Logo - Full (Color)
[Skip to content](https://www.hubspot.com#global-nav-main-content)
- English Select a language
- [日本語](#)
- [Deutsch](#)
- [English](#)
- [Español](#)
- [Português](#)
- [Français](#)
- High Contrast
- [Customer Support](https://help.hubspot.com/)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
- Close Search
- [Log in](https://app.hubspot.com/login)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
Back [ ](https://www.hubspot.com/)
Menu
- Close Search
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- By Team Size
- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
- [Deutsch](#)
- [English](#)
- [Español](#)
- [Português](#)
- [Français](#)
- High Contrast
- [Customer Support](https://help.hubspot.com/)
- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- AES International

# AES International Increases Leads by 7.5X With HubSpot
Banking & Financial Services
25-200 employees

- 7.5X
Increase in Leads
- 100%
increase in profit
- 10X
increase in website traffic
Use Cases
- Increase Leads
- Increase Traffic
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Content Hub](https://www.hubspot.com/products/content)
- [Sales Hub](https://www.hubspot.com/products/sales)
### Story Overview
AES International is committed to providing the global community with better financial information. However, its small marketing department was struggling with multiple point solutions and minimal staff, and wasn’t getting enough high-quality leads. It decided to partner with HubSpot, and since then, it has achieved great things. Traffic is up by 10X, leads have boosted by 7.5X and profits have increased by 100%.
### About Company
AES International is the world’s first overseas corporate chartered financial planner. Based in Dubai, it focuses on wealth management and international employee benefits for global clients. Its distinctive approach has won it over 31 awards, including the independently assessed “Best Global Adviser Firm 2016”.
### A Solution For All-Inclusive Inbound
[AES International](https://www.aesinternational.com/) is passionate about helping senior international professionals believe in better — using science to redefine the way they think, reshape retirement and investment outcomes, and unlock real health and well-being. It employs highly qualified fiduciaries, who are legally bound to act in their clients’ best interests, instead of financially conflicted brokers. Its marketing department is also committed to thinking and acting differently, says Rebecca Steele, the company’s Associate Director of Marketing.
“Our industry is well known for using outbound techniques; it’s about a decade behind the rest of the world. They are all used to cold calling, flyers and events. But our marketing team has always been aware of the power of inbound, we just had to find a better way to do it.”
The team was using a number of solutions to manage its inbound activities, including MailChimp for emails, Buffer for social media and ExpressionEngine for content management. However, they didn’t work well together, which made it difficult to prove ROI.
“Having so many disconnected parts worked out to be more expensive,” explains Rebecca. “We had minimal automation, no meaningful analytics – we were duplicating tasks and wasting valuable resources. The low volume and quality of leads was our main challenge, but we also struggled to effectively track the leads we did get.”
When a new hire suggested that the HubSpot software could be the solution they were looking for, the decision-making process was swift.
“When we realised what we could do – automate so many of our tasks and have everything in one place – we really didn’t need to look elsewhere. The HubSpot interface is really easy to use, it solved all the problems we had and created new opportunities for our small team. We were completely convinced, and we signed up with HubSpot in May 2014.”
### Sharing Knowledge and Convincing Clients
AES International is committed to sharing knowledge, in the belief that people make better decisions when fully informed.
“We got the rest of our organisation involved by asking them for ideas for [Blog](https://www.hubspot.com/products/blog) posts and [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages) that they knew prospects would find useful. We also added [Smart Forms](https://knowledge.hubspot.com/smart-content-user-guide/how-to-create-a-smart-form) so that we could cumulatively gather information on each lead. It also shows the visitor that we recognise and value them, because we’re not asking the same questions all the time. That’s very valuable in terms of relationship building.”
The marketing department uses the [Social Media Management Software](https://www.hubspot.com/products/marketing/social-inbox) to schedule all its posts across multiple social media channels and accounts, which allows it to amplify its brand and its message. Rebecca is also a big fan of Workflows and Lists.
“With the [Workflows](https://knowledge.hubspot.com/workflows-user-guide-v2/a-quick-tour-of-workflows) tool in Marketing Hub, it looks like we’re working hard when maybe we’ve gone for the weekend! The fact that [Emails](https://www.hubspot.com/products/marketing/email) are automated keeps us at the front of our clients’ minds and makes them think we are super-responsive 24 hours a day.
