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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
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[Overview of all products](https://www.hubspot.com/products/get-started)
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CPQ, billing, and payments software
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AI-powered, flexible CRM software
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The Starter edition of each product, built for startups and small businesses
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[Learn more](https://www.hubspot.com/products/artificial-intelligence)
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[Learn more](https://www.hubspot.com/products/aeo)
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
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- ## Partners
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- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
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- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
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- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
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[Start free or get a demo](https://www.hubspot.com/products/get-started)
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- [日本語](#)
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- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Kahoot!

# Kahoot! uses HubSpot for faster, streamlined communication
Education
200-1,000 employees

- 50%
Less time spent on forecasting & pulling customer usage data
- 3x
Faster on doing invoicing for Motimate customers
- 50%
Less time spent on communication between sales and finance
Use Cases
- Integrate Company Data
- Enterprise
Products
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Service Hub](https://www.hubspot.com/products/service)
### Story Overview
Kahoot! is a leading global learning and engagement platform. As Kahoot! scaled up with several acquisitions, the company saw great opportunities in increased collaboration and cross-selling. With HubSpot, Kahoot! built a single source of information, streamlined communication across departments, and used automations to speed up manual processes.
### About Company
Kahoot! is a global learning and engagement platform with millions of users in hundreds of countries and regions. The company also includes DragonBox, Poio, Drops, Motimate and Actimo learning and engagement apps.
## Fast-growth and new opportunities for collaboration
Since Kahoot! first launched in 2013, the company has grown into a leading global learning and engagement platform with 24 million users globally in the last twelve months. As it expanded and acquired other companies, new opportunities arose to leverage best practices and consolidate processes and platforms across different teams.
With a global sales operation, data visibility is key, according to Kristiina Öis, Kahoot!’s Sales & Customer Success Operation Controller:
“With all of the mergers and acquisitions, we had a lot of different sales teams and CS teams working with different tools,” Kristiina remembers. “Management saw the opportunity to consolidate global sales and operations to get a detailed overview of the situation. This would enable us to see how much we were selling and help us forecast our sales more accurately.”
## Difficulties cross-selling
Transparency and collaboration is highly valued at Kahoot!. A centralized source of data would enable salespeople to cross-sell and upsell from Kahoot!’s growing product suite and identify valuable opportunities more easily.
“We wanted a better overview of customers who purchased Kahoot! solutions, because they might also be interested in something else,” Kristiina says. “But who owned that relationship? Who should I talk to internally? How can I reach out to the customer in a positive way? Salespeople required this information to make their work more efficient. We needed a place where we could bring all of that together.”
## Improving communication across teams
Without a central system for collaboration, vital business processes like billing and customer onboarding also required a lot of time-consuming back and forth between different teams. This caused delays, and left the door open for human error and frustrating customer experiences.
“When it was time to onboard a customer, we were dependent on the availability of the sales rep and customer success rep to sit down and have a handover meeting,” Kristiina explains.
They ran into similar delays to set up customer billing: “It required communication between the sales rep and the finance team. They needed to send billing and subscription details over, and then someone from the finance team had to add this information into a separate system before we could start billing the customer.”
## Unifying teams and products
Kahoot! made the decision to bring all of their different products onto a single CRM: HubSpot. Now, they have better visibility, better collaboration across teams, and better communication with their customers.
“We’re putting all of our information together. We have all of our opportunities across different products in one place,” Kristiina says. “It’s in different pipelines, but it’s all in one tool, so everyone has visibility into what we are selling, how much of our different products we’re selling, and what communication we’re having with customers.”
Now, team members across the company can quickly find information they need for their most important products in HubSpot, whether it’s sales or customer success or even the finance department. “People send fewer Google Sheets and Excel spreadsheets and more HubSpot dashboards and reports. There’s a unified vision of where to go to find information, and it’s very helpful because it keeps people organized and keeps things running smoothly.”
## Automations and workflows
The best tools to improve interdepartmental collaboration have been HubSpot’s automations and workflows. The company has integrated the billing system for Motimate, one of Kahoot!’s products, with HubSpot, which has automated deal-closing. Invoices are now generated automatically instead of requiring time and resources to coordinate manually.
They’ve automated customer onboarding for Motimate and closed the communication gap between sales and customer success by eliminating the need for handover meetings: “As soon as a new deal is closed, an onboarding ticket is created for the customer success onboarding pipeline. At the same time, a new task is created for the sales rep to input all of the relevant information regarding this customer into HubSpot. This cuts down the timeline to onboard a new customer significantly,” Kristiina says. “In some cases, we close the deal on a Monday, and by Tuesday the customer success team can have the first onboarding meeting with the customer.”
These faster handovers mean faster timelines for clients, too: “They are eager to get started as soon as possible. With all of the information in HubSpot, the customer success team can book their first onboarding session with the customer instead of waiting for a handover meeting with the sales rep. It saves a lot of time to have that information readily available in HubSpot.”
## Impressive time savings
Kahoot! is still in the early stages of using HubSpot, but they’ve already saved significant amounts of time by adopting the platform. Management spends 50% less time on forecasting than they did before: They no longer need to spend time analyzing different Google Sheets and searching for deal information in different places. “This has been a huge win for sales managers,” Kristiina says.
They’ve automated invoicing for the Motimate product, which has made the invoicing process 3x faster for customers. This has cut down on required communication between the sales and finance teams significantly, saving both teams valuable time. “Invoicing is centralized and automated, so we know the numbers are correct, and we don’t need to communicate with the finance team as much as we previously did,” Kristiina says. “We’re also spending half as much time finding customer usage data, because we have integrated that data into HubSpot. It’s all visible.”
Table of Contents Table of Contents
- [Fast-growth and new opportunities for collaboration](https://www.hubspot.com#fast-growth-and-new-opportunities-for-collaboration)
- [Difficulties cross-selling](https://www.hubspot.com#difficulties-cross-selling)
- [Improving communication across teams](https://www.hubspot.com#improving-communication-across-teams)
- [Unifying teams and products](https://www.hubspot.com#unifying-teams-and-products)
- [Automations and workflows](https://www.hubspot.com#automations-and-workflows)
- [Impressive time savings](https://www.hubspot.com#impressive-time-savings)

> All of the automations and having everything visible makes the customer onboarding process much faster. Our salespeople don’t need to book a meeting with CS to handover a customer.
Kristiina Öis
Sales & Customer Success Operation Controller
[Kahoot!](https://kahoot.com/)
[](https://kahoot.com/)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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[Read more](https://www.hubspot.com/case-studies/autostore)
- 
### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub)
- 
### How M Square Media Aligns a 300-Strong Global Team and Closes More Deals with HubSpot
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/m-square-media)
- 
### Tekman Education has increased lead generation and gained higher capacity to perform marketing, sales and service actions.
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/tekman-education)
- 
### How ESDES Business School Tripled its Applicant Pool with HubSpot
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/esdes-business-school)
- 
### How ISSA Gets Answers 4x Faster for Aspiring Health & Fitness Professionals with HubSpot's Breeze Customer Agent
- Education
- 200-1,000 employees
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/issa-customer-agent)
- 
### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics
- 200-1,000 employees
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/ekol-logistics)
- 
### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot
- 200-1,000 employees
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/copa-data)
- 
### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/middleby-corporation)
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