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[Free HubSpot CRM](https://www.hubspot.com/products/crm?view=Schedule) [Overview of all products](https://www.hubspot.com/products/get-started?view=Schedule) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?view=Schedule) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?view=Schedule) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?view=Schedule) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?view=Schedule) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?view=Schedule) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?view=Schedule) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?view=Schedule) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?view=Schedule) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?view=Schedule) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?view=Schedule) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?view=Schedule) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?view=Schedule) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?view=Schedule) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?view=Schedule) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?view=Schedule) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?view=Schedule) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?view=Schedule) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?view=Schedule) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?view=Schedule) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?view=Schedule) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?view=Schedule) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?view=Schedule) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?view=Schedule) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?view=Schedule) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?view=Schedule) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?view=Schedule) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?view=Schedule) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?view=Schedule) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?view=Schedule) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?view=Schedule) - [Pricing](https://www.hubspot.com/pricing/marketing?view=Schedule) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?view=Schedule) - [What's New in HubSpot](https://www.hubspot.com/new?view=Schedule) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?view=Schedule) - [Sustainability](https://www.hubspot.com/sustainability?view=Schedule) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?view=Schedule) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?view=Schedule) - [Technology Partner Program](https://www.hubspot.com/partners/app?view=Schedule) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?view=Schedule) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?view=Schedule) - [Startup Partner Program](https://www.hubspot.com/startups/partners?view=Schedule) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?view=Schedule) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?view=Schedule) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?view=Schedule) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?view=Schedule) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?view=Schedule) - [Migration](https://www.hubspot.com/services/professional/migrations?view=Schedule) - [Premium Support](https://www.hubspot.com/services/premium-support?view=Schedule) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?view=Schedule) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?view=Schedule) - [__Overview of all products__](https://www.hubspot.com/products/get-started?view=Schedule) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?view=Schedule) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?view=Schedule) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?view=Schedule) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?view=Schedule) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?view=Schedule) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?view=Schedule) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?view=Schedule) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?view=Schedule) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?view=Schedule) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?view=Schedule) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?view=Schedule) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?view=Schedule) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?view=Schedule) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?view=Schedule) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?view=Schedule) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?view=Schedule) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?view=Schedule) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?view=Schedule) - [Manage content](https://www.hubspot.com/use-case/manage-content?view=Schedule) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?view=Schedule) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?view=Schedule) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?view=Schedule) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?view=Schedule) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?view=Schedule) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?view=Schedule) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?view=Schedule) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?view=Schedule) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?view=Schedule) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?view=Schedule) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?view=Schedule) - [Pricing](https://www.hubspot.com/pricing/marketing?view=Schedule) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?view=Schedule) - [What's New in HubSpot](https://www.hubspot.com/new?view=Schedule) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?view=Schedule) - [Sustainability](https://www.hubspot.com/sustainability?view=Schedule) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?view=Schedule) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?view=Schedule) - [Technology Partner Program](https://www.hubspot.com/partners/app?view=Schedule) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?view=Schedule) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?view=Schedule) - [Startup Partner Program](https://www.hubspot.com/startups/partners?view=Schedule) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?view=Schedule) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?view=Schedule) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?view=Schedule) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?view=Schedule) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?view=Schedule) - [Migration](https://www.hubspot.com/services/professional/migrations?view=Schedule) - [Premium Support](https://www.hubspot.com/services/premium-support?view=Schedule) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?view=Schedule) - About About - [About Us](https://www.hubspot.com/our-story?view=Schedule) - [Careers](https://www.hubspot.com/careers?view=Schedule) - [Contact Us](https://www.hubspot.com/company/contact?view=Schedule) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?view=Schedule) [Start free or get a demo](https://www.hubspot.com/products/get-started?view=Schedule) [Log in](https://app.hubspot.com/login?view=Schedule) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?view=Schedule) - [Case