“[Lists](https://blog.hubspot.com/customers/types-of-lists) are another favourite – we have hundreds of them. We love that we can segment, filter and create any combination. We can then target any email, campaign, or contact more specifically – we can include our [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas) and see what’s working and what’s not.”
Once the wider company saw that the marketing team was relieving them of what they considered to be non-productive work, they quickly subscribed to the inbound ethos.
“Then, as we started to give them business that they didn’t have to do anything to get, they were more than sold.”
That faith was further confirmed when AES International moved its website to [CMS Hub](https://www.hubspot.com/products/marketing/website).
“We now have complete transparency with our data, and that is critical to us,” says Rebecca. “We can see what’s working and change what isn’t. It removes all the guesswork.”
### The Marketing Approach They Always Wanted
Rebecca says that the HubSpot software has enabled the company to fully embrace inbound, which was something that the marketing team had always wanted to do.
“We have really seen a turnaround. Website traffic has increased by 10X, from 1,500 visitors a month to 15,000. Our blog is particularly popular. Pre-2014, we got about 200 hits a month; last month, we got 5,651 views, a 28X increase. Our leads are up by 7.5X. Before partnering with HubSpot, we got an average of 20 a month – now we’re averaging 150.”
AES International has also seen an improvement to its bottom line.
“Our entire business plan is now built around the marketing department – none of this existed before we signed up with HubSpot. We’re able to hand our advisers high-quality leads every single day, and they can have many better-informed conversations with them. We have seen a 100% increase in profitability to date.”
Looking to the future, the company plans to continue to help its clients make better decisions about their money, in a highly ethical, non-interruptive way. This disrupts the traditional financial services industry and ultimately gives clients clarity, confidence and control over their future.
“We’re all about sharing knowledge, not hoarding it, and the HubSpot Marketing Platform is perfect for that. If you are in marketing, you need to be with HubSpot. It’s that simple.”
Table of Contents Table of Contents
- [A Solution For All-Inclusive Inbound](https://www.hubspot.com#a-solution-for-all-inclusive-inbound)
- [Sharing Knowledge and Convincing Clients](https://www.hubspot.com#sharing-knowledge-and-convincing-clients)
- [The Marketing Approach They Always Wanted](https://www.hubspot.com#the-marketing-approach-they-always-wanted)
> We now have complete transparency with our data, and that is critical to us.
Rebecca Steele
Director of Marketing
AES International


### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
- 
### Caxton increases web traffic by 65% with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/caxton-payments)
- 
### How booming fintech CardUp boosted efficiency 4X with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/cardup)
- 
### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder)
- 
### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union)
- 
### How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI
- Banking & Financial Services
- 25-200 employees
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/franchise-brokers-association)
- 
### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/azora-finance-group)
- 
### How NOW Finance Scaled 2X with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/now-finance)
- 
### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster
- 25-200 employees
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/hr-connect)
- 
### Media Garcia closes 3X more deals with Commerce Hub
- 25-200 employees
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub)
- 
### Banca Aidexa: A Revolution in SME Lending. Obtain Financing in Just 48 Hours Thanks to AI and Processes Integrated with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/aidexa)
- 
### Caxton increases web traffic by 65% with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/caxton-payments)
- 
### How booming fintech CardUp boosted efficiency 4X with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/cardup)
- 
### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder)
- 
### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union)
- 
### How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI
- Banking & Financial Services
- 25-200 employees
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/franchise-brokers-association)
- 
### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/azora-finance-group)
- 
### How NOW Finance Scaled 2X with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/now-finance)
- 
### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster
- 25-200 employees
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/hr-connect)
- 
### Media Garcia closes 3X more deals with Commerce Hub
- 25-200 employees
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub)
- 
### Banca Aidexa: A Revolution in SME Lending. Obtain Financing in Just 48 Hours Thanks to AI and Processes Integrated with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/aidexa)
- 
### Caxton increases web traffic by 65% with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/caxton-payments)
- 
