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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Ekol Logistics  # How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics Logistics 200-1,000 employees  - 25% conversion rate growth - 60% decrease in time-to-deal - 22% reduction in manual workload Use Cases - Integrations - Sales and Marketing Alignment - Shorten Deal Cycle Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Service Hub](https://www.hubspot.com/products/service) - [Data Hub](https://www.hubspot.com/products/operations) - [Content Hub](https://www.hubspot.com/products/content) - [Revenue Hub](https://www.hubspot.com/pricing/commerce) ### Story Overview To expand globally, Ekol Logistics needed a smart, flexible, and AI-powered CRM that would connect sales, marketing, and analytics under one roof. The mission was to convert sales opportunities faster, replace heavy manual work, gain full visibility into processes, and stay growth-ready. ### About Company Ekol Logistics is an international 3PL (third-party logistics) that’s outgrown the traditional model to become a high-level orchestrator for a massive global network. With a powerhouse team of over 5,000 experts across 13 countries, it designs custom logistics frameworks to solve the world’s most complex supply chain challenges. ### __The challenge:__ __Operational Fragmentation and Manual Inefficiencies__ [Ekol](https://ekol.com.ua/en/)’s global expansion exposed key technology limitations, creating two major challenges for the business:    #### __Sales Challenges__ Before adopting HubSpot, Ekol Logistics had relied on a CRM that handled basic sales tasks but fell short for scaling. Global vision required a more integrated, intelligence-driven environment, but the system operated in isolation and lacked critical functionality: Emails, calendars, LinkedIn, Fireflies, and VoIP systems were disconnected Data consolidation, cleaning, and maintenance were tedious Automated workflows were difficult to set up and manage Visibility into sales team activities and processes was limited Reporting couldn’t be customized to track KPIs, assess pipeline health, or forecast performance. #### __Marketing Challenges__ The old CRM couldn’t integrate with Ekol Logistics’ website, advertising campaigns, or other digital marketing tools. Every lead and task had to be entered manually, slowing processes and increasing the risk of missed opportunities. Without automated notes and AI-powered lead assignment, sales and marketing operated like parallel tracks, each moving forward, but never fully in sync. To evolve from a fragmented workflow into an integrated growth ecosystem, Ekol Logistics turned to [Cloudfresh](https://cloudfresh.com/en/?utm_campaign=356175062-Customer%20Case%20Ekol%20-%20HubSpot%202026&utm_source=hubspot&utm_medium=referral&utm_content=hubspot-case-ekol) for HubSpot Professional Services, making a strategic choice to scale effectively.     ### __The Solution: Strategic Implementation of a Unified HubSpot Ecosystem__ Cloudfresh partnered with Ekol Logistics to deploy HubSpot Customer Platform Professional, uniting Sales, Marketing, Service, Data, Content, and Commerce Hubs into a single, end-to-end system and source of truth.    #### Integration Cloudfresh unified all core systems into a single HubSpot platform. That goes for emails, LinkedIn, calendars, VoIP, the website, marketing tools, and more. With built-in AI and automation, Ekol shifted to a high-velocity sales model. The team now has complete visibility into lead sources, engagement patterns, and deals’ readiness to close. At the same time, smart workflows handle routine tasks and free the sales team to drive revenue instead of being slowed by manual processes and missing follow-ups.  #### Automation After rolling out Sales Hub’s AI automation, the Cloudfresh team refined the sales workflow. Leads now go directly to the right sales rep based on customer details, which speeds up distribution and makes it more precise. To take things even further automation-wise, Ekol Logistics opted for a third-party app available through HubSpot’s vast marketplace. It automatically captures meeting notes, generates insights, and keeps the team informed without extra time and effort. The lead journey from MQL to Customer has never been easier, too. Required fields ensure Sales Executives capture only the necessary information, no back-and-forth. Automated handoffs keep leads moving through the pipeline at high velocity and prevent delays between departments. Cloudfresh experts also redesigned the interface for usability, customizing contact, company, and deal cards. This made onboarding from the old CRM a breeze. #### Custom Reporting Custom dashboards in HubSpot’s Data Hub now deliver lean, consistent, and actionable data, giving all stakeholders, from Sales Executives and managers to C-level leadership, real-time visibility into sales performance and pipeline health. #### Website & Marketing Connection By plugging the website directly into HubSpot’s Content Hub, Cloudfresh put inbound lead generation on autopilot. Now that every incoming lead is captured and processed automatically, this powerful combination drives faster response times and provides a direct uptick in conversion rates. What’s more, Cloudfresh removed the manual bottleneck of routing every lead through the Head of Sales. With Marketing Hub, leads now flow directly to the right Sales Executive. Automated campaigns and AI-powered segmentation allow the team to attract and nurture prospects, ensuring every touchpoint is personalized and backed by real data. #### Consulting & Process Optimization The collaboration went far beyond a simple technical setup, as any partnership should. Cloudfresh worked hand-in-hand with Ekol Logistics, sharing proven best practices and fine-tuning workflows until HubSpot moved in perfect sync with their global strategy. It was about building long-term sales velocity and more meaningful customer connections.   ### __The Transformation:__ Once adoption was complete, HubSpot Customer Platform Professional became a revenue multiplier for Ekol Logistics powered by smarter automation, cleaner data, and clearer process visibility. The results speak for themselves: - The win rate increased from 16% to 20%. - AI-powered sales cycles shortened the average time-to-deal by more than half. - Smart automation replaced manual work to reclaim 22% of team capacity. - Deal closure improved thanks to clear monthly goals and commitments for each Sales Executive. - This also gave the Head of Sales portfolio-level visibility into where additional support or training was needed. - The lead response time plummeted from one full day to just 60 minutes.   #### Future Plans The next stage in Ekol Logistics’ journey focuses on total service excellence, starting with the rollout of HubSpot Service Hub to launch a dedicated customer portal. The future of their growth is rooted in AI automation. By integrating Breeze Copilot, AI Prospecting Agents, and Conversation Intelligence, Ekol is positioning virtual agents to take over the manual heavy lifting. Once all of that is live, customers will be getting near-instant support while the sales team will always stay focused on closing high-value deals.   Table of Contents Table of Contents - [The challenge: Operational Fragmentation and Manual Inefficiencies](https://www.hubspot.com#the-challenge-operational-fragmentation-and-manual-inefficiencies) - [Sales Challenges](https://www.hubspot.com#sales-challenges) - [Marketing Challenges](https://www.hubspot.com#marketing-challenges) - [The Solution: Strategic Implementation of a Unified HubSpot Ecosystem](https://www.hubspot.com#the-solution-strategic-implementation-of-a-unified-hubspot-ecosystem) - [Integration](https://www.hubspot.com#integration) - [Automation](https://www.hubspot.com#automation) - [Custom Reporting](https://www.hubspot.com#custom-reporting) - [Website & Marketing Connection](https://www.hubspot.com#website-marketing-connection) - [Consulting & Process Optimization](https://www.hubspot.com#consulting-process-optimization) - [The Transformation:](https://www.hubspot.com#the-transformation) - [Future Plans](https://www.hubspot.com#future-plans)  > Working with Cloudfresh has been an extremely valuable experience for us. We felt the team’s true flexibility — they responded openly even to non-standard requests, offered creative solutions, and always maintained a genuine partnership atmosphere in communication. Our sales process was already mature, but thanks to their advice and practical expertise we were able to make it even more structured and result-driven, which allowed us to reach a new level of efficiency. Oleksii Severyn Commercial Director, Ekol Logistics [Ekol](https://ekol.com.ua/en/) [](https://ekol.com.ua/en/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) - 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