Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?external_link=true) - Close Search - [Log in](https://app.hubspot.com/login?external_link=true) - About About - [About Us](https://www.hubspot.com/our-story?external_link=true) - [Careers](https://www.hubspot.com/careers?external_link=true) - [Contact Us](https://www.hubspot.com/company/contact?external_link=true) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?external_link=true) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?external_link=true) [Overview of all products](https://www.hubspot.com/products/get-started?external_link=true) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?external_link=true) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?external_link=true) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?external_link=true) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?external_link=true) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?external_link=true) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?external_link=true) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?external_link=true) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?external_link=true) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?external_link=true) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?external_link=true) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?external_link=true) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?external_link=true) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?external_link=true) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?external_link=true) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?external_link=true) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?external_link=true) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?external_link=true) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?external_link=true) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?external_link=true) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?external_link=true) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?external_link=true) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?external_link=true) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?external_link=true) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?external_link=true) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?external_link=true) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?external_link=true) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?external_link=true) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?external_link=true) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?external_link=true) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?external_link=true) - [Pricing](https://www.hubspot.com/pricing/marketing?external_link=true) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?external_link=true) - [What's New in HubSpot](https://www.hubspot.com/new?external_link=true) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?external_link=true) - [Sustainability](https://www.hubspot.com/sustainability?external_link=true) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?external_link=true) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?external_link=true) - [Technology Partner Program](https://www.hubspot.com/partners/app?external_link=true) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?external_link=true) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?external_link=true) - [Startup Partner Program](https://www.hubspot.com/startups/partners?external_link=true) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?external_link=true) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?external_link=true) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?external_link=true) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?external_link=true) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?external_link=true) - [Migration](https://www.hubspot.com/services/professional/migrations?external_link=true) - [Premium Support](https://www.hubspot.com/services/premium-support?external_link=true) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?external_link=true) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?external_link=true) - [__Overview of all products__](https://www.hubspot.com/products/get-started?external_link=true) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?external_link=true) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?external_link=true) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?external_link=true) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?external_link=true) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?external_link=true) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?external_link=true) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?external_link=true) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?external_link=true) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?external_link=true) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?external_link=true) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?external_link=true) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?external_link=true) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?external_link=true) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?external_link=true) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?external_link=true) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?external_link=true) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?external_link=true) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?external_link=true) - [Manage content](https://www.hubspot.com/use-case/manage-content?external_link=true) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?external_link=true) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?external_link=true) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?external_link=true) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?external_link=true) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?external_link=true) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?external_link=true) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?external_link=true) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?external_link=true) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?external_link=true) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?external_link=true) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?external_link=true) - [Pricing](https://www.hubspot.com/pricing/marketing?external_link=true) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?external_link=true) - [What's New in HubSpot](https://www.hubspot.com/new?external_link=true) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?external_link=true) - [Sustainability](https://www.hubspot.com/sustainability?external_link=true) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?external_link=true) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?external_link=true) - [Technology Partner Program](https://www.hubspot.com/partners/app?external_link=true) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?external_link=true) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?external_link=true) - [Startup Partner Program](https://www.hubspot.com/startups/partners?external_link=true) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?external_link=true) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?external_link=true) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?external_link=true) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?external_link=true) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?external_link=true) - [Migration](https://www.hubspot.com/services/professional/migrations?external_link=true) - [Premium Support](https://www.hubspot.com/services/premium-support?external_link=true) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?external_link=true) - About