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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?version=published) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?version=published) - [Pricing](https://www.hubspot.com/pricing/marketing?version=published) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published) - [What's New in HubSpot](https://www.hubspot.com/new?version=published) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published) - [Sustainability](https://www.hubspot.com/sustainability?version=published) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published) - [Technology Partner Program](https://www.hubspot.com/partners/app?version=published) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?version=published) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?version=published) - [Startup Partner Program](https://www.hubspot.com/startups/partners?version=published) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?version=published) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?version=published) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?version=published) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?version=published) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?version=published) - [Migration](https://www.hubspot.com/services/professional/migrations?version=published) - [Premium Support](https://www.hubspot.com/services/premium-support?version=published) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?version=published) - [__Overview of all products__](https://www.hubspot.com/products/get-started?version=published) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?version=published) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?version=published) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?version=published) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?version=published) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?version=published) - 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[Automate marketing](https://www.hubspot.com/use-case/automate-marketing?version=published) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?version=published) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?version=published) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?version=published) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?version=published) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?version=published) - [Manage content](https://www.hubspot.com/use-case/manage-content?version=published) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?version=published) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?version=published) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?version=published) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?version=published) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?version=published) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?version=published) - [Pricing](https://www.hubspot.com/pricing/marketing?version=published) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published) - [What's New in HubSpot](https://www.hubspot.com/new?version=published) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published) - [Sustainability](https://www.hubspot.com/sustainability?version=published) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published) - [Technology Partner Program](https://www.hubspot.com/partners/app?version=published) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?version=published) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?version=published) - [Startup Partner Program](https://www.hubspot.com/startups/partners?version=published) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?version=published) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?version=published) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?version=published) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?version=published) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?version=published) - [Migration](https://www.hubspot.com/services/professional/migrations?version=published) - [Premium Support](https://www.hubspot.com/services/premium-support?version=published) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published) - About About - [About Us](https://www.hubspot.com/our-story?version=published) - [Careers](https://www.hubspot.com/careers?version=published) - [Contact Us](https://www.hubspot.com/company/contact?version=published) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?version=published) [Start free or get a demo](https://www.hubspot.com/products/get-started?version=published) [Log in](https://app.hubspot.com/login?version=published) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?version=published) - [Case Studies Overview](https://www.hubspot.com/case-studies?version=published) - [Directory](https://www.hubspot.com/case-studies/directory?version=published) - GlobalWebIndex  # GlobalWebIndex Triples Leads with HubSpot Software & Technology 200-1,000 employees  - 3x Increase in Leads - 300% Increase in Organic Traffic - 2X Increase in Referral Traffic Use Cases - Increase Traffic - Increase Leads - Inbound Marketing Products - [Marketing Hub](https://www.hubspot.com/products/marketing?version=published) ### Story Overview GlobalWebIndex turned to HubSpot to support its lead generation and maturation efforts at scale. Since then, GlobalWebIndex has tripled the number of its leads, as well as the traffic to its website. ### About Company GlobalWebIndex maintains a vast catalog of exclusive data on the digital consumer. The company provides detailed profiles of internet users in 34 countries, who represent over 90% of the internet audience on all connected platforms. ### Powerful Content Provider Seeks Perfect Inbound Marketing Partner Founded in 2009, [GlobalWebIndex](http://www.globalwebindex.net/?version=published) quickly established itself as a unique source for digital consumer insight and strategy. Its trends department was producing a wealth of content that was a perfect fit for inbound marketing. However, before it partnered with HubSpot in 2013, that content wasn’t being exploited to the full. GlobalWebIndex Product and Marketing Director, Ali Little, says that at that time, the company’s marketing policy was “more scrappy." He elaborates, “We talk a lot about ‘hustle’ internally and trying to go out there and make things happen. We had an in-house social media manager who posted to Twitter and Google+ and a PR person who would meet the industry press but not much beyond that. As regards lead generation, there wasn’t a structured approach to it; there wasn’t a strategy; we weren’t doing anything meaningful in that area.” The company was using tools including MailChimp, Hootsuite and WordPress for its marketing activities, but these different packages weren’t supplying the levels of automation and personalisation that it needed. It was too difficult to score leads and to get a handle on the ‘lifecycle stage’ of a potential customer without [closed-loop analytics](https://blog.hubspot.com/marketing/definition-closed-loop-analytics-under-100-words-sr?version=published). Ali decided that GlobalWebIndex needed a software solution that would allow it to generate and nurture leads in a much more strategic and structured way. The content that it was producing – its reports, white papers and infographics – was exceptional, and he wanted to leverage its potential. He explains, “No-one else had this content, this data, this quality. I knew that if we engaged the right software, we could compellingly do inbound marketing." He evaluated other products, including Marketo, before he decided on the [HubSpot Marketing Platform.](https://www.hubspot.com/products?version=published) Ali was impressed with the sales process and development potential of HubSpot. He says, “The HubSpot software seemed much easier to use, and I felt confident that its feature roadmap would be more exciting. The sales process was also a big plus, much better than any other B2B service I’ve bought.” ### A Platform for Success GlobalWebIndex began implementing the HubSpot Marketing Platform in September 2013. It used the [HubSpot Blogging App](https://www.hubspot.com/products/blog?version=published), with its built-in SEO and social tools, to first of all drive visitors to the GlobalWebIndex website. It also began to gate its valuable content behind [Landing Pages](https://www.hubspot.com/products/landing-pages?version=published) to convert these visitors into leads. Landing Pages, says Ali, make lead