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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - DTJ  # DTJ DESIGN Captures More Opportunities and Builds Client Relationships with HubSpot Smart CRM Architecture & Planning 200-1,000 employees Use Cases - Full CRM Products - [Smart CRM](https://www.hubspot.com/products/customer-platform) Featured - Flexible Views ### Story Overview DTJ DESIGN, an award-winning architecture, landscape architecture, and planning firm, needed a better way to manage long-term client relationships and community-impact projects that spanned years. Fragmented systems made it difficult to track opportunities and slowed decisions, limiting DTJ’s ability to engage clients at the right time. By moving to HubSpot Smart CRM, DTJ unified records, automated follow-ups, and gained clarity across teams. The result: a significant boost in efficiency, stronger client engagement, and momentum for community projects that shape vibrant places and lasting partnerships. ### About Company DTJ DESIGN is an award-winning architecture, planning, and landscape architecture firm known for transforming bold ideas into iconic destinations. With an integrated, hands-on approach, DTJ partners with clients as creative collaborators—crafting immersive, site-sensitive spaces that elevate real estate, inspire imagination, and bring the best version of each vision to life. * * * #### Story Snapshot * * * #### __The Background__ __Design That Builds Communities, Relationships That Require Trust__ DTJ DESIGN is an award-winning architecture, landscape architecture, and planning firm that partners with clients across the globe to shape vibrant communities and destinations. From civic parks and affordable housing to cultural landmarks and immersive entertainment venues, DTJ has delivered projects that strengthen connections and enrich lives for nearly 60 years. Developers, builders, housing authorities, and municipalities rely on DTJ not just for design expertise but for a collaborative approach that turns ambitious visions into reality. At the heart of every project is a guiding belief: sparking authentic human connection and establishing a sense of place.  But in an era where growth depends on visibility as much as design excellence, DTJ recognized a critical challenge: to capture every opportunity and serve clients at the highest level, they needed a unified way to track relationships and projects across multi-year journeys. #### __The Challenge__ __When Community Progress Meets Fragmented Systems__ For DTJ’s clients, success depends on timely decisions and forward momentum. When opportunities go unseen or data is hard to piece together, it affects the bottom line. Whitney Summers, Associate and Senior Marketing Manager, saw the cracks forming. “Our CRM was fractured,” she recalls. “Key information lived in different places, with no way to see the full picture in one view.” Behind the scenes, marketing-driven client engagement was scattered across disconnected systems and spreadsheets. Leads gathered at events went untracked. Project stories reached some stakeholders but not others. Internally, the marketing team was inefficient and reactionary. Externally, without a clear view of contacts and opportunities, DTJ was set up for potential clients to reach out instead of  proactively nurturing them.  “It meant our team couldn’t always act in time,” Whitney says. “Pulling information from multiple systems took so much effort that potential opportunities went untracked and missed.” The risk wasn’t just inefficiency, it was also missing potential opportunities. As Whitney put it, “We’re known for delivering award-winning, thoughtful design. But if we can’t see the full picture of our marketing efforts, opportunities could pass us by — and that limits both our impact and our growth.” She recognized the urgency: unless DTJ reimagined how it managed client data and opportunities, valuable business could be lost and momentum stalled. #### __The Decision__ __Choosing a Smarter Foundation for Growth__ Whitney knew patching together disconnected systems wasn’t enough. They needed a single platform that could show them the entire client journey and make nurturing opportunities effortless. HubSpot Smart CRM stood out as the clear choice. It offered: - A single source of information across marketing and business development. - Automation and AI-powered insights to replace manual reporting with enhanced clarity. - Ease of use so every team member could adopt it quickly and work from the same foundation. “We needed a system that would help us see opportunities sooner and nurture them consistently,” Whitney explains. “HubSpot gave us that — and more.” #### __The Solution__ __Smart CRM: Engaging Clients at the Right Time__ With HubSpot Smart CRM as the foundation, DTJ brought client engagement into one place. Records, communications, and campaign activity now live in a unified system, with built-in deduplication and error detection ensuring the data is trustworthy from day one. Going forward, every team member could act with confidence, seeing the complete client picture without piecing it together manually. Now, DTJ can identify and nurture contacts who previously may have gone unnoticed — whether through tailored content or direct outreach — turning them into clients. That clarity was matched by speed. Automated follow-ups and AI-driven insights gave DTJ real-time context, eliminating the hours once lost to manual reporting. Whitney estimates her team is now significantly more effective, free to focus on strategic campaigns and business development instead of chasing down information. “Instead of logging into five tools and merging spreadsheets, everything is now in one place,” Whitney says. “That shared visibility means we can show up prepared, nurture client relationships, and keep campaigns moving forward.” Equally important was the simplicity of having everything in one intuitive system. Teams now share calendars, notes, and analytics in the same place, while leadership has visibility into how marketing helps drive pipeline and growth. What was once fragmented and inefficient has become seamless, collaborative, and consistent. #### __The Transformation__ __From Fragmentation to Growth and Clarity__ Adopting HubSpot reshaped how DTJ connects with clients and communities. What had once been a patchwork of disconnected records is now a clearer, unified view. Potential opportunities that once slipped by have been replaced with proactive engagement and follow-ups. Manual reporting that once consumed days is now a dashboard away, giving leadership real-time visibility into pipeline health. Where marketing once played a support role, it can now operate as a true strategic partner in building long-term relationships. Key Results - __Significant increase in efficiency__ — freeing time for strategy and creativity. - __More opportunities captured__ — consistent outreach ensures fewer missed chances. - __Stronger pipeline visibility —__ better insight into contract timelines and revenue targets. - __Smarter engagement —__ highly targeted content reaches the right people at the right time, showing clients they are seen, understood, and supported. “For us, this decision wasn’t just about adopting new software,” Whitney reflects. “It was about understanding our clients better. Smart CRM gives us clarity and confidence to communicate DTJ’s stories.” With HubSpot Smart CRM, DTJ DESIGN is turning every client journey into an opportunity to build trust, strengthen partnerships, and create communities that thrive. Table of Contents Table of Contents - [Story Snapshot](https://www.hubspot.com#story-snapshot) - [The Background](https://www.hubspot.com#the-background) - [The Challenge](https://www.hubspot.com#the-challenge) - [The Decision](https://www.hubspot.com#the-decision) - [The Solution](https://www.hubspot.com#the-solution) - [The Transformation](https://www.hubspot.com#the-transformation)  > We chose HubSpot to unify our systems and see the full customer journey, from first touch to final close. And we’re finally starting to see what we used to miss—real journey insights, all in one place. Whitney Summers Associate & Sr. Marketing Manager [DTJ Design](https://dtjdesign.com/) [](https://dtjdesign.com/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Cold Jet Cut Lead Response Time by 66% with HubSpot's Data-Driven Platform - 200-1,000 employees - United States - Smart CRM * * * [Read more](https://www.hubspot.com/case-studies/cold-jet) -  ### Precision Meets Purpose: Mesa Labs’ Journey with HubSpot's Google Ads Integration - 200-1,000 employees - United States - Smart CRM * * * [Read more](https://www.hubspot.com/case-studies/mesa-labs) -  ### How Cyber Advisors Made Sure No Business in Crisis Got Ignored with HubSpot’s Prospecting Agent - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) - 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 ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - United States - Smart CRM * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) -  ### How ISSA Gets Answers 4x Faster for Aspiring Health & Fitness Professionals with HubSpot's Customer Agent - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/issa-customer-agent) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/lendio) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Email Tracking Software - 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