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The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?isVariant=b)
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Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?isVariant=b)
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Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?isVariant=b)
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- ## Artificial Intelligence
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### For Small Businesses & Startups
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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?isVariant=b)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?isVariant=b)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?isVariant=b)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies?isVariant=b)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight?isVariant=b)
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- ArchiMedia

# ArchiMedia Boosts Turnover by 30% with HubSpot
Marketing & Advertising
200-1,000 employees

- 30%
increase in turnover
- 75X
increase in leads
- 95%
of customers on retainer
Use Cases
- Boost Sales
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing?isVariant=b)
- [Sales Hub](https://www.hubspot.com/products/sales?isVariant=b)
- [Content Hub](https://www.hubspot.com/products/content?isVariant=b)
### Story Overview
Since joining the HubSpot Partner Program, ArchiMedia has seen revenue grow by 30%, and 95% of its customers are on retainer.
### About Company
Founded in 1995 in Italy, ArchiMedia began life as a web design and marketing company. Since partnering with HubSpot, it has become a full-service inbound agency.
### Introducing Inbound to the Italian Marketplace
By 2014, Italian web design and marketing agency [ArchiMedia](https://www.archimedia.it/?isVariant=b) realised that it needed to change the way it was doing business. The online landscape had changed since its foundation in 1995, and it needed a way to generate more visitors, leads and sales. According to Cecilia Secco, inbound marketing specialist at ArchiMedia:
“The old marketing methods we were using were no longer sufficient. Our website visitor numbers were low and although we had contact forms, people weren’t leaving their details. Our biggest problem was finding new customers. We were using telemarketing to try and get leads, but that was proving costly and inefficient.”
It decided to completely revamp its website using the inbound methodology and began its search for the right marketing automation solution.
“We did a lot of research, but the inbound method wasn’t well known in Italy at that time. Then one of our largest customers, Gear Manufacturing, told us about something that its American branch was using – the HubSpot Marketing Platform. We immediately fell in love! It had everything we needed to implement inbound successfully, from email marketing to SEO to analytics. We knew that it could get us the real results we needed.”
ArchiMedia saw the potential that the HubSpot software had not only for itself, but also for its customers. It decided to go all-in with inbound and make it the cornerstone of its operation. It signed up for the HubSpot Partner Program in 2014.
### Attracting and Convincing Clients With the HubSpot Growth Stack
ArchiMedia knew that to convince clients, it would have to make its own website a model of inbound marketing excellence. It decided to use the [HubSpot growth stack](https://www.hubspot.com/products/growth-stack?isVariant=b) – a combination of the HubSpot Marketing, CRM and Sales software – to maximise results.
The first step was to use the HubSpot Marketing Platform to get the ArchiMedia website working harder. The team set up [Landing Pages](https://www.hubspot.com/products/landing-pages?isVariant=b) for its content, adding [Smart Calls-to-Action](https://knowledge.hubspot.com/cta-user-guide-v2/how-to-create-a-smart-call-to-action-cta-based-on-a-contacts-list?isVariant=b) (CTAs) and [Smart Forms](https://knowledge.hubspot.com/smart-content-user-guide/how-to-create-a-smart-form?isVariant=b) to kickstart the contact capture process. It invested in its blog with the [Blog App](https://www.hubspot.com/products/blog?isVariant=b) and used the [Social Inbox](https://www.hubspot.com/products/social-inbox?isVariant=b) to generate interest for its posts.
“The built-in [SEO](https://www.hubspot.com/products/seo?isVariant=b) integration is the horse power of our Ferrari engine. Using keywords and the [Ads add-on](https://www.hubspot.com/products/ads?isVariant=b) allowed us to quickly increase the number of visitors to our website, which was something that we had really been struggling with.”
ArchiMedia also set up [Workflows](https://www.hubspot.com/products/marketing-automation?isVariant=b) to nurture its new leads through the marketing funnel. Leads are now automatically sent personalised [Emails](https://www.hubspot.com/products/email?isVariant=b) at key points along their journey, which has saved a lot of time, explains Cecilia.
“The work is being done for us. Everything is automated until the lead is marketing qualified, and we’ve now moved away from telemarketing altogether.”
Our sales people are benefitting as well. Their leads are warmer, and they can get a full view of their prospect’s journey in the [HubSpot CRM](https://www.hubspot.com/products/crm?isVariant=b), so they can have more informed conversations. Then, with the [HubSpot Sales Pro](https://www.hubspot.com/products/sales?isVariant=b) software, they are notified whenever a lead opens an email, clicks a link or downloads an attachment, so they can follow up at just the right time.
The company also began introducing its clients to the HubSpot growth stack, and they were quickly convinced by the results that they saw.
“We manage all of their buyer [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas?isVariant=b), their blogs and their emails; we design and implement their Workflows to ensure that they can get the most out of all of HubSpot tools.
“Then, with the [Marketing Analytics](https://www.hubspot.com/products/analytics?isVariant=b) platform, we can show them the ROI of our activities in a way that simply wasn’t possible before. They see their visitor numbers increasing and their leads engaging with their site in a much more meaningful way. And once they see that translating to revenue, they are keen to do more! That means we retain clients for longer and win more lucrative contracts.”
### A Partnership That Produces Results
Since partnering with HubSpot, ArchiMedia has seen its visitor numbers grow exponentially. It started with a base of 200 visitors per month; today, that figure stands at 15,000, a 75X increase. In just the past five months, it has boosted its leads by 2X and turnover has been boosted by 30%.
Today, 95% of ArchiMedia’s clients are now on retainer, and they are enjoying great gains as well.
“They all have seen increases in site traffic,” explains Cecilia. “One customer’s company blog went from zero visits per month to 70,000, and their contacts went from zero to 1,500. In just a couple of months, we can show our clients that what works so well for us can work for them too.”
Looking to the future, ArchiMedia plans to establish itself as the best inbound marketing agency in Italy.
“We’re already well on our way. We’re currently a HubSpot [Platinum Tier Partner](https://www.hubspot.com/partners/partner-tiers?isVariant=b), and we hope to make the leap to Diamond Partner early, which will further cement our position in the marketplace.”
Table of Contents Table of Contents
- [Introducing Inbound to the Italian Marketplace](https://www.hubspot.com#introducing-inbound-to-the-italian-marketplace)
- [Attracting and Convincing Clients With the HubSpot Growth Stack](https://www.hubspot.com#attracting-and-convincing-clients-with-the-hubspot-growth-stack)
- [A Partnership That Produces Results](https://www.hubspot.com#a-partnership-that-produces-results)
Previous Next
- 
> We chose HubSpot because we wanted to have the best inbound partner from the start. It has been like learning to drive a Ferrari, the fastest and most coveted car in the world. We could not have made a better choice.
Cecilia Secco
Inbound Marketing Specialist
ArchiMedia
- 
> Thanks to the HubSpot software, we can analyse the effectiveness of every marketing activity, and then do more of what works and less of what doesn’t.
Luca Cavallari
CTO and Co-Founder
ArchiMedia
- 
> With the HubSpot Partner Program, our marketing finally started to work! We’re helping lots of entrepreneurs and marketing managers to find new clients, and that’s hugely satisfying.
Manuel Tuozzi
CEO and Co-Founder
ArchiMedia

