) - [Powering the Business With a CRM Platform](https://www.hubspot.com#powering-the-business-with-a-crm-platform) - [Enabling More with Integrations](https://www.hubspot.com#enabling-more-with-integrations) - [Leveraging the HubSpot API](https://www.hubspot.com#leveraging-the-hubspot-api) - [Results](https://www.hubspot.com#results) - [Scaling Fast with HubSpot](https://www.hubspot.com#scaling-fast-with-hubspot) Previous Next -  > In terms of automation, the real estate industry is a long way behind many other sectors. Most agents don’t use comprehensive technology to manage their daily admin and business solutions. As a result, landlords and tenants are often kept in the dark, which slows down the renting process for all involved. MATTHEW MEEKINS Co-Founder and Operations Director Accommodation.co.uk -  > We have used other CRM systems before, but they were either too limited or not very agile. With HubSpot, if you have the right team in place, you can conquer the world thanks to its amazing, ever-growing features. MATTHEW MEEKINS Co-Founder and Operations Director Accommodation.co.uk -  > Thanks to the HubSpot platform, we can adapt to our client's needs and help solve whatever issue they’re having, faster than our competitors. MATTHEW MEEKINS Co-Founder and Operations Director Accommodation.co.uk  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?pp=env) ##### Related Case Studies -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife?pp=env) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel?pp=env) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings?pp=env) -  ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express?pp=env) -  ### Startup 2030 Builders Generates 80% ROI and Revolutionizes Sales Outreach with HubSpot Starter Customer Platform - 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 ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd?pp=env) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub?pp=env) -  ### M&C Saatchi Group Accelerates New Business Growth with HubSpot - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/mc-saatchi-group?pp=env) -  ### npower Business Solutions saves £50,000 per year with HubSpot - United Kingdom - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/npower-business-solutions?pp=env) [See all case studies](https://www.hubspot.com/case-studies/directory?pp=env) [Back to top](#) Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products?pp=env) - 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