Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?view=Schedule) - Close Search - [Log in](https://app.hubspot.com/login?view=Schedule) - About About - [About Us](https://www.hubspot.com/our-story?view=Schedule) - [Careers](https://www.hubspot.com/careers?view=Schedule) - [Contact Us](https://www.hubspot.com/company/contact?view=Schedule) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?view=Schedule) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?view=Schedule) [Overview of all products](https://www.hubspot.com/products/get-started?view=Schedule) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?view=Schedule) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?view=Schedule) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?view=Schedule) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?view=Schedule) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?view=Schedule) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?view=Schedule) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?view=Schedule) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?view=Schedule) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?view=Schedule) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?view=Schedule) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?view=Schedule) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?view=Schedule) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?view=Schedule) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?view=Schedule) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?view=Schedule) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?view=Schedule) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?view=Schedule) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?view=Schedule) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?view=Schedule) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?view=Schedule) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?view=Schedule) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?view=Schedule) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?view=Schedule) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?view=Schedule) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?view=Schedule) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?view=Schedule) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?view=Schedule) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?view=Schedule) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?view=Schedule) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?view=Schedule) - [Pricing](https://www.hubspot.com/pricing/marketing?view=Schedule) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?view=Schedule) - [What's New in HubSpot](https://www.hubspot.com/new?view=Schedule) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?view=Schedule) - [Sustainability](https://www.hubspot.com/sustainability?view=Schedule) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?view=Schedule) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?view=Schedule) - [Technology Partner Program](https://www.hubspot.com/partners/app?view=Schedule) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?view=Schedule) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?view=Schedule) - [Startup Partner Program](https://www.hubspot.com/startups/partners?view=Schedule) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?view=Schedule) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?view=Schedule) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?view=Schedule) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?view=Schedule) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?view=Schedule) - [Migration](https://www.hubspot.com/services/professional/migrations?view=Schedule) - [Premium Support](https://www.hubspot.com/services/premium-support?view=Schedule) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?view=Schedule) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?view=Schedule) - [__Overview of all products__](https://www.hubspot.com/products/get-started?view=Schedule) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?view=Schedule) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?view=Schedule) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?view=Schedule) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?view=Schedule) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?view=Schedule) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?view=Schedule) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?view=Schedule) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?view=Schedule) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?view=Schedule) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?view=Schedule) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?view=Schedule) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?view=Schedule) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?view=Schedule) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?view=Schedule) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?view=Schedule) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?view=Schedule) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?view=Schedule) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?view=Schedule) - [Manage content](https://www.hubspot.com/use-case/manage-content?view=Schedule) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?view=Schedule) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?view=Schedule) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?view=Schedule) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?view=Schedule) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?view=Schedule) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?view=Schedule) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?view=Schedule) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?view=Schedule) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?view=Schedule) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?view=Schedule) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?view=Schedule) - [Pricing](https://www.hubspot.com/pricing/marketing?view=Schedule) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?view=Schedule) - [What's New in HubSpot](https://www.hubspot.com/new?view=Schedule) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?view=Schedule) - [Sustainability](https://www.hubspot.com/sustainability?view=Schedule) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?view=Schedule) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?view=Schedule) - [Technology Partner Program](https://www.hubspot.com/partners/app?view=Schedule) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?view=Schedule) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?view=Schedule) - [Startup Partner Program](https://www.hubspot.com/startups/partners?view=Schedule) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?view=Schedule) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?view=Schedule) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?view=Schedule) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?view=Schedule) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?view=Schedule) - [Migration](https://www.hubspot.com/services/professional/migrations?view=Schedule) - [Premium Support](https://www.hubspot.com/services/premium-support?view=Schedule) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?view=Schedule) - About About - [About Us](https://www.hubspot.com/our-story?view=Schedule) - [Careers](https://www.hubspot.com/careers?view=Schedule) - [Contact Us](https://www.hubspot.com/company/contact?view=Schedule) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?view=Schedule) [Start free or get a demo](https://www.hubspot.com/products/get-started?view=Schedule) [Log in](https://app.hubspot.com/login?view=Schedule) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?view=Schedule) - [Case Studies Overview](https://www.hubspot.com/case-studies?view=Schedule) - [Directory](https://www.hubspot.com/case-studies/directory?view=Schedule) - IMPACT  # IMPACT Uses Sales Hub Integrations to increase HubSpot activity by 344% Marketing & Advertising 25-200 employees  - 39% Faster average closed won deals - 26% Increase in deals closed YoY - 233% Increase in deals created Use Cases - Integrations Products - [Sales Hub](https://www.hubspot.com/products/sales?view=Schedule) ### Story Overview When IMPACT switched to a consultant-seller model, they needed to train a team of inexperienced salespeople to track sales deals in HubSpot, fast. IMPACT leveraged Sales Hub’s integrations to create streamlined, efficient processes that allowed people to work in tools they were already familiar with. ### About Company IMPACT is a sales and marketing training company that helps businesses implement the systems, skills and habits that lead to long-term, sustainable revenue growth. ### Being proactive in uncertain times With economic uncertainty hitting service-based companies hard in 2023, marketing consultancy [IMPACT](https://www.impactplus.com/?view=Schedule) had to make some fundamental changes to their sales processes in order to ensure revenue goals were met. As IMPACT’s Director of HubSpot Training, Jessica Palmeri, explains:  “It was important for us to be proactive. We didn’t want to just sit back and let these economic changes happen to us,” she says.  