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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
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[Free and premium plans](https://www.hubspot.com/products/sales)
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- ### Content Hub
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- ### Data Hub
Data management software
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CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
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AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### Breeze
AI agents and features that power the entire platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
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Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
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- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
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- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
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[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
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- [日本語](#)
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- [Directory](https://www.hubspot.com/case-studies/directory)
- Deep Instinct

# Deep Instinct Boosts Leads by 100% in 4 Months With HubSpot
Cybersecurity
25-200 employees

- 100%
increase in leads
- 55%
increase in organic traffic
- 2%
conversion rate
Use Cases
- Increase Conversion Rates
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
### Story Overview
Since signing up in 2016, Deep Instinct has achieved remarkable results with their leads, organic traffic, and conversion rate.
### About Company
Deep Instinct is the first company to apply deep learning to cybersecurity. Zero-day exploits and APT attacks are immediately detected and blocked before any harm can happen to a company's endpoints.
### A Deeper Dive Into Marketing Automation
Founded in 2014, [Deep Instinct](https://www.deepinstinct.com/) is the first company to apply deep learning to cybersecurity. Deep Instinct’s artificial brain learns to recognise any type of cyber threat, so that it can immediately block new exploits and attacks.
This fast-growing startup emerged out of stealth mode in November 2015, and began offering its solution to large enterprises in the finance, healthcare, telecommunications, retail and ecommerce sectors. It knew that inbound marketing would be key to reaching these customers; the challenge was to find the best way to do it.
“At the time, we were working with an agency that was using the Act-On software. However, it was taking days, or even weeks, to create a Landing Page, and that didn’t work for us. As a startup, our budget is limited, so we decided to move all our marketing in-house,” says Maya Nix, marketing director with Deep Instinct.
Maya and Deep Instinct’s chief marketing officer began to search for an automation platform that was not only effective but easy to use.
“I had used Act-On and Marketo in the past but hadn’t found them that intuitive; they weren’t user-friendly enough for what we wanted to do. However, we were both keen on HubSpot. We were avid readers of its blog, and we had been impressed by calibre of the content and the thought leadership that it provided.”
The next step was to evaluate the HubSpot Marketing Platform.
“We found that the HubSpot software had all the features we needed for success. We would be able to manage every aspect of our inbound strategy ourselves – we could be a ‘one man show’ and still get a lot done.”
Deep Instinct’s management agreed, and the company signed up with HubSpot in 2016.
### A Streamlined Route To Success
Deep Instinct was keen to take advantage of all that the HubSpot Marketing Platform had to offer, and the HubSpot support team helped it get off to a flying start.
“They were patient and helpful, and we worked closely with them to hone our strategy. Once we had that foundation of knowledge in place, we knew that we’d be able to set everything up in the right way,” says Maya.
First, the company defined its [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas) and created content to appeal to them. It put those whitepapers, webinars and articles on [Landing Pages](https://www.hubspot.com/products/landing-pages), and added [Calls-to-Action](https://www.hubspot.com/products/calls-to-action) and [Forms](https://www.hubspot.com/products/marketing/forms) to encourage website users to engage. It also used the [Social Inbox](https://www.hubspot.com/products/marketing/social-inbox), posting across LinkedIn, Twitter and Facebook, to drive more visitors to its site.
“We saw an uptick in the quantity and quality of our leads almost immediately. As our [Contacts Database](https://knowledge.hubspot.com/contacts-user-guide-v2/a-quick-tour-of-contacts-and-contact-properties) has expanded, we’ve gotten a much better view on who our potential customers are, and we make sure that they are enrolled into [Workflows](https://knowledge.hubspot.com/workflows-user-guide-v2) that suit their interests. Our sales department is benefitting as well, because we’re able to send them leads who are genuinely interested in what we can do for them.”
The marketing team found that the HubSpot software lived up to its reputation for being quick to learn and intuitive to use.
“Other solutions we used in the past were clunky and hard work. The HubSpot Marketing Platform is plug and play; you don’t need to be a graphic designer or a programmer. You can be a small team like us, doing a million and one other things, and still produce something that looks professional and gets great results.”
### Results That Grow Month-on-Month
Deep Instinct has achieved some impressive results since it started using the HubSpot software – website traffic has grown by 39%, while organic traffic increased 55%.
“This year, just from January to April, we grew our lead numbers by 100%, and we achieved a 2% conversion rate. We’ve also noticed that certain content items are particularly popular. One of our best performing pieces is a whitepaper on ransomware, which achieved a 26% visitor-to-lead conversion rate. We’re very pleased with that, and it helps us make smarter decisions about the topics we’re going to cover in the future.”
The company has realised that the more it uses the HubSpot software, the better its numbers get; it is now seeing increases across all its important metrics month-on-month. For example, click-through rates from social media rose by 92% from March to April, while click throughs from email marketing increased by incredible 1,340%.
Although Deep Instinct has a long sales process, it has already scheduled meetings and demos with several potential customers.
“The goal is to keep scaling our activity. We’ve got the top of the funnel covered, so we’re going to work more on getting leads through the middle and the bottom of the funnel. The HubSpot software will be a huge part of that.”
Table of Contents Table of Contents
- [A Deeper Dive Into Marketing Automation](https://www.hubspot.com#a-deeper-dive-into-marketing-automation)
- [A Streamlined Route To Success](https://www.hubspot.com#a-streamlined-route-to-success)
- [Results That Grow Month-on-Month](https://www.hubspot.com#results-that-grow-month-on-month)
Previous Next
- 
> The HubSpot software stood out from the competition and aligned perfectly with our goals.
Maya Nix
Marketing Director
Deep Instinct
- > HubSpot has made our lives easier and allowed us to be more successful at what we do.
Maya Nix
- > The HubSpot software has been invaluable to us. If you are a startup that wants to supercharge your marketing, I recommend that you try it out.
Maya Nix

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
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- 25-200 employees
* * *
[Read more](https://www.hubspot.com/case-studies/vesper)
- 
### How Acumen Eliminated Missed Renewals and Earned Its Biopharma Clients' Trust With Revenue Hub
- 25-200 employees
* * *
[Read more](https://www.hubspot.com/case-studies/acumen)
- 
### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/middleby-corporation)
- 
### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
- 
### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/synergym-customer-agent)
- 
### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent
- 25-200 employees
* * *
[Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent)
- 
### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm)
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