Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?pp=env) - Close Search - [Log in](https://app.hubspot.com/login?pp=env) - About About - [About Us](https://www.hubspot.com/our-story?pp=env) - [Careers](https://www.hubspot.com/careers?pp=env) - [Contact Us](https://www.hubspot.com/company/contact?pp=env) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?pp=env) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?pp=env) [Overview of all products](https://www.hubspot.com/products/get-started?pp=env) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?pp=env) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?pp=env) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?pp=env) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?pp=env) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?pp=env) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?pp=env) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?pp=env) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?pp=env) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?pp=env) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?pp=env) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?pp=env) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?pp=env) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?pp=env) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?pp=env) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?pp=env) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?pp=env) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?pp=env) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?pp=env) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?pp=env) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?pp=env) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?pp=env) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?pp=env) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?pp=env) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?pp=env) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?pp=env) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?pp=env) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?pp=env) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?pp=env) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?pp=env) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?pp=env) - [Pricing](https://www.hubspot.com/pricing/marketing?pp=env) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?pp=env) - [What's New in HubSpot](https://www.hubspot.com/new?pp=env) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?pp=env) - [Sustainability](https://www.hubspot.com/sustainability?pp=env) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?pp=env) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?pp=env) - [Technology Partner Program](https://www.hubspot.com/partners/app?pp=env) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?pp=env) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?pp=env) - [Startup Partner Program](https://www.hubspot.com/startups/partners?pp=env) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?pp=env) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?pp=env) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?pp=env) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?pp=env) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?pp=env) - [Migration](https://www.hubspot.com/services/professional/migrations?pp=env) - [Premium Support](https://www.hubspot.com/services/premium-support?pp=env) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?pp=env) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?pp=env) - [__Overview of all products__](https://www.hubspot.com/products/get-started?pp=env) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?pp=env) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?pp=env) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?pp=env) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?pp=env) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?pp=env) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?pp=env) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?pp=env) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?pp=env) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?pp=env) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?pp=env) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?pp=env) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?pp=env) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?pp=env) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?pp=env) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?pp=env) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?pp=env) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?pp=env) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?pp=env) - [Manage content](https://www.hubspot.com/use-case/manage-content?pp=env) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?pp=env) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?pp=env) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?pp=env) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?pp=env) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?pp=env) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?pp=env) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?pp=env) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?pp=env) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?pp=env) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?pp=env) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?pp=env) - [Pricing](https://www.hubspot.com/pricing/marketing?pp=env) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?pp=env) - [What's New in HubSpot](https://www.hubspot.com/new?pp=env) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?pp=env) - [Sustainability](https://www.hubspot.com/sustainability?pp=env) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?pp=env) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?pp=env) - [Technology Partner Program](https://www.hubspot.com/partners/app?pp=env) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?pp=env) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?pp=env) - [Startup Partner Program](https://www.hubspot.com/startups/partners?pp=env) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?pp=env) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?pp=env) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?pp=env) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?pp=env) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?pp=env) - [Migration](https://www.hubspot.com/services/professional/migrations?pp=env) - [Premium Support](https://www.hubspot.com/services/premium-support?pp=env) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?pp=env) - About About - [About Us](https://www.hubspot.com/our-story?pp=env) - [Careers](https://www.hubspot.com/careers?pp=env) - [Contact Us](https://www.hubspot.com/company/contact?pp=env) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?pp=env) [Start free or get a demo](https://www.hubspot.com/products/get-started?pp=env) [Log in](https://app.hubspot.com/login?pp=env) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?pp=env) - [Case Studies Overview](https://www.hubspot.com/case-studies?pp=env) - [Directory](https://www.hubspot.com/case-studies/directory?pp=env) - Greenly  # How Greenly Quadrupled its ARR with HubSpot Energy & Utilities 25-200 employees  - 4X more ARR - 423% growth in 2022 - 5X more Marketing Qualified Leads (MQL) in one year Use Cases - Boost Sales - Increase Leads - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing?pp=env) - [Sales Hub](https://www.hubspot.com/products/sales?pp=env) ### Story Overview [Greenly](https://greenly.earth/en-us?home2%2F=&pp=env) is a company committed to the fight against global warming on a large scale. Worldwide leader in digital carbon accounting, its mission is to help companies of all sizes access new technologies to better manage their carbon footprint and significantly reduce their CO2 emissions. To improve visibility, control, and collaboration between its various teams, as well as to expand its scope, Greenly called on the services of HubSpot. The company decided to combine Marketing Hub and Sales Hub, which helped quadruple the Annual Recurring Revenue (ARR) and increase the number of Marketing Qualified Leads (MQL) fivefold. ### About Company Greenly is the global leader in digital carbon accounting. By targeting VSBs, SMEs and mid-market companies, Greenly wants to show that every organization can make a commitment at minimal cost, regardless of size and resources. By quickly producing a carbon footprint, Greenly focuses on the engagement of staff and suppliers, and on completing internal actions.     ## Why Greenly chose HubSpot [Greenly’s](https://greenly.earth/en-us?home2=&pp=env) mission is to make carbon accounting accessible to VSBs, SMEs and mid-market companies so that they can easily manage their CO2 emissions and effectively fight global warming. To achieve this, the company provides the very best technology combined with excellent support, acting as an interface with data collected and analyzed automatically, such as accounts, digital services invoices, and expenses. Greenly aims to reach two main goals: to become a major player in terms of global impact and to prevent the emission of one billion tons of CO2. To do this, Greenly's teams immediately turned to HubSpot. The software helped Greenly create a seamless and accurate environment, useful for tracking the performance of the company’s various services. Choosing HubSpot's platform was a logical step, since Greenly began as a startup benefitting from the support of ESSEC Ventures. As a result of this, the company could take advantage of the HubSpot for Startups program, which aims to support the development of new projects. The company started out with HubSpot's free CRM. This contributed to developing the commercial impact of Greenly and precisely defining its target market. Later, the teams invested in a paid subscription to access the features of Marketing Hub Enterprise and Sales Hub Enterprise. By using those two Hubs, Greenly wanted to manage its growth and an extremely high rate of incoming requests. The pace was increasing from one week to the next, both in France and internationally. This meant that it was crucial for the teams to be able to automate certain tasks so they could concentrate on those with higher priority. It also became important to improve collaboration between teams, by providing them with a platform capable of centralizing information. ## Greenly's winning strategy for sales and marketing The implementation of HubSpot's solution at Greenly began with the launch of the company in November 2020. The teams started on HubSpot's free CRM and, seeing the solution’s potential, the company decided to invest in Marketing Hub Enterprise and Sales Hub Enterprise to help with a rapidly expanding business. The main objective was to redefine internal organization so that clear information could circulate across departments and facilitate collaboration between members of staff. Thanks to the [Marketing Hub](https://www.hubspot.com/products/marketing?pp=env), Greenly developed an [inbound marketing](https://www.hubspot.com/inbound-marketing?pp=env) strategy using Facebook and Google ads. The ads lead to HubSpot [landing pages](https://www.hubspot.com/products/marketing/landing-pages?pp=env) and [forms](https://www.hubspot.com/products/marketing/forms?pp=env) which help identify qualified leads. As a result, Greenly saw its customer base increase significantly. This tool is also useful for monitoring [the impact of campaigns](https://www.hubspot.com/products/marketing/analytics?pp=env) on the pipeline and monthly recurring revenue (MRR) and, if necessary, quickly optimizing conversion. Finally, the company added a [blog](https://www.hubspot.com/products/cms/free-blog-maker?pp=env) to its website. With more than 700 posts on green topics and environmental impact, the company benefits from significant visibility, especially on the European market. The content includes downloadable resources such as guides for developing a corporate social responsibility (CSR) strategy. These leads go through nurturing campaigns with the use of [email sequences](https://www.hubspot.com/products/marketing/marketing-automation?pp=env) sent from the HubSpot platform, before being transferred to the Sales team. The [Sales Hub](https://www.hubspot.com/products/sales?pp=env) allowed sales and marketing teams to align by adopting a common strategy. Thanks to content production, the company positioned itself as an expert in the areas of carbon accounting and CSR and saw its number of MQLs increase fivefold between 2021 and 2022. Better communication between employees generated a significant rise in turnover.   ## Exponential growth sustained by high customer satisfaction The implementation of HubSpot's solution strongly contributed to Greenly’s rapid development. In addition to the significant rise in number of prospects and leads, turnover also increased strongly. In just two years, the company gained more than 1,000 customers and saw its ARR increase fourfold between 2021 and 2022. The teams also benefit from more centralized information, optimal KPI tracking, and easier communication between departments. As a result, staff save time on many tasks and have access to reliable data updated in real time. In the near future, Greenly would like to develop its international presence. The aim is to target larger companies while retaining the emphasis on customer satisfaction. The latter has greatly contributed to word-of-mouth and enabled such a fast-growing environment. Greenly teams are genuinely satisfied with HubSpot services. They particularly liked the onboarding process and how easy it was to get to grips with the software. Being able to integrate the other tools they use was also a distinct advantage of their long-term collaboration with HubSpot. Table of Contents Table of Contents - [Why Greenly chose HubSpot](https://www.hubspot.com#why-greenly-chose-hubspot) - [Greenly's winning strategy for sales and marketing](https://www.hubspot.com#greenlys-winning-strategy-for-sales-and-marketing) - [Exponential growth sustained by high customer satisfaction](https://www.hubspot.com#exponential-growth-sustained-by-high-customer-satisfaction) Previous Next -  > Today, Greenly’s customers enjoy a seamless experience and their satisfaction leads them to recommend the company, which boosts sales. The plan is to build on that momentum and target larger-sized companies. The HubSpot platform, designed for growth, has a key role in how our company operates, and we recommend it wholeheartedly. Arnaud Delubac Co-founder and CMO [Greenly](https://greenly.earth/en-us?pp=env) [](https://greenly.earth/en-us?pp=env) -  > Ultimately, Greenly’s employees couldn’t be happier with the services offered by HubSpot and intend to continue their development thanks to this collaboration. They especially appreciated the onboarding process, and the ability to create individual and team monitoring dashboards. The fact that HubSpot can seamlessly integrate with other tools used by Greenly had a major impact on the adoption of the solution by all members of the marketing and sales teams. Arnaud Delubac Co-founder and CMO [Greenly](https://greenly.earth/en-us?pp=env) [](https://greenly.earth/en-us?pp=env)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?pp=env) ##### Related Case Studies -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?pp=env) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?pp=env) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?pp=env) -  ### How EnergySage Became a Faster, More Trusted Partner to Every Homeowner Going Solar with HubSpot Agent CLI - Energy & Utilities - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/how-energysage-became-a-faster-more-trusted-partner-to-every-homeowner-going-solar-with-hubspot-agent-cli-cutting-weeks-of-work-to-a-single-day?pp=env) - 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25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?pp=env) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?pp=env) -  ### How EnergySage Became a Faster, More Trusted Partner to Every Homeowner Going Solar with HubSpot Agent CLI - Energy & Utilities - 25-200 employees * * * [Read more](https://www.hubspot.com/case-studies/how-energysage-became-a-faster-more-trusted-partner-to-every-homeowner-going-solar-with-hubspot-agent-cli-cutting-weeks-of-work-to-a-single-day?pp=env) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?pp=env) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 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