The company took stock and made some broad structural changes to their team and processes. The biggest change? Pivoting to a consultant-seller model. Now, their consultants—who do customer coaching and training, and know their client needs the best—would also be in charge of selling the services they would eventually provide.  “We were betting that our consultants could sell their services effectively,” Jessica says. “They were already comfortable talking to prospects and participating in the sales discussions. But it was still a big risk.”  ### Centralizing business data With revenues declining, IMPACT’s leadership team needed a closer finger on the pulse of the business, to spot opportunities the business could capitalize on and understand the rapidly changing landscape.  They chose HubSpot to serve as their single source of truth for all information across the organization, in order to give leadership maximum visibility. “At IMPACT we say, ‘if it’s not in HubSpot, it didn’t happen’,” Jessica says. “So while people were working with different tools, we started to really push this culture of creating a paper trail for every action. We couldn’t let anything fall through the cracks. It’s too mission-critical for our business to be able to see new growth opportunities in order to drive new revenue…If we didn't adopt that mindset of HubSpot as our single source of truth, we'd all be working in these disparate tools, and it would be impossible for leadership to have that clear vision of what was happening on the ground.” ### __Streamlining processes__ But consolidating all company information into HubSpot was easier said than done when most of their consultants had never used a CRM for sales processes. At first, they encountered roadblocks: consultants were logging notes after hours, taking too long to follow up with leads, or getting burnt out. “We needed to find a way to streamline and make it more efficient, without adding to our consultants’ already busy schedules,” Jessica says.   To succeed, IMPACT needed to leverage [Sales Hub’s integrations](https://hubs.la/Q0290Rrb0?view=Schedule), so that they didn’t overburden their team with too many new processes. “When you shift who is doing the jobs within your organization, you have to make the processes easy for the people doing these new jobs,” Jessica says. “And the only way you can do that is through integrations and finding the right fit tools for the right people.” ### Working with familiar tools Now, HubSpot’s integrations allow IMPACT’s consultants to operate in the tools they are used to, while still having all of the data centralized and visible in their single source of truth: HubSpot.  One of IMPACT’s most-used integrations is [Slack](https://hubs.la/Q0290RVT0?view=Schedule), a tool their team uses for all internal communication. To make sure data was flowing between Slack and HubSpot, IMPACT used the integration to create workflows that would ping the relevant Slack channels when a MoFu or BoFu lead came through the company’s website. They even created a system within Slack using emojis to flag the status of different leads. “By bringing that conversation into that space where people were comfortable and already interacting, it made HubSpot adoption much easier, because it allowed us to seamlessly jump back and forth between the two tools,” Jessica says.   ### Leveraging integrations IMPACT leverages HubSpot’s [Chorus](https://hubs.la/Q0290RYD0?view=Schedule) and [Zoom](https://hubs.la/Q0290R_T0?view=Schedule) integrations to record sales calls and feed call notes into HubSpot to ensure that information is tracked and logged, without having to write notes manually. The integration saves the team roughly 2.5 to 3 hours of admin work each week. Beyond the time savings, the automated call notes system guarantees that notes get logged 100% of the time, which wasn’t the case before.   HubSpot’s [Vidyard](https://hubs.la/Q0290S0C0?view=Schedule) integration is also fundamental to how their team communicates with prospects, Jessica says. “One-to-one video is a big part of how we train our team to communicate with prospects. With HubSpot, they have the ability to go into our video libraries and quickly pull or record videos. It’s been a game-changer for efficiency,” she says. ### 344% increase in HubSpot activity Today, Jessica and the IMPACT team can confidently say that the changes they made have paid off. The average number of days for the new consultant-seller team to close a won deal has decreased from 36.91 days to 22.51, and this team has seen a 26% increase in deals closed this year compared to last. Since adopting their consultant-seller model, deals created by the current reps have increased 233%.  And best of all, all of this activity is tracked and recorded in HubSpot. “By making it as seamless as possible for them, we were able to increase HubSpot activity by 344% for the new consultant-seller team in just a few quarters.” None of this would have been possible without HubSpot’s integrations. “Without the integrations, our transition would have failed,” Jessica says. “These integrations allowed us to meet people where they were and make it easier for them to adopt new processes without overburdening them.”  Today, the IMPACT team is confident in their ability to adjust to changes and seize new business opportunities as they arise. They have plans to evaluate their tech stack further and see if any of their tools can be eliminated and replaced with HubSpot’s native solutions.  “Business is only going to keep getting more competitive, and we need to keep getting better. That means finding the right solution for the right moment.” Table of Contents Table of Contents - [Being proactive in uncertain times](https://www.hubspot.com#being-proactive-in-uncertain-times) - [Centralizing business data](https://www.hubspot.com#centralizing-business-data) - [Streamlining processes](https://www.hubspot.com#streamlining-processes) - [Working with familiar tools](https://www.hubspot.com#working-with-familiar-tools) - [Leveraging integrations](https://www.hubspot.com#leveraging-integrations) - [344% increase in HubSpot activity](https://www.hubspot.com#344-increase-in-hubspot-activity)  > Without the integrations, our transition would have failed. These integrations allowed us to meet people where they were and make it easier for them to adopt new processes without overburdening them. Jessica Palmeri Director of HubSpot Training   ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?view=Schedule) ##### Related Case Studies -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie?view=Schedule) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Marketing & Advertising - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/manobyte?view=Schedule) -  ### Media Garcia closes 3X more deals with Commerce Hub - Marketing & Advertising - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub?view=Schedule) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - Marketing & Advertising - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments?view=Schedule) - 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