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[Free HubSpot CRM](https://www.hubspot.com/products/crm?LanguageId=1) [Overview of all products](https://www.hubspot.com/products/get-started?LanguageId=1) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?LanguageId=1) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?LanguageId=1) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?LanguageId=1) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?LanguageId=1) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?LanguageId=1) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?LanguageId=1) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?LanguageId=1) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?LanguageId=1) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?LanguageId=1) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?LanguageId=1) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?LanguageId=1) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?LanguageId=1) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?LanguageId=1) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?LanguageId=1) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?LanguageId=1) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?LanguageId=1) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?LanguageId=1) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?LanguageId=1) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?LanguageId=1) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?LanguageId=1) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?LanguageId=1) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?LanguageId=1) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?LanguageId=1) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?LanguageId=1) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?LanguageId=1) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?LanguageId=1) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?LanguageId=1) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?LanguageId=1) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?LanguageId=1) - [Pricing](https://www.hubspot.com/pricing/marketing?LanguageId=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?LanguageId=1) - [What's New in HubSpot](https://www.hubspot.com/new?LanguageId=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) - [Sustainability](https://www.hubspot.com/sustainability?LanguageId=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?LanguageId=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?LanguageId=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?LanguageId=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?LanguageId=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?LanguageId=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?LanguageId=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?LanguageId=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?LanguageId=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?LanguageId=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?LanguageId=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?LanguageId=1) - [Migration](https://www.hubspot.com/services/professional/migrations?LanguageId=1) - [Premium Support](https://www.hubspot.com/services/premium-support?LanguageId=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?LanguageId=1) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?LanguageId=1) - [__Overview of all products__](https://www.hubspot.com/products/get-started?LanguageId=1) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?LanguageId=1) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?LanguageId=1) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?LanguageId=1) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?LanguageId=1) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?LanguageId=1) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?LanguageId=1) - 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[Close deals](https://www.hubspot.com/use-case/close-more-deals?LanguageId=1) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?LanguageId=1) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?LanguageId=1) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?LanguageId=1) - [Manage content](https://www.hubspot.com/use-case/manage-content?LanguageId=1) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?LanguageId=1) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?LanguageId=1) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?LanguageId=1) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?LanguageId=1) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?LanguageId=1) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?LanguageId=1) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?LanguageId=1) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?LanguageId=1) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?LanguageId=1) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?LanguageId=1) - [Pricing](https://www.hubspot.com/pricing/marketing?LanguageId=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?LanguageId=1) - [What's New in HubSpot](https://www.hubspot.com/new?LanguageId=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) - [Sustainability](https://www.hubspot.com/sustainability?LanguageId=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?LanguageId=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?LanguageId=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?LanguageId=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?LanguageId=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?LanguageId=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?LanguageId=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?LanguageId=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?LanguageId=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?LanguageId=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?LanguageId=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?LanguageId=1) - [Migration](https://www.hubspot.com/services/professional/migrations?LanguageId=1) - [Premium Support](https://www.hubspot.com/services/premium-support?LanguageId=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?LanguageId=1) - About About - [About Us](https://www.hubspot.com/our-story?LanguageId=1) - [Careers](https://www.hubspot.com/careers?LanguageId=1) - [Contact Us](https://www.hubspot.com/company/contact?LanguageId=1) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?LanguageId=1) [Start free or get a demo](https://www.hubspot.com/products/get-started?LanguageId=1) [Log in](https://app.hubspot.com/login?LanguageId=1) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?LanguageId=1) - [Case Studies Overview](https://www.hubspot.com/case-studies?LanguageId=1) - [Directory](https://www.hubspot.com/case-studies/directory?LanguageId=1) - Colnago  # Colnago leverages a constantly updated platform to optimize Customer Experience Sports & Fitness 200-1,000 employees  - +30K customer engaged - 1 ecommerce advanced integration - 5 external data sources integration Use Cases - Large Sales Teams - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing?LanguageId=1) - [Sales Hub](https://www.hubspot.com/products/sales?LanguageId=1) - [Data Hub](https://www.hubspot.com/products/operations?LanguageId=1) - [Service Hub](https://www.hubspot.com/products/service?LanguageId=1) ### Story Overview Impresoft Engage, through HubSpot Smart CRM, has created a digital architecture capable of helping Colnago, an iconic Italian cycling brand, improve its customer service. Through the platform, the company can now monitor all products available on the market, track their ownership changes and other relevant information. This enables the company to make its marketing and promotion activities more efficient, as well as enhance its customer support service. ### About Company Colnago Ernesto & C. S.r.l., known as Colnago, is a manufacturer of high-end road-racing bicycles founded near Milano in Cambiago, Italy, in 1954. The company first became known for high quality steel framed bicycles suitable for the demanding environment of professional racing, and later as one of the more creative cycling manufacturers responsible for innovations in design and experimentation with new and diverse materials including carbon fibre, now a mainstay of modern bicycle construction.                                     __The Challenge and Goals__ Colnago bicycles are true design masterpieces, produced in limited series and tracked on the blockchain through dedicated NFC tags. Data related to each bicycle is stored in an external database, recording ownership transfers, purchased and installed spare parts, owners' participation in races and sports events, and more.  Colnago, aware of the importance of using this data effectively to improve its customers' experience, turned to Impresoft Engage for support in creating a platform capable of integrating all this information and making it available in real-time.  Impresoft Engage played a pivotal role in developing a robust platform using HubSpot Smart CRM. This platform seamlessly integrates data collected from the blockchain with information stored in the company's database, as well as data gathered through the e-commerce platform on the website.  This strategic intervention by Impresoft Engage not only streamlined the internal workflows of Colnago but also elevated the level of service provided to customers. The result was an enhanced and more satisfying customer experience, ultimately fostering a transformation of customers into enthusiastic brand ambassadors.                                                __The Solution__ Impresoft Engage intervention focused on building a digital architecture that allowed for the collection of all data related to Colnago products in a constantly updated platform, creating true "identity cards" for each bicycle produced by the company.  Through HubSpot Smart CRM, it was possible to converge all data from the blockchain, the Colnago website's e-commerce, and the company's management system into the HubSpot platform. This enabled the company to have a real-time snapshot of the status of all bicycles it produced and all its current and past customers. Today, these insights empower Colnago to offer a tailored experience to all customers based on their activities and preferences. It simplifies customer support activities and enables targeted communication initiatives, including event invitations and the introduction of new products.                                                    __Key Points__ Impresoft Engage intervention is ongoing and will be further developed in the future. The main project phases include: 1. Construction of the necessary architecture: creating the architecture within HubSpot CRM to generate Colnago bicycle identity cards. Constant access to data related to individual products has been the starting point for all activities carried out by Impresoft Engage. 2. Integration of customer profiles and e-commerce data: incorporating customer profiles and data collected through the Colnago website's e-commerce. This additional information has allowed the integration of bicycle identity cards with customer profiles, gathering insights into purchase histories, interest in specific products or events, and more. 3. Insertion of data for potential users: utilizing HubSpot Smart CRM to collect data related to the use of the configurator on the company's website. This will enable targeted communication activities directed at users who, while not yet owners of a Colnago bicycle, have expressed interest in the product. 4. Enhancement of customer support activities: Integrating blockchain-stored data into HubSpot Service Hub to simplify service activities. This allows employees to access customer and vehicle records at any time when assistance is requested. 5. Implementation of targeted communication activities: In 2024, HubSpot Marketing Hub will be activated. This will enable Colnago to conduct email marketing, email retargeting, event invitations, product launches, and more, further customizing the experience for each customer. Table of Contents Table of Contents  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. 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