About - [About Us](https://www.hubspot.com/our-story?external_link=true) - [Careers](https://www.hubspot.com/careers?external_link=true) - [Contact Us](https://www.hubspot.com/company/contact?external_link=true) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?external_link=true) [Start free or get a demo](https://www.hubspot.com/products/get-started?external_link=true) [Log in](https://app.hubspot.com/login?external_link=true) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?external_link=true) - [Case Studies Overview](https://www.hubspot.com/case-studies?external_link=true) - [Directory](https://www.hubspot.com/case-studies/directory?external_link=true) - HR Cloud  # HR Cloud achieves 51% increase in conversion rate with automation through HubSpot Human Resources 25-200 employees  - 51% Increase in Conversions Use Cases - Sales and Marketing Alignment - Increase Conversion Rates Products - [](https://www.hubspot.com/products/crm/enterprise?external_link=true) - [Marketing Hub](https://www.hubspot.com/products/marketing?external_link=true) - [Sales Hub](https://www.hubspot.com/products/sales?external_link=true) - [Free Tools](https://www.hubspot.com/products/crm?external_link=true) ### Story Overview HR Cloud is a human resources software company that was relying on multiple distinct tools for their marketing and sales activities. The team was having difficulties aligning both initiatives within the disparate systems. HR Cloud found HubSpot to be the right solution to help them develop a central place to connect all marketing and sales efforts. ### About Company HR Cloud is a leading developer of HR software & HRMS solutions for small and medium size businesses that have high turnover. HR Cloud's Onboard is market leader for effective new hire onboarding and Workmates enables employee engagement simply and easily. ### Sales and Marketing Weren’t Speaking the Same Language [HR Cloud](https://www.hrcloud.com/?external_link=true) is a human resources software company that was using HubSpot as a marketing tool, and Salesforce for a sales tool. Ryan Ginsberg, Manager of Customer Support and Implementations, and his team were having a difficult time deriving insights that could inform the company’s sales and marketing strategy while using multiple disparate systems. The bottom line, their sales and marketing teams had fallen out of alignment. In addition, there was also a lack of visibility into their contact's website engagement. As a result, HR Cloud struggled to keep up with manually handling inbound leads, follow-ups, demos, contract negotiations, and other integral sales activities. Ultimately, this meant new potential customers were falling through the cracks. ### HubSpot Makes a World of Difference as an All-in-One Solution In terms of key criteria to switch to HubSpot, HR Cloud said, “it needed to be more affordable than Salesforce, it needed to offer the same functionality, and it needed to support our plans of developing an automated marketing machine. So far we have been tremendously successful with our move and wouldn't go back.” After migrating both [marketing](https://www.hubspot.com/products/marketing?external_link=true) and [sales](https://www.hubspot.com/products/sales?external_link=true) to run on HubSpot, HR Cloud, “felt like it was unlike anything the company has used before as it has allowed our sales team to become more productive with their time.” They are now able to optimize their campaigns and easily track their performance along with effectively managing their leads. Using HubSpot for both Marketing and Sales automation has helped HR Cloud increase their conversions to 51%. “We use automation from HubSpot to handle follow-up emails and tracking. If the lead clicks in an email triggered a task to call or send an email to the lead an ensure they book a demo. We get value every day from having a central place for all Website, Marketing, and Content. We have emails sent tracking total contacts created by day, and workflows help optimize our processes. For example, when a deal goes to closed-won, we create a ticket to send email notifications and tasks to accounting and our implementation team. Everything has been set up to support our growing business. HubSpot is the first thing I log into every morning to review deals, implementations, leads, and everything else for that matter. It's amazing!” HR Cloud is now in the process of switching from Zendesk to HubSpot’s Service Hub to integrate their entire platform. ### Ginsberg explains how HR Cloud has best benefited from using HubSpot in his own words Ryan considers himself a true HubSpot Advocate, and has become the go-to person for any related questions around the office. When he doesn't have the answer, the HubSpot support team is there to help. “I have never loved a product more than HubSpot. I can do anything I want, in one place, and it never fails. Everything about the product is easy to use, intuitive, fast, and effective. Our company has aspirations to be like HubSpot in the HR space, said Ryan." Table of Contents Table of Contents - [Sales and Marketing Weren’t Speaking the Same Language](https://www.hubspot.com#sales-and-marketing-werent-speaking-the-same-language) - [HubSpot Makes a World of Difference as an All-in-One Solution](https://www.hubspot.com#hubspot-makes-a-world-of-difference-as-an-all-in-one-solution) - [Ginsberg explains how HR Cloud has best benefited from using HubSpot in his own words](https://www.hubspot.com#ginsberg-explains-how-hr-cloud-has-best-benefited-from-using-hubspot-in-his-own-) Previous Next - > We use automation from HubSpot to handle follow-up emails and tracking. If the lead clicks in an email triggered a task to call or send an email to the lead an ensure they book a demo. We get value every day from having a central place for all Website, Marketing, and Content. We have emails sent tracking total contacts created by day, and workflows help optimize our processes. Ryan Ginsberg Manager of Customer Support and Implementations - > Everything has been set up to support our growing business. HubSpot is the first thing I log into every morning to review deals, implementations, leads, and everything else for that matter. It's amazing! Ryan Ginsberg Manager of Customer Support and Implementations - > I have never loved a product more than HubSpot. I can do anything I want, in one place, and it never fails. Everything about the product is easy to use, intuitive, fast, and effective. Our company has aspirations to be like HubSpot in the HR space Ryan Ginsberg Manager of Customer Support and Implementations  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?external_link=true) ##### Related Case Studies -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?external_link=true) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?external_link=true) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent?external_link=true) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie?external_link=true) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte?external_link=true) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors?external_link=true) -  ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - Human Resources - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?external_link=true) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub?external_link=true) - 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Human Resources - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?external_link=true) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub?external_link=true) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments?external_link=true) -  ### How the Nutritional Coaching Institute consolidated 4 tools into 1 with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/nutritional-coaching-institute-hubspot-payments?external_link=true) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - 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