Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?LanguageId=1) - Close Search - [Log in](https://app.hubspot.com/login?LanguageId=1) - About About - [About Us](https://www.hubspot.com/our-story?LanguageId=1) - [Careers](https://www.hubspot.com/careers?LanguageId=1) - [Contact Us](https://www.hubspot.com/company/contact?LanguageId=1) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?LanguageId=1) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?LanguageId=1) [Overview of all products](https://www.hubspot.com/products/get-started?LanguageId=1) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?LanguageId=1) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?LanguageId=1) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?LanguageId=1) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?LanguageId=1) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?LanguageId=1) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?LanguageId=1) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?LanguageId=1) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?LanguageId=1) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?LanguageId=1) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?LanguageId=1) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?LanguageId=1) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?LanguageId=1) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?LanguageId=1) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?LanguageId=1) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?LanguageId=1) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?LanguageId=1) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?LanguageId=1) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?LanguageId=1) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?LanguageId=1) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?LanguageId=1) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?LanguageId=1) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?LanguageId=1) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?LanguageId=1) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?LanguageId=1) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?LanguageId=1) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?LanguageId=1) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?LanguageId=1) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?LanguageId=1) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?LanguageId=1) - [Pricing](https://www.hubspot.com/pricing/marketing?LanguageId=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?LanguageId=1) - [What's New in HubSpot](https://www.hubspot.com/new?LanguageId=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) - [Sustainability](https://www.hubspot.com/sustainability?LanguageId=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?LanguageId=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?LanguageId=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?LanguageId=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?LanguageId=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?LanguageId=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?LanguageId=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?LanguageId=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?LanguageId=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?LanguageId=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?LanguageId=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?LanguageId=1) - [Migration](https://www.hubspot.com/services/professional/migrations?LanguageId=1) - [Premium Support](https://www.hubspot.com/services/premium-support?LanguageId=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?LanguageId=1) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?LanguageId=1) - [__Overview of all products__](https://www.hubspot.com/products/get-started?LanguageId=1) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?LanguageId=1) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?LanguageId=1) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?LanguageId=1) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?LanguageId=1) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?LanguageId=1) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?LanguageId=1) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?LanguageId=1) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?LanguageId=1) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?LanguageId=1) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?LanguageId=1) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?LanguageId=1) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?LanguageId=1) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?LanguageId=1) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?LanguageId=1) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?LanguageId=1) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?LanguageId=1) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?LanguageId=1) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?LanguageId=1) - [Manage content](https://www.hubspot.com/use-case/manage-content?LanguageId=1) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?LanguageId=1) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?LanguageId=1) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?LanguageId=1) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?LanguageId=1) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?LanguageId=1) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?LanguageId=1) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?LanguageId=1) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?LanguageId=1) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?LanguageId=1) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?LanguageId=1) - [Pricing](https://www.hubspot.com/pricing/marketing?LanguageId=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?LanguageId=1) - [What's New in