Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Fresha  # How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO Consumer Services 200-1,000 employees  - 85.1% visibility on "online salon booking software" - #1 Rank first across all 8 tracked AI platforms - 68.3% AI Visibility Score, best in competitive set Use Cases - Generate Leads - Fuel your go-to-market Products - [Marketing Hub](https://www.hubspot.com/products/marketing) Featured - HubSpot AEO ### Story Overview Fresha used HubSpot AEO to move from manual ChatGPT queries to owning the #1 AI Visibility Score across every major answer engine in their category, turning AI into a warmer, faster acquisition channel. ### About Company Fresha is the world's leading marketplace platform for beauty, wellness, and self-care, serving 120,000+ businesses in 120+ countries with subscription-based booking, payments, and management software. #### The Background Becoming Discoverable in the Age of AI Every morning, someone opens ChatGPT and types a variation of the same question: which booking platform should I use to run my salon? They are not browsing a website or reading a comparison blog. They are asking an answer engine for a recommendation, and they expect a direct, confident answer. For Fresha, the world's leading marketplace platform for beauty, wellness, and self-care, this shift represents both the biggest opportunity and the most consequential risk in how they grow. The company serves over 120,000 businesses across 120 countries, from independent nail technicians in London to multi-location spa chains in New York, offering a subscription-based platform that handles bookings, payments, client management, and everything in between. Their mission is simple but ambitious: give every beauty and wellness professional the tools to run and grow their business without the overhead that legacy software demands.  That mission depends on being discoverable at the moment their potential partners are making decisions. And increasingly, that moment is happening on answer engines. #### The Challenge __The Question That Couldn't Wait for Google__ When a salon owner researches booking platforms today, the journey rarely starts with a search engine results page. It starts with a prompt. "What is the best salon booking software?" "Which booking app do most spas use?" "Compare Fresha and its competitors." Across ChatGPT, Gemini, Perplexity, and Google AI Overviews, millions of prospective partners are forming opinions, shortlisting options, and sometimes making decisions before they ever visit a vendor website or speak to a sales rep. Fresha had known this was happening. Elliott Braund, VP of Revenue Operations, had been watching the shift and trying to respond to it. His job is to build the channels through which Fresha acquires its partners at global scale. When AI-first research started changing how those partners shortlist platforms, it became his problem to solve. "It's not an opportunity anymore," Elliott says. "You will get left behind if you're not investing in AI." __Manual Work, Invisible Results__ The problem was not awareness. The problem was infrastructure. For roughly two years, Fresha had been investing in answer engine optimization without the tools to do it at scale. Elliott's team was manually querying ChatGPT with prompts like "best beauty and wellness booking system," screenshotting the results, and trying to piece together a picture of where Fresha appeared across different models. There was no way to aggregate that view, measure movement over time, or understand which sources the answer engines were pulling from to form their recommendations. The team could sense they were winning in some places and losing in others, but they could not prove it, prioritize it, or act on it systematically. Without a connected system, every insight disappeared as soon as the screenshot was taken. AEO was a practice they believed in but could not operationalize. #### The Solution __Seeing the Full Picture, for the First Time__ When salon owners and spa managers ask an answer engine which booking platform to trust with their livelihood, Fresha now knows exactly what they find. That certainty did not exist before HubSpot AEO. With prompt tracking and an AI Visibility Score across ChatGPT, Gemini, Perplexity, and Google AI Overviews, Fresha replaced a fragmented, screenshot-based process with a single connected dashboard. Elliott's team could now track visibility across every answer engine that mattered, see how they ranked against named competitors on specific prompts, and measure movement over time. The guesswork was gone. In its place was a live, structured picture of exactly how Fresha showed up when it mattered most. __From Monitoring to Action__ Knowing their AI Visibility Score was only the beginning. The second shift came through citation analysis, and it changed how Fresha thought about content investment entirely. Citation analysis showed the team which sources the answer engines were pulling from when they formed recommendations in the beauty and wellness booking category. What the data revealed surprised them: third-party industry publications were being cited far more frequently than Fresha's own pages. On-site SEO alone was