.png?width=49&height=45&name=Logo_Ekol_new%20(1).png){kind=logo}
.png?width=1080&name=Header_HubSpot%202%20(2).png)
The challenge: Operational Fragmentation and Manual Inefficiencies
Ekol’s global expansion exposed key technology limitations, creating two major challenges for the business:
Sales Challenges
Before adopting HubSpot, Ekol Logistics had relied on a CRM that handled basic sales tasks but fell short for scaling. Global vision required a more integrated, intelligence-driven environment, but the system operated in isolation and lacked critical functionality: Emails, calendars, LinkedIn, Fireflies, and VoIP systems were disconnected Data consolidation, cleaning, and maintenance were tedious Automated workflows were difficult to set up and manage Visibility into sales team activities and processes was limited Reporting couldn’t be customized to track KPIs, assess pipeline health, or forecast performance.
Marketing Challenges
The old CRM couldn’t integrate with Ekol Logistics’ website, advertising campaigns, or other digital marketing tools. Every lead and task had to be entered manually, slowing processes and increasing the risk of missed opportunities. Without automated notes and AI-powered lead assignment, sales and marketing operated like parallel tracks, each moving forward, but never fully in sync. To evolve from a fragmented workflow into an integrated growth ecosystem, Ekol Logistics turned to Cloudfresh for HubSpot Professional Services, making a strategic choice to scale effectively.
The Solution: Strategic Implementation of a Unified HubSpot Ecosystem
Cloudfresh partnered with Ekol Logistics to deploy HubSpot Customer Platform Professional, uniting Sales, Marketing, Service, Data, Content, and Commerce Hubs into a single, end-to-end system and source of truth.
Integration
Cloudfresh unified all core systems into a single HubSpot platform. That goes for emails, LinkedIn, calendars, VoIP, the website, marketing tools, and more. With built-in AI and automation, Ekol shifted to a high-velocity sales model. The team now has complete visibility into lead sources, engagement patterns, and deals’ readiness to close.
At the same time, smart workflows handle routine tasks and free the sales team to drive revenue instead of being slowed by manual processes and missing follow-ups.
Automation
After rolling out Sales Hub’s AI automation, the Cloudfresh team refined the sales workflow. Leads now go directly to the right sales rep based on customer details, which speeds up distribution and makes it more precise. To take things even further automation-wise, Ekol Logistics opted for a third-party app available through HubSpot’s vast marketplace. It automatically captures meeting notes, generates insights, and keeps the team informed without extra time and effort.
The lead journey from MQL to Customer has never been easier, too. Required fields ensure Sales Executives capture only the necessary information, no back-and-forth. Automated handoffs keep leads moving through the pipeline at high velocity and prevent delays between departments.
Cloudfresh experts also redesigned the interface for usability, customizing contact, company, and deal cards. This made onboarding from the old CRM a breeze.
Custom Reporting
Custom dashboards in HubSpot’s Data Hub now deliver lean, consistent, and actionable data, giving all stakeholders, from Sales Executives and managers to C-level leadership, real-time visibility into sales performance and pipeline health.
Website & Marketing Connection
By plugging the website directly into HubSpot’s Content Hub, Cloudfresh put inbound lead generation on autopilot. Now that every incoming lead is captured and processed automatically, this powerful combination drives faster response times and provides a direct uptick in conversion rates.
What’s more, Cloudfresh removed the manual bottleneck of routing every lead through the Head of Sales. With Marketing Hub, leads now flow directly to the right Sales Executive. Automated campaigns and AI-powered segmentation allow the team to attract and nurture prospects, ensuring every touchpoint is personalized and backed by real data.
Consulting & Process Optimization
The collaboration went far beyond a simple technical setup, as any partnership should. Cloudfresh worked hand-in-hand with Ekol Logistics, sharing proven best practices and fine-tuning workflows until HubSpot moved in perfect sync with their global strategy. It was about building long-term sales velocity and more meaningful customer connections.
The Transformation:
Once adoption was complete, HubSpot Customer Platform Professional became a revenue multiplier for Ekol Logistics powered by smarter automation, cleaner data, and clearer process visibility.
The results speak for themselves:
-
The win rate increased from 16% to 20%.
-
AI-powered sales cycles shortened the average time-to-deal by more than half.
-
Smart automation replaced manual work to reclaim 22% of team capacity.
-
Deal closure improved thanks to clear monthly goals and commitments for each Sales Executive.
-
This also gave the Head of Sales portfolio-level visibility into where additional support or training was needed.
-
The lead response time plummeted from one full day to just 60 minutes.
Future Plans
The next stage in Ekol Logistics’ journey focuses on total service excellence, starting with the rollout of HubSpot Service Hub to launch a dedicated customer portal.
The future of their growth is rooted in AI automation. By integrating Breeze Copilot, AI Prospecting Agents, and Conversation Intelligence, Ekol is positioning virtual agents to take over the manual heavy lifting. Once all of that is live, customers will be getting near-instant support while the sales team will always stay focused on closing high-value deals.
.png?width=120&height=120&name=Oleksii%20Severyn%20(1).png){kind=avatar}
.png?width=51&height=48&name=Logo_Ekol_new%20(1).png){kind=logo}
%20(1).png?width=215&height=50&name=Fusion_Logo_Vert_4c_RGB%20(2)%20(1).png){kind=logo}