HubSpot](https://www.hubspot.com/new?LanguageId=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) - [Sustainability](https://www.hubspot.com/sustainability?LanguageId=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?LanguageId=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?LanguageId=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?LanguageId=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?LanguageId=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?LanguageId=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?LanguageId=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?LanguageId=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?LanguageId=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?LanguageId=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?LanguageId=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?LanguageId=1) - [Migration](https://www.hubspot.com/services/professional/migrations?LanguageId=1) - [Premium Support](https://www.hubspot.com/services/premium-support?LanguageId=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?LanguageId=1) - About About - [About Us](https://www.hubspot.com/our-story?LanguageId=1) - [Careers](https://www.hubspot.com/careers?LanguageId=1) - [Contact Us](https://www.hubspot.com/company/contact?LanguageId=1) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?LanguageId=1) [Start free or get a demo](https://www.hubspot.com/products/get-started?LanguageId=1) [Log in](https://app.hubspot.com/login?LanguageId=1) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?LanguageId=1) - [Case Studies Overview](https://www.hubspot.com/case-studies?LanguageId=1) - [Directory](https://www.hubspot.com/case-studies/directory?LanguageId=1) - Caxton Payments  # Caxton increases web traffic by 65% with HubSpot Banking & Financial Services 25-200 employees  - 12x number of segmented email nurtures running - 300% Increase in email comms productivity - 65% increase in web traffic after implementation of HubSpot CMS Use Cases - Sales and Marketing Alignment - Inbound Marketing - Personalize Campaigns Products - [Marketing Hub](https://www.hubspot.com/products/marketing?LanguageId=1) - [Sales Hub](https://www.hubspot.com/products/sales?LanguageId=1) - [Content Hub](https://www.hubspot.com/products/content?LanguageId=1) - [](https://www.hubspot.com/products/crm/enterprise?LanguageId=1) ### Story Overview Caxton Payments, a leading player in the software as a financial service (SaaFs) and payment industries, adopted HubSpot to revamp its marketing, website management, and sales operations and scale to new growth. Transitioning from a disjointed marketing tech stack to an integrated, user-friendly platform has been a game-changer. ### About Company Caxton is a British home-grown fintech success. Whether for business or travel, Caxton has served Britain's payment needs for over two decades. Combining smart technology, great rates and local and global payments expertise with an old-fashioned dedication to personal service, Caxton offers the best of the old way and the new way – to ensure quick, secure, and fuss-free payments. ### The Challenge ### Lack of connection between departments and data visibility Caxton Payments, a leading financial services company in the UK, was facing significant operational challenges in the marketing department due to a disparate and disconnected marketing tech stack. With a small team and multiple brands to manage, the department was not delivering its best, with fractured data streams and a lack of immediate access to crucial information. Burdened by fragmented marketing technology, while relying on a headless CMS and a WordPress website, their marketing efforts were hampered by slow, laborious systems. This disjointed setup required frequent involvement of developers for even minor updates, making it difficult for the marketing team to respond quickly. To make matters worse, the lack of integrated analytics and data visibility led to inefficient lead management. Sales teams were using Microsoft Dynamics for lead management and often received MQLs that appeared unqualified, leading to frustration and missed opportunities. Lauren Smith, Chief Marketing Officer (CMO) of Caxton Payments highlighted the difficulty in accessing real-time data, which required queuing for assistance from the business intelligence team. This not only delayed decision-making but also impeded the team’s ability to deliver personalised customer experiences. The security risks associated with WordPress were another concern. The marketing team was constrained by limited resources, making it difficult to manage multiple brands and execute timely campaigns. The complexity of managing multiple systems stymied their productivity and growth. The team recognised the need for a cohesive solution that would streamline operations, enhance data accessibility, and ultimately improve customer engagement. The solution came in the form of HubSpot, a comprehensive Smart CRM that has since transformed the way Caxton engages and communicates with its 600k+ customers. ### The Solution Recognising the need for an integrated solution, Caxton Payments adopted HubSpot, taking a phased approach to its implementation. This strategy allowed different parts of the business to adopt and adapt to the new system gradually, ensuring a smoother transition and minimising disruption. After implementing [Marketing Hub](https://www.hubspot.com/products/marketing?LanguageId=1), and then [Sales Hub](https://www.hubspot.com/products/sales?LanguageId=1), the team has now migrated their websites from WordPress and Strapi to HubSpot’s Content Management System (CMS). This move not only improved security but also provided the marketing team with a user-friendly interface that significantly reduced their dependency on developers. The ease of editing and updating content within [HubSpot’s CMS](https://www.hubspot.com/products/cms?LanguageId=1) was a game-changer, allowing the team to respond quickly to business changes and customer needs. When asked about her favourite feature, Lauren shared: ‘At the moment, my favourite place to be is editing landing pages, and the fact I can be on any page and just click the sprocket... I don’t know how I ever lived without it." HubSpot’s CRM became the central hub for marketing and sales operations, integrating marketing communications, lead generation, reporting and data management. This integration brought all customer interactions into one system, providing a unified view of each