not going to move the needle. To earn more citations, Fresha needed to earn more coverage. That insight triggered a two-pronged strategy. On their own site, they built content specifically designed for AI consumption: clearer structure, stronger factual framing, and dedicated feature landing pages including a Payments page and a Scheduling page that directly answered the questions answer engines were tracking. In parallel, they invested in third-party coverage using a simple rule: any publisher that appeared repeatedly in their citation data went to the top of their partnership list. They leaned into customer success stories and case studies as well, recognizing that AI engines consistently surface businesses backed by credible third-party validation. __A Weekly Rhythm That Runs Like a Channel__ Prompt-level visibility and competitive benchmarking gave Fresha's team a third capability: the ability to run AEO like a managed acquisition channel rather than a monitoring exercise. The operating rhythm Elliott built is deliberate. Every week, the team reviews the AEO dashboard to identify prompts where visibility has dropped or where a competitor is consistently being recommended over Fresha. They examine citation analysis for that prompt cluster to determine whether the gap is an owned-content problem, a third-party coverage problem, or both. From there, the content or partnerships team receives a prioritized brief covering the prompt, the competitive gap, and the recommended asset type. They publish, wait for the answer engines to re-index, and then track visibility movement on the original prompt cluster inside HubSpot AEO. The result is a channel with a defined input, a measurable output, and clear accountability across teams.  #### __The Transformation__ __From Invisible to Undeniable__ When salon owners and spa managers now query an answer engine about booking platforms, what they find is Fresha: described confidently, accurately, and ahead of every competitor. That is not an accident. It is the product of a structured practice built on real data. Fresha holds an AI Visibility Score of 68.3%, the highest in their competitive set, and ranks first across all 8 AI platforms the team tracks. On Google Gemini, their visibility score reaches 87.9%. On Google AI Overviews, it is 72.5%. On the high-intent commercial prompts that drive the most qualified prospective partners, "online salon booking software" scores 85.1% and "book beauty treatments near me" reaches 81.7%. These are not soft brand metrics. They are rankings on the exact prompts a salon owner types before deciding which platform to run their business on. __Warmer Leads, Faster Conversations__ The commercial impact extends downstream into the sales process itself. Prospects who have already heard Fresha recommended by an answer engine arrive differently. They come pre-qualified and pre-convinced. The trust that a human sales conversation would ordinarily have to build over multiple touchpoints is already present before the first call. Conversations move faster. Deals close faster. AEO has stopped being a marketing experiment and become a pipeline metric with commercial accountability — one measured not just by visibility scores but by the warmth and conversion rates of the leads that flow from them. __Owning the Narrative__ The third shift is one Elliott describes as brand control. Before HubSpot AEO, Fresha had no structured way to know how answer engines were describing them, or whether those descriptions were accurate, compelling, or consistent. Now, the brand narrative that AI tools return about Fresha reflects the story Fresha wants told: the world's leading booking platform for beauty and wellness, trusted by over 120,000 businesses in 120 countries, and built for the professionals who run the industry. That consistency compounds. Every time an answer engine recommends Fresha accurately and favorably, it reinforces a prospect's confidence before they ever reach the sales team. The visibility Fresha has built becomes a self-reinforcing advantage. Table of Contents Table of Contents - [The Background](https://www.hubspot.com#the-background) - [The Challenge](https://www.hubspot.com#the-challenge) - [The Solution](https://www.hubspot.com#the-solution) - [The Transformation](https://www.hubspot.com#the-transformation)  > Using HubSpot AEO, Fresha went from manually screenshotting ChatGPT results to holding a 68.3% AI Visibility Score and ranking first across every answer engine in our category. AI is now a channel we own. Elliott Braund VP Revenue Operations [Fresha](https://www.fresha.com/) [](https://www.fresha.com/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings) -  ### Swapfiets Enhances Global Mobility and Customer Care, Shortening Response Time Significantly with Service Hub - Consumer Services - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/swapfiets) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### npower Business Solutions saves £50,000 per year with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/npower-business-solutions) -  ### The Royal Mint increases NPS by 10 points with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-royal-mint) -  ### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/allica-bank) -  ### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/trussle) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings) -  ### Swapfiets Enhances Global Mobility and Customer Care, Shortening Response Time Significantly with Service Hub - Consumer Services - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/swapfiets) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### npower Business Solutions saves £50,000 per year with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/npower-business-solutions) -  ### The Royal Mint increases NPS by 10 points with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-royal-mint) -  ### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/allica-bank) -  ### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/trussle) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings) -  ### Swapfiets Enhances Global Mobility and Customer Care, Shortening Response Time Significantly with Service Hub - Consumer Services - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/swapfiets) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) -  ### npower Business Solutions saves £50,000 per year with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/npower-business-solutions) -  ### The Royal Mint increases NPS by 10 points with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-royal-mint) -  ### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/allica-bank) -  ### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/trussle) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) AI Content Writer - [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) AI Website Generator - [Email Marketing Software](https://www.hubspot.com/products/marketing/email) Email Marketing Software - [Lead Management Software](https://www.hubspot.com/products/crm/lead-management) Lead Management Software - [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent) AI Prospecting Agent - [Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder) Free Website Builder - [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages) Landing Pages - [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms) Free Online Form Builder - [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder) Free Chatbot Builder - [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat) Free Live Chat Software - [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics) Marketing Analytics - [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages) Free Landing Page Builder - [Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting) Free Web Hosting ## Free Tools - [See All Free Business Tools](https://www.hubspot.com/free-business-tools) See All Free Business Tools - [AI Search Grader](https://www.hubspot.com/ai-search-grader) AI Search Grader - [AI Search Sensor](https://www.hubspot.com/aeo-sensor) AI Search Sensor - [Make My Persona](https://www.hubspot.com/make-my-persona) Make My Persona - [Email Signature Generator](https://www.hubspot.com/email-signature-generator) Email Signature Generator - [Free Business Templates](https://www.hubspot.com/resources/templates) Free Business Templates - [Software Comparisons Library](https://www.hubspot.com/comparisons) Software Comparisons Library - [Website Templates](https://ecosystem.hubspot.com/marketplace/website) Website Templates ## Company - [About Us](https://www.hubspot.com/our-story) About Us - [Careers](https://www.hubspot.com/careers) Careers - [Management Team](https://www.hubspot.com/company/management) Management Team - [Board of Directors](https://www.hubspot.com/company/board-of-directors) Board of Directors - [Investor Relations](https://ir.hubspot.com/) Investor Relations - [Blog](https://blog.hubspot.com/) Blog - [Sustainability](https://www.hubspot.com/sustainability) Sustainability - [Contact Us](https://www.hubspot.com/company/contact) Contact Us ## Customers - [Customer Support](https://help.hubspot.com/) Customer Support - [Join a Local User Group](https://www.hubspot.com/hubspot-user-groups) Join a Local User Group ## Partners - [All Partner Programs](https://www.hubspot.com/partners) All Partner Programs - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) Solutions Partner Program - [Technology Partner Program](https://www.hubspot.com/partners/app) Technology Partner Program - [HubSpot for Startups](https://www.hubspot.com/startups/partners) HubSpot for Startups - [Affiliate Program](https://www.hubspot.com/partners/affiliates) Affiliate Program - [Facebook](https://www.facebook.com/hubspot) - [Instagram](https://www.instagram.com/hubspot/) - [Youtube](https://youtube.com/user/HubSpot) - [Twitter](https://x.com/HubSpot) - [Linkedin](https://www.linkedin.com/company/hubspot) - [Reddit](https://www.reddit.com/r/hubspot) - [Tiktok](https://www.tiktok.com/@hubspot) [](https://apps.apple.com/us/app/hubspot/id1107711722) [](https://play.google.com/store/apps/details) [](https://www.hubspot.com/) Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center) - [Privacy Policy](https://legal.hubspot.com/privacy-policy) - [Security](https://legal.hubspot.com/security) - [Website Accessibility](https://legal.hubspot.com/website-accessibility) - [Manage Cookies](https://www.hubspot.com)