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[Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined) [Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?missing=undefined) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?missing=undefined) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?missing=undefined) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?missing=undefined) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined) - [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?missing=undefined) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?missing=undefined) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?missing=undefined) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?missing=undefined) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?missing=undefined) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?missing=undefined) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?missing=undefined) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) - [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) [Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined) [Log in](https://app.hubspot.com/login?missing=undefined) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - [Case Studies Overview](https://www.hubspot.com/case-studies?missing=undefined) - [Directory](https://www.hubspot.com/case-studies/directory?missing=undefined) - Kaplan Early Learning Company  # Kaplan Early Learning Company Consolidates 12 Tools Into 1 with HubSpot Education 200-1,000 employees  - 12 tools consolidated into one - Improved sales and marketing alignment Use Cases - Large Sales Teams - Sales and Marketing Alignment - Full CRM Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - [Marketing Hub](https://www.hubspot.com/products/marketing?missing=undefined) - [Sales Hub](https://www.hubspot.com/products/sales?missing=undefined) - [Service Hub](https://www.hubspot.com/products/service?missing=undefined) ### Story Overview When Kaplan Early Learning switched to HubSpot, they were able to consolidate a dozen separate, disjointed tools into a single platform. Now, they have much better data visibility, and their sales and marketing teams are working together in alignment. ### About Company For the last 50 years, Kaplan has been dedicated to bringing the very best in early childhood and elementary school supplies, teaching materials, and outdoor classrooms to educators, caregivers, and parents around the world. ## Too many tools Jennifer Lewis wears many hats at Kaplan Early Learning: She’s the President of Gryphon House, the General Manager of Kaplan’s curriculum, assessment, and professional learning division, and she recently inherited oversight of marketing and merchandising for all of the company’s business units.  Like most busy professionals, Jennifer prizes efficiency. Unfortunately, Kaplan’s disjointed tech stack made that very difficult, especially for the marketing team. “We had multiple CMSs and partial home-grown tools for some parts of the team, and different competing products for other parts of the team. It was so many different tools, and none of these products really talked to each other,” Jennifer explains.  ### Attribution issues Having so many different tools led to lots of issues for the marketing team: there were too many logins to keep track of, and there was no overall visibility into their customer journey. Attribution was difficult. “Knowing which efforts are productive and which aren’t is difficult when you’re using different tools. You're comparing data from different systems and it’s hard to get a complete picture,” Jennifer says. “It's time-consuming and frustrating.”  On top of that, many of the tools required high levels of technical expertise that most marketers don’t have. “I needed the marketers to be able to do what marketers do best and not have to go to a developer for every little step,” Jennifer says.   ### Sales and marketing at odds This disjointed system and lack of attribution led to some friction between the marketing, sales, and service teams. “Without attribution, our sales team couldn’t see the value in what marketing was doing,” Jennifer says. “We weren’t aligned as one force, growing together in the same direction. There was a lot of frustration between teams, and a lot of duplication of effort because of a lack of visibility.”     ## 12 tools consolidated into 1 With HubSpot, Jennifer has been able to consolidate at least a dozen tools into a single platform, eliminating the need for multiple logins and streamlining the flow of data into a single source of truth. “The different parts work together so intuitively and cleanly and easily. The user interface is very friendly,” she says.  On top of that, her experience as a HubSpot customer has been stellar. “I always found \[my onboarding specialist] available, ready to answer, and able to direct me to the right team if she didn’t have the answer for us