Studies Overview](https://www.hubspot.com/case-studies?view=Schedule) - [Directory](https://www.hubspot.com/case-studies/directory?view=Schedule) - HYDAC  # HYDAC Builds Effective Lead Generation Strategy with HubSpot Manufacturing 200-1,000 employees  - +100% increase in website traffic - +100% increase in lead generation Use Cases - Increase Traffic Products - [Marketing Hub](https://www.hubspot.com/products/marketing?view=Schedule) - [Sales Hub](https://www.hubspot.com/products/sales?view=Schedule) - [Service Hub](https://www.hubspot.com/products/service?view=Schedule) ### Story Overview After choosing HubSpot, HYDAC’s blog generated 108,000 sessions and 681 new leads that allows them to provide helpful content using their expertise in the mobile, agricultural and industrial world. ### About Company HYDAC, a leading company in the hydraulic systems and equipment sector, offers vast expertise through its technicians’ experience and opinion on the design of hydraulic drive and conditioning systems. ### Increasing awareness And Lead Generation Thanks To A Planned Content Strategy In 2017 Modofluido was born as a digital Hydraulics, Fluid Technology, and Electronics community. The intent was to convey daily news, successful case studies on applications, interviews with thought leaders, and hydraulics sector-related trends. The objective of Modofluido has been to generate brand awareness and position itself, right from the start, as the trusted authority of the hydraulics world. [HYDAC](https://www.hydac.com/it-it/hydac-italia.html?view=Schedule) needed a marketing platform that can position Modofluido as a recognized digital community in the hydraulic sector. In this way, they choose to adopt Hubspot Marketing Pro to generate brand awareness and position Modofluido, right from the start, as the hydraulics world’s trusted authority, starting first from creating awareness around the brand. In 2017 Modofluido was born as a digital Hydraulics, Fluid Technology, and Electronics. Community. The intent was to convey daily news, successful case studies on applications, interviews with thought leaders, and hydraulics sector-related trends. Modofluido is now a registered trademark. Modofluido’s began their HubSpot by working closely with HubSpot Solution Partner, [Digital Dictionary](https://www.digitaldictionary.it/?view=Schedule), to build a suitable website theme. Part of their content strategy was to use the suite of tools in Marketing Hub to scale lead generation efforts. Since its implementation, Modofluide has built eight vertical thematic campaigns that include 156 blog articles and 20 downloadable assets. The increase in brand awareness achieved by Modofluido was recently proven when a recent survey, "The state of the art of hydraulics in Italy,” confirmed that 33%(591) of respondents knew about the community. The survey, conducted by Università Cattolica del Sacro Cuore, also stated that respondents expressed an NPS of 8.2 for the topics covered. The Modofluido brand is also recognized and appreciated, especially among those who hold managerial positions (CEO, Board, Engineering). At the same time, Modofluidoa created a segmented lead generation that constantly enhanced portal users’ experience. The information provided across numerous conversion points allowed it to send personalized communications from the CRM. __Results:__ +108,000 sessions and 681 new leads 108   ### SEO Strategy With Pillar Page And Cluster Content: The “Mechatronics” Case After a careful analysis, where each buyer's challenges came under examination, Modofluido defined a buyer persona. Each campaign would aim to address these needs. The first step in the content strategy was an SEO analysis. Modofluido created a document highlighting a range of keywords included across each customer journey phase (TOFU, MOFU, BOFU). By using the Pillar-Cluster Methodology, Modofluido obtained good organic positioning for the selected keywords. For example, in January 2020, Modofluido optimized the "Mechatronics" campaign for the "mechatronics" keyword, which receives 8,100 searches per month. It also exploited the strength generated by the 20 subtopics. Cluster contents also gained a position on the first page of the SERP for the inserted keywords such as "clouding systems for mobile vehicles" and "HART protocol."   ### Conversational Marketing With Guido The Chatbot To address the actual challenge of 24-hour availability for the customer, Modofluido created Guido, the chatbot. Guido helps support users, especially when a human is not available. Build with dialogue-driven logic; Guido aims to trigger a conversation with the user by introducing the topics covered through 3 different paths: __Path 1 -__ "Discover Modofluido": The chatbot helps the user to discover other areas of the portal and then proposes personalized content. __Path 2 -__ "I'm surfing": The chatbot provides content according to the type of in-depth study chosen. __Path 3 -__ "Contact Modofluido": With this flow, the user requests the advice of an expert, and a form opens. Since its activation in July 2019 to date, Modofluido received over 301 conversations with a success rate of 63%. The BOFU path (path 3) generated 21 BOFU leads. In some cases. Users required a Modofluido expert's advice, while in other cases, the chatbot is only a strictly conversational channel. __Tools Used:__   __- CMS:__ Website and blog entirely on CMS Hub __- Blog:__ Blog posts created using Inbound Marketing and SEO principles __- Landing Pages:__ TOFU, MOFU, and BOFU Landing Pages developed in-house with Marketing Hub __- Forms:__ Modofluido created all forms with HubSpot __- Lists:__ Modofluido segmented all contacts with the CRM tools __- Workflows:__ Modofluido activated workflows to allow lead nurturing __- Emails:__ Email marketing campaigns, Direct Email Marketing, follow up emails, and nurturing emails to feed lead engagement over time __- CTAs:__ CTAs in line with brand identity are arranged at strategic points on the website, emails, and blog posts __- Campaigns:__ Organized all activities with HubSpot Campaigns __- Reports:__ Created monthly and quarterly reports using HubSpot’s dashboards tool. "Thanks to Digital Dictionary, we launched the first Italian portal on hydraulics developed in inbound logic, through which we have positioned ourselves as a reference point in our sector for the topics covered." Massimo Sanelli, General Manager at HYDAC S.p.A. Table of Contents Table of Contents - [Increasing awareness And Lead Generation Thanks To A Planned Content Strategy](https://www.hubspot.com#increasing-awareness-and-lead-generation-thanks-to-a-planned-content-strategy) - [SEO Strategy With Pillar Page And Cluster Content: The “Mechatronics” Case](https://www.hubspot.com#seo-strategy-with-pillar-page-and-cluster-content-the-mechatronics-case) - [Conversational Marketing With Guido The Chatbot](https://www.hubspot.com#conversational-marketing-with-guido-the-chatbot)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?view=Schedule) ##### Related Case Studies -  ### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/fantini-rubinetti?view=Schedule) -  ### Successful Customer Service for Worx: a world leader in power tools - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/positec-group?view=Schedule) -  ### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness?view=Schedule) -  ### A new customized CRM for Arduino, the global leader in open-source hardware and software - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/arduino?view=Schedule) - 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