customer’s journey. For the first time, the marketing and sales teams could access real-time data on customer behaviour, such as website visits and email interactions, enabling more targeted and effective communication strategies. One of the most valued features was the HubSpot dashboards, which provided the team with immediate access to critical data. These dashboards are customisable and can be tailored to track specific metrics, making it easier to monitor performance and make data-driven decisions. The ability to create and manage hundreds of dashboards meant that even as their needs evolved, the system could adapt accordingly. The implementation of [Sales Hub](https://www.hubspot.com/products/sales?LanguageId=1) also improved the company’s lead management process. By using HubSpot’s deal pipelines and workflows, Caxton was able to streamline its marketing qualification process. The automation capabilities of HubSpot allowed the marketing team to segment data and create personalised campaigns more efficiently, while the sales team benefit from receiving better-qualified leads. "Our long-term goals are to serve our customers well. Being able to communicate easily with our customers in a personalised way is just one of the best things that we can do, and HubSpot is allowing us to do that,” says Lauren. ### Transformation The implementation of HubSpot has brought about a transformation in marketing at Caxton. A critical impact was on the team’s ability to manage its websites. Transitioning from WordPress and Strapi to HubSpot's CMS reduced the time required for editing each page by at least 30 minutes, allowing the team to concentrate on more strategic initiatives. The new websites [nimbl](https://nimbl.com/?LanguageId=1) and [Caxton.io](https://caxton.io/?LanguageId=1), built from the ground up with a focus on security and usability, have also improved the company’s search engine rankings, particularly in response to Google’s algorithm update. HubSpot’s user-friendly interface and integrated systems have empowered the small marketing team to accomplish more with less, increasing web traffic by 65%. The centralised data within HubSpot has revolutionised how departments work together and with customers. The sales and marketing teams now have access to comprehensive data on content engagement, allowing them to tailor their approaches more effectively. The frustration of handling poor leads has diminished, as the teams can now see the full picture of a customer’s engagement with the company, leading to more informed and productive conversations. "The insights we're getting from HubSpot's analytics have been crucial. We've been able to fine-tune our approach based on real data, which has improved not just our marketing efforts but also how we serve our customers,” shared Lauren. HubSpot enables Caxton to continue delivering the best customer service in the industry by personalising customer interactions, streamlining internal processes, and creating a seamless experience for website management. Table of Contents Table of Contents - [The Challenge](https://www.hubspot.com#the-challenge) - [Lack of connection between departments and data visibility](https://www.hubspot.com#lack-of-connection-between-departments-and-data-visibility) - [The Solution](https://www.hubspot.com#the-solution) - [Transformation](https://www.hubspot.com#transformation)  > I must say, HubSpot has absolutely spoiled me for life. The ease of use, the fun and intuitive functionalities within Marketing Hub are a breath of fresh air. Having everything in one place has given us time back to concentrate on innovation and creative campaigns, which I'm truly excited about. Lauren Smith Chief Marketing Officer Caxton  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?LanguageId=1) ##### Related Case Studies -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?LanguageId=1) -  ### How booming fintech CardUp boosted efficiency 4X with HubSpot - Banking & Financial Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/cardup?LanguageId=1) -  ### SeedLegals Helps Its Customers Raise £1.3 Billion With the Help of the HubSpot CRM Platform - Banking & Financial Services - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/seedlegals?LanguageId=1) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Banking & Financial Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?LanguageId=1) -  ### How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI - Banking & Financial Services - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/franchise-brokers-association?LanguageId=1) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet?LanguageId=1) -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - Banking & Financial Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group?LanguageId=1) -  ### How NOW Finance Scaled 2X with HubSpot - Banking & Financial Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/now-finance?LanguageId=1) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper?LanguageId=1) -  ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express?LanguageId=1) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?LanguageId=1) -  ### How booming fintech CardUp boosted efficiency 4X with HubSpot - Banking & Financial Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/cardup?LanguageId=1) -  ### SeedLegals Helps Its Customers Raise £1.3 Billion With the Help of the HubSpot CRM Platform - Banking & Financial Services - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/seedlegals?LanguageId=1) - 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 ### How NOW Finance Scaled 2X with HubSpot - Banking & Financial Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/now-finance?LanguageId=1) -  ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper?LanguageId=1) -  ### Europe Express’ Travel Advisor Experience and Bookings Take Off with HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/europe-express?LanguageId=1) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?LanguageId=1) -  ### How booming fintech CardUp boosted efficiency 4X with HubSpot - Banking & Financial Services - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/cardup?LanguageId=1) - 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