### How booming fintech CardUp boosted efficiency 4X with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/cardup)
- 
### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder)
- 
### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union)
- 
### How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI
- Banking & Financial Services
- 25-200 employees
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/franchise-brokers-association)
- 
### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/azora-finance-group)
- 
### How NOW Finance Scaled 2X with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/now-finance)
- 
### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster
- 25-200 employees
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/hr-connect)
- 
### Media Garcia closes 3X more deals with Commerce Hub
- 25-200 employees
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub)
- 
### Banca Aidexa: A Revolution in SME Lending. Obtain Financing in Just 48 Hours Thanks to AI and Processes Integrated with HubSpot
- Banking & Financial Services
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/aidexa)
[See all case studies](https://www.hubspot.com/case-studies/directory)
[Back to top](#)
Back
Close
## Popular Features
- [All Products and Features](https://www.hubspot.com/products) All Products and Features
- [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO
- [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App
- [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub
- [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Email Tracking Software
- [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) AI Content Writer
- [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) AI Website Generator
- [Email Marketing Software](https://www.hubspot.com/products/marketing/email) Email Marketing Software
- [Lead Management Software](https://www.hubspot.com/products/crm/lead-management) Lead Management Software
- [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent) AI Prospecting Agent
- [Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder) Free Website Builder
- [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages) Landing Pages
- [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms) Free Online Form Builder
- [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) Free Chatbot Builder
- [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat) Free Live Chat Software
- [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics) Marketing Analytics
- [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages) Free Landing Page Builder
- [Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting) Free Web Hosting
## Free Tools
- [See All Free Business Tools](https://www.hubspot.com/free-business-tools) See All Free Business Tools
- [AI Search Grader](https://www.hubspot.com/ai-search-grader) AI Search Grader
- [AI Search Sensor](https://www.hubspot.com/aeo-sensor) AI Search Sensor
- [Make My Persona](https://www.hubspot.com/make-my-persona) Make My Persona
- [Email Signature Generator](https://www.hubspot.com/email-signature-generator) Email Signature Generator
- [Free Business Templates](https://www.hubspot.com/resources/templates) Free Business Templates
- [Software Comparisons Library](https://www.hubspot.com/comparisons) Software Comparisons Library
- [Website Templates](https://ecosystem.hubspot.com/marketplace/website) Website Templates
## Company
- [About Us](https://www.hubspot.com/our-story) About Us
- [Careers](https://www.hubspot.com/careers) Careers
- [Management Team](https://www.hubspot.com/company/management) Management Team
- [Board of Directors](https://www.hubspot.com/company/board-of-directors) Board of Directors
- [Investor Relations](https://ir.hubspot.com/) Investor Relations
- [Blog](https://blog.hubspot.com/) Blog
- [Sustainability](https://www.hubspot.com/sustainability) Sustainability
- [Contact Us](https://www.hubspot.com/company/contact) Contact Us
## Customers
- [Customer Support](https://help.hubspot.com/) Customer Support
- [Join a Local User Group](https://www.hubspot.com/hubspot-user-groups) Join a Local User Group
## Partners
- [All Partner Programs](https://www.hubspot.com/partners) All Partner Programs
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions) Solutions Partner Program
- [Technology Partner Program](https://www.hubspot.com/partners/app) Technology Partner Program
- [HubSpot for Startups](https://www.hubspot.com/startups/partners) HubSpot for Startups
- [Affiliate Program](https://www.hubspot.com/partners/affiliates) Affiliate Program
- [Facebook](https://www.facebook.com/hubspot)
- [Instagram](https://www.instagram.com/hubspot/)
- [Youtube](https://youtube.com/user/HubSpot)
- [Twitter](https://x.com/HubSpot)
- [Linkedin](https://www.linkedin.com/company/hubspot)
- [Reddit](https://www.reddit.com/r/hubspot)
- [Tiktok](https://www.tiktok.com/@hubspot)
[](https://apps.apple.com/us/app/hubspot/id1107711722) [](https://play.google.com/store/apps/details)
[](https://www.hubspot.com/)
Copyright © 2026 HubSpot, Inc.
- [Legal Center](https://legal.hubspot.com/legal-center)
- [Privacy Policy](https://legal.hubspot.com/privacy-policy)
- [Security](https://legal.hubspot.com/security)
- [Website Accessibility](https://legal.hubspot.com/website-accessibility)
- [Manage Cookies](https://www.hubspot.com)