generation simple and glue everything else in its inbound marketing strategy together. GlobalWebIndex uses them in conjunction with Smart Content and [Smart CTAs](https://blog.hubspot.com/customers/smart-ctas-personalization?version=published) to personalise its site for each individual user. This allows the company to progressively create a profile on a prospect over time, without being intrusive. Using the HubSpot Marketing Platform, GlobalWebIndex built up an impressive leads database of 48,000 contacts, which it segments and scores using [HubSpot Contacts](https://www.hubspot.com/products/lead-management?version=published). These leads are then nurtured to sales-readiness through the [HubSpot Email App](https://www.hubspot.com/products/email?version=published). As GlobalWebIndex is on the HubSpot Enterprise plan, it can also use [A/B testing](https://knowledge.hubspot.com/email-user-guide/how-to-utilize-a/b-testing-in-email?version=published) to make sure that it is sending the most effective communications possible. Ali admits that, initially, inbound marketing was the purview of just a few people in the organisation. However, other departments soon began to appreciate the results that the HubSpot Marketing Platform generated. He recalls, “I definitely noticed a sea change in attitude. Others started wanting to know what we were doing in this area. For sales, for example, our approach generates quality leads at scale which makes life significantly easier for them. So it matters."  ### Increased Collaboration and Amazing Results Today, collaboration between the marketing and sales departments is at an all-time high. The HubSpot Marketing Platform has [native integration with Salesforce](https://www.hubspot.com/products/salesforce?version=published), so every interaction that a salesperson has with a lead is informed by HubSpot Lead Intelligence. This means that they can make more relevant, informed calls that are more likely to be successful. GlobalWebIndex’s inbound marketing is now much more closed loop. Ali says, “Our email, social media, landing pages and site pages are all driven through the HubSpot software. It just makes the analytics so much easier and you can see the effect of what you are doing at every stage.” The results that the company has achieved are certainly impressive. It has tripled its number of leads since partnering with HubSpot and its visibility in the marketplace has increased dramatically. It has passed 3.5 million views on Google+ and tripled its website traffic in the past year. Its referrals traffic has more than doubled; it has shot up the Google rankings and seen an amazing 300% increase in its organic traffic (SEO). GlobalWebIndex’s goal is to become the number one provider of digital consumer insight into the global marketing industry. This involves competing against companies that are generating billions in revenue, so naturally, it has set itself ambitious targets for growth. As it expands, the lead generation and lead nurturing capabilities of the HubSpot software will be key and the company also plans to increase its use of features such as A/B testing and Smart CTAs. “I stuck my neck out to a certain degree when I said that we should invest in the HubSpot software. We are a growing business and money matters,” says Ali. Today, he is happy to report that his decision paid off. By partnering with HubSpot, GlobalWebIndex has met all its targets on lead generation and nurturing without significantly expanding its marketing department. The company is now making the most of its unique content, driving traffic to its website and gaining attention for its data through initiatives such as its [Chart of the Day](http://www.globalwebindex.net/chart-of-the-day?version=published) daily email. Ali concludes, "We’re really happy and as we grow, I know that we will be using the HubSpot software even more. Quite simply, it’s a process that works.”     Table of Contents Table of Contents - [Powerful Content Provider Seeks Perfect Inbound Marketing Partner](https://www.hubspot.com#powerful-content-provider-seeks-perfect-inbound-marketing-partner) - [A Platform for Success](https://www.hubspot.com#a-platform-for-success) - [Increased Collaboration and Amazing Results](https://www.hubspot.com#increased-collaboration-and-amazing-results) Previous Next - > No one had this content, this data, this quality. I knew that if we could rely on the right software, we could do inbound marketing in a really powerful way ALI LITTLE Product and Marketing Director GlobalWebIndex - > I'm not the type of buyer who decides on a product without doing some research. The HubSpot software looked a lot easier to use and I was sure it would have a lot more functionality. ALI LITTLE Product and Marketing Director GlobalWebIndex - > We now manage all of our emails, social media, landing pages, and website pages with HubSpot software. Analytics are much simpler and we can see the effects of our actions at every step. ALI LITTLE Product and Marketing Director GlobalWebIndex  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?version=published) ##### Related Case Studies -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo?version=published) -  ### Lucanet Centralizes Its Global Marketing Automation Strategy with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lucanet?version=published) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt?version=published) -  ### Scrums.com Accelerates Customer Development and Closes Deals 50% Faster with Sales Workspace - Software & Technology - 200-1,000 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/scrums.com?version=published) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife?version=published) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with HubSpot's AI - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1?version=published) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel?version=published) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings?version=published) -  ### Telavox grows New Direct Sales by 150% with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/telavox?version=published) -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly?version=published) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo?version=published) -  ### Lucanet Centralizes Its Global Marketing Automation Strategy with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lucanet?version=published) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt?version=published) -  ### Scrums.com Accelerates Customer Development and Closes Deals 50% Faster with Sales Workspace - Software & Technology - 200-1,000 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/scrums.com?version=published) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife?version=published) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with HubSpot's AI - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1?version=published) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel?version=published) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings?version=published) -  ### Telavox grows New Direct Sales by 150% with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/telavox?version=published) -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly?version=published) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo?version=published) -  ### Lucanet Centralizes Its Global Marketing Automation Strategy with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lucanet?version=published) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt?version=published) -  ### Scrums.com Accelerates Customer Development and Closes Deals 50% Faster with Sales Workspace - Software & Technology - 200-1,000 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/scrums.com?version=published) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife?version=published) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with HubSpot's AI - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1?version=published) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel?version=published) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings?version=published) -  ### Telavox grows New Direct Sales by 150% with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/telavox?version=published) -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly?version=published) [See all case studies](https://www.hubspot.com/case-studies/directory?version=published) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products?version=published) All Products and Features - 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