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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Eastridge  # Eastridge Aligns Sales and Marketing Operations with Ops Hub Professional Services 200-1,000 employees  - 4+ hours/week saved - 10% customer growth - 25% growth in employee satisfaction Use Cases - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview Eastridge chose Ops Hub as the ideal iPaas platform because it's native to HubSpot. Since then, Eastridge has created alignment between both teams and can deliver a better customer experience. ### About Company Eastridge provides global contingent workforce solutions for a broad range of clients across industries, including medium-sized enterprises and Fortune 500 companies. ### Lining up Sales and Marketing Operations Over the last six years, Benjamin Jack has been [Eastridge's](https://www.eastridge.com/) Managing Director, and recently stepped into leading sales operations and marketing. One of the first challenges in his new role was to standardize operations and systems for the various sales teams. For that, Eastridge expanded the use of MS Dynamics as its singular sales CRM. On the marketing side, centralized campaigns were limited until they selected HubSpot last year for their journey into marketing automation.   "Last year, a top initiative for the company was to launch marketing automation and a planned company-wide approach. At first, we tried a marketing solution as an add-on to Dynamics called ClickDimensions, but it did not optimize outcomes due to some functional limitations. Then we chose HubSpot, which I knew mostly as a CRM. In the case of marketing automation, the more you use it, the more you like it, as usage begins to improve your database and metrics over time" says Benjamin. Benjamin faced new operational challenges with this new system’s adoption: How could they bring MS Dynamics and HubSpot together? And overall, how could they align the efforts of marketing and sales to drive revenue? ### Operations Hub: The Missing Piece Eastridge had an experienced sales team collecting extensive customer data in MS Dynamics for years and by the end of 2019, the marketing team was ready to use HubSpot for marketing automation. It had a technology stack with an enormous potential to generate highly optimized marketing efforts based on their sales process. But there was one big problem. Having the customer data from Dynamics in HubSpot and vice versa required hours of manual updating, importing and exporting. “There was no connection between the applications. There was visibility only by merging spreadsheets and spending hours reviewing the document. Updates were then manually entered into Dynamics and HubSpot or delivered to the sales team which caused a gap in information. We couldn't start sending out campaigns if the data was not reliable.”  That's when Operations Hub's [Data Sync](https://www.hubspot.com/products/data-sync) came along. "We were researching several solutions, but when I tried Operations Hub, the level of integration with HubSpot made it clear to me that it was the only iPaaS that seemed to understand HubSpot,” says Benjamin.  The Eastridge sales team uses MS Dynamics' Marketing Lists. Those lists allow them to group leads according to particular criteria easily. Each one of those groups acts as a segment, and it then populates a specific marketing campaign within HubSpot. "The idea behind it is to minimize the effort that it takes for a salesperson to enter someone into a campaign. I want to make it easy for them just to check a box and know that those leads will go into the right campaign or multiple campaigns," says Benjamin. In the other direction of the connection, Benjamin created a sync to have the HubSpot lead score always up-to-date in MS Dynamics. That way, when a lead starts to engage with the campaign, HubSpot's scoring system available in Dynamics gives the salesperson an idea of the level of interaction and specifically what is driving the interactions On top of that setup, 'contact owners' from MS Dynamics are also automatically assigned to the HubSpot leads. That way, each salesperson knows when to follow up with their assigned contacts.  According to Benjamin: "Operations Hub links Dynamics and HubSpot and automatically updates lead scoring, latest marketing communication, campaign designation, and new leads generated from marketing efforts are put directly into the sales process." Even with open API applications and a big IT team, achieving this two-way software integration can be challenging and time-consuming. That's why one of Benjamin's favorite aspects of Operations Hub is the fact he can easily set it up himself.  “It took me one try to have things working, and it was pretty straightforward. I like Operations Hub because I can create and work independently, without having to ask an engineer or someone else to assist. Self-service is critical because I can easily test different ideas and modify them myself if necessary to reach the desired outcome.” ### Growing with Operations Hub By implementing HubSpot and Operations Hub, Eastridge started sending out continuous marketing campaigns that are aligned with their sales process and core service offerings. That new marketing effort has made their customer growth rate increase by 10%. And since Operations Hub is automating the workflow between HubSpot and MS Dynamics, there's no need for spreadsheets or manual work. As a result, Eastridge's internal employees' satisfaction rate has experienced a 25% growth. “We can put together two or three times as many campaigns in the same amount of time, with the same staff due to automation and curation of marketing lists.” Even with these amazing results, Benjamin says there's still work to do, and Operations Hub are part of that future. From an operational standpoint, the three main challenges for Eastridge right now are automating, ensuring a centralized database, and guaranteeing data integrity and structure. As their MS Dynamics database expands, Eastridge wants to supercharge its integration by syncing their 'Contacts' and 'Accounts', which are different types of objects within MS Dynamics. That type of setup could increase the reach of the marketing team and escalate the way the sales team visualizes the customer journey. “Right now, we're focused on tracking leads. The next step? I'd like to sync Microsoft 'Contacts', which are qualified decision-makers and existing clients for expansion into other service lines.” They also want to start using HubSpot to communicate internally with their employees for newsletters and other notifications for candidates. "Using Operations Hub is easy. The data sync interface is intuitive enough to establish integrations on the fly, and I have great reporting for tracking. I know I'll use it to manage my future integrations." Overall, Benjamin is excited to have such strong integration features built within HubSpot: "With [Operations Hub](https://www.hubspot.com/products/operations), we can intuitively control the way our data flows between HubSpot and Dynamics 365 without the hassle of going to a third-party tool to establish every detail needed to sync. It saves the marketing and sales teams hours of work." Table of Contents Table of Contents - [Lining up Sales and Marketing Operations](https://www.hubspot.com#lining-up-sales-and-marketing-operations) - [Operations Hub: The Missing Piece](https://www.hubspot.com#operations-hub-the-missing-piece) - [Growing with Operations Hub](https://www.hubspot.com#growing-with-operations-hub)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### Sandler Drives 25% More Engagement and 4x Sales Leads by Creating Personalized Experiences with HubSpot's AI - Professional Services - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/sandler) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tumblr) -  ### Rakuten Advertising Captured 25% More Revenue YOY from Marketing-Influenced Campaigns - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/rakuten-advertising) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - Professional Services - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### Sandler Drives 25% More Engagement and 4x Sales Leads by Creating Personalized Experiences with HubSpot's AI - Professional Services - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/sandler) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tumblr) -  ### Rakuten Advertising Captured 25% More Revenue YOY from Marketing-Influenced Campaigns - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/rakuten-advertising) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - Professional Services - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### Sandler Drives 25% More Engagement and 4x Sales Leads by Creating Personalized Experiences with HubSpot's AI - Professional Services - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/sandler) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tumblr) -  ### Rakuten Advertising Captured 25% More Revenue YOY from Marketing-Influenced Campaigns - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/rakuten-advertising) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 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