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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fbinary-stream&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fbinary-stream&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Binary Stream  # How Binary Stream Offers Personalized Customer Experience Software & Technology 25-200 employees  - 90% sales funnel automation - 5x customer engagement - 60% increase in video conversions Use Cases - Increase Conversion Rates Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) ### Story Overview HubSpot has allowed them to automate 90% of their sales funnel, increase customer engagement by 5x, and increase conversions on videos by 60%. ### About Company Binary Stream provides solutions and manages implementations across many different industries, including finance, healthcare, hospitality, real estate, manufacturing, and software. ### Manual Processes, Incompatible Tools, and Lack of Visibility [Binary Stream](https://www.binarystream.com/) is one of the largest ERP software solution organizations in North America. As a leading software developer for Dynamics 365 ERPs with over 20 years’ experience, they provide innovative solutions to handle complex subscription, billing, multi-company, and leasing scenarios.  Before turning to HubSpot, they were using many different tools for their marketing efforts. The processes in place were cumbersome and siloed, and risked complicating their global expansion plan.  “It was extremely manual,” explains Danny Chahal, in charge of Binary Stream’s Transformation and Marketing Initiatives. “We had to piece together all the different data generated from different sources. We had no way to make sense of how people were ending up on our website.” This hindered their marketing efforts, and they had trouble evaluating which marketing campaigns were most effective. With over 2000 clients across the globe, Binary Stream needed to streamline their efforts in order to scale. They were also dealing with the lost opportunity cost: the marketing team spent days manually importing data from multiple different sources—including webinars, trade shows, and website forms—into their CRM.  The way the data was siloed created a disconnect in the handoff between the sales and marketing teams, making it harder for the sales team to pick up the leads that marketing was generating. Their digital marketing systems were limiting the selling potential of their world-class products. “There was no synchronization between the data that was being generated from our front-end marketing and the sales process,” Danny explains.  Binary Stream needed a way to automate more of their marketing efforts and consolidate their lead generation strategy.  ### Binary Stream Uses HubSpot to Consolidate Digital Marketing Under One Umbrella After looking at options, Binary Stream opted for HubSpot [Marketing Hub Enterprise](https://www.hubspot.com/products/marketing/enterprise) and [Sales Hub Professional](https://www.hubspot.com/pricing/sales?edition=professional).  The marketing team was able to get HubSpot connected to their CRM, which allowed them to dramatically reduce the number of tools they were using.  “HubSpot has allowed us to consolidate all of the different kinds of digital marketing engagement under one single umbrella,” he says. “We went from using six different tools to just using one.”  Plus, he loves how [HubSpot integrates](https://www.hubspot.com/integrations/overview) with best-of-breed products like GoToWebinar and Wistia. With these systems, Binary Stream is able to educate partners and clients based on their needs, and provide them educational content in easy-to-digest formats. And he also appreciates his HubSpot success manager, Emily Anderson, and how responsive she is to questions.  “She recognizes our unique business needs,” he says. “She does a really good job of putting herself in our shoes and understanding how we operate as a business.” Best of all, Binary Stream was able to use HubSpot to change their processes across the board and improve communication between their marketing and sales departments. Now, a lead can be tracked from start to finish.  “We’ve been able to leverage HubSpot as a way to gel the two departments together,” Danny says. “We are now able to create a standard process where our salespeople can pick up leads. Once something's been generated in HubSpot, it's reflected instantly in our CRM. And then when the salespeople take hold of those leads, they're able to drive that forward, and we have the entire paper trail of where that lead originated from.” Some of the most important changes Binary Stream was able to implement with the HubSpot Marketing Solution are:  __Automating processes to Scale From One Webinar Every Few Months to Dozens Every Month__  Thanks to [HubSpot’s workflows](https://www.hubspot.com/products/marketing/marketing-automation), Danny estimates that Binary Stream has been able to automate 90% of their marketing processes. When they hosted a webinar before, they spent anywhere from six hours to two days sorting their attendee list, generating follow up emails, and importing that into their email deployment tool. The process now takes less than two hours, and they are able to provide their prospects with a tailored journey towards digital transformation.  Because so much of the webinar creation process is automated, Danny and his team have been able to scale their output dramatically.  “It used to take us a few months just to organize one webinar, with no capacity for other marketing initiatives,” Danny says. “Now we’re able to support upwards of a dozen webinars a month, hosted around the world, because we’ve really standardized the assets that are needed to support these campaigns.” Plus, embedding [HubSpot Forms](https://www.hubspot.com/products/marketing/forms) directly into Webinars and Wistia videos on their website has helped the marketing team capture leads effortlessly.  __Refocusing their Marketing Efforts on Follow Ups and Meaningful Customer Interactions__  Saving so much time every month has allowed the marketing team to refocus their efforts in more valuable areas like following up with leads, especially with the help of [HubSpot Sequences](https://knowledge.hubspot.com/sequences/create-and-edit-sequences).  “We don’t have to spend the time on repetitive, iterative tasks anymore,” Danny explains. “Now that we have the time available, we can really convert those leads and make them much more meaningful engagements. We standardized that follow-up with Sequences.” Freeing up time by automating tasks has made them much more responsive to their customers’ changing needs, according to Khaled Nassra, Binary Stream’s marketing team lead.   “A recent success we had was when we decided to promote the services side of our business a bit more,” Khaled says. “In the past, building the landing page in Wordpress would have taken us a month. With HubSpot, it took us a week to build out the campaign, create the form and everything around it, and post it on social media. We were able to build the whole campaign in HubSpot, it was really our base of operations.”  And using [HubSpot Meetings](https://www.hubspot.com/products/sales/schedule-meeting) has allowed them to connect with partners and customers much faster than before, Danny adds. “You can get on the phone with somebody in a couple of hours, instead of waiting a couple of days. We’ve really been able to streamline that.”  __Building Better Lists and Precise Segmenting to Offer a Bespoke Customer Experience__ Binary Stream offers a wide variety of products across a variety of platforms, which in the past made segmenting and targeting tricky. But HubSpot has been invaluable in helping Binary Stream collect [quantitative data](https://www.hubspot.com/products/marketing/analytics) on their customers to set them on the right track, with the help of progressive profiling and tagging. “If you don’t have that data behind the scenes to track where leads are coming from, it’s impossible to make sense of who’s interested in what,” Danny says. “HubSpot's been able to really help us nail down those lists and build them in an efficient, scalable manner, and then aggregate the data into a single contact record.” At the same time, HubSpot’s workflows made it easy to create exclusion lists and keep customers engaged without overwhelming them.  “Some people engage with lots of different things. That doesn’t mean you can send them twenty different emails,” Danny says. “HubSpot is intelligent enough to know how to omit people and put them on exclusion lists, so that you’re finding the right balance.” ### 60% More Video Conversions and 5x More Lead Generation Binary Stream was able to use HubSpot to automate 90% of their marketing processes, saving days of work for the marketing team every month and allowing them to massively scale the number of worldwide webinars they organize each month.  Danny estimates that the increase in webinars has helped them generate 5x more leads and achieve their global presence.  And HubSpot’s ability to embed forms in videos has helped Binary Stream’s conversions on videos go up 60%.  Their database has also grown 30%.  Perhaps most importantly, HubSpot helped Danny, Khaled, and the marketing team focus on the thing that matters most to them: serving their customers.  “People are doing their own research,” he says. “They want to come to your website and have an engaging and meaningful experience with you. And the ability to follow-up in a timely manner, the ability to guide those individuals through a journey with workflows and automation and give them a concierge experience is huge right now for the market.” Table of Contents Table of Contents - [Manual Processes, Incompatible Tools, and Lack of Visibility](https://www.hubspot.com#manual-processes-incompatible-tools-and-lack-of-visibility) - [Binary Stream Uses HubSpot to Consolidate Digital Marketing Under One Umbrella](https://www.hubspot.com#binary-stream-uses-hubspot-to-consolidate-digital-marketing-under-one-umbrella) - [60% More Video Conversions and 5x More Lead Generation](https://www.hubspot.com#60-more-video-conversions-and-5x-more-lead-generation) > HubSpot has allowed us to consolidate all of the different kinds of digital marketing engagement under one single umbrella. We went from using six different tools to just using one. Danny Chahal Sales and Marketing Op Coordinator  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Canada * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Canada * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Keatext boosts sales success through all-in-one integration and better access to insights - 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thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Canada * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Canada * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Keatext boosts sales success through all-in-one integration and better access to insights - Software & Technology - Canada - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keatext) -  ### NAHF syncs marketing & sales data in an innovative way to invest in housing affordability - 25-200 employees - Canada - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/north-american-home-financing) -  ### Wahi drives exponential growth in real estate through automation and integrations - 25-200 employees - Canada - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/wahi) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot - 25-200 employees - Canada - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/medicalert-foundation-canada) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Canada * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Canada * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Keatext boosts sales success through all-in-one integration and better access to insights - Software & Technology - Canada - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keatext) -  ### NAHF syncs marketing & sales data in an innovative way to invest in housing affordability - 25-200 employees - Canada - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/north-american-home-financing) -  ### Wahi drives exponential growth in real estate through automation and integrations - 25-200 employees - Canada - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/wahi) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot - 25-200 employees - Canada - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/medicalert-foundation-canada) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) AI Content Writer - [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) AI Website Generator - [Email Marketing Software](https://www.hubspot.com/products/marketing/email) Email Marketing Software - 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