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo?isVariant=b)
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- 
### Colnago leverages a constantly updated platform to optimize Customer Experience
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/colnago?isVariant=b)
- 
### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto?isVariant=b)
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### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- 200-1,000 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?isVariant=b)
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### Italian food company with €1 billion revenue consolidates website, lead generation, service management, and loyalty programs into HubSpot.
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/amadori?isVariant=b)
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### Belkins Reduces Time Spent on Agreements by 90% With the PandaDoc App for HubSpot
- Marketing & Advertising
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/belkins?isVariant=b)
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### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace
- 200-1,000 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/recreational-group?isVariant=b)
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### SmartBug uses the Typeform app to increase form submissions 2x
- Marketing & Advertising
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/smartbug?isVariant=b)
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### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness?isVariant=b)
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### Media Garcia closes 3X more deals with Commerce Hub
- Marketing & Advertising
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub?isVariant=b)
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### A new customized CRM for Arduino, the global leader in open-source hardware and software
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/arduino?isVariant=b)
- 
### Colnago leverages a constantly updated platform to optimize Customer Experience
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/colnago?isVariant=b)
- 
### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto?isVariant=b)
- 
### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- 200-1,000 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?isVariant=b)
- 
### Italian food company with €1 billion revenue consolidates website, lead generation, service management, and loyalty programs into HubSpot.
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/amadori?isVariant=b)
- 
### Belkins Reduces Time Spent on Agreements by 90% With the PandaDoc App for HubSpot
- Marketing & Advertising
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/belkins?isVariant=b)
- 
### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace
- 200-1,000 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/recreational-group?isVariant=b)
- 
### SmartBug uses the Typeform app to increase form submissions 2x
- Marketing & Advertising
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/smartbug?isVariant=b)
- 
### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness?isVariant=b)
- 
### Media Garcia closes 3X more deals with Commerce Hub
- Marketing & Advertising
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub?isVariant=b)
- 
### A new customized CRM for Arduino, the global leader in open-source hardware and software
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/arduino?isVariant=b)
- 
### Colnago leverages a constantly updated platform to optimize Customer Experience
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/colnago?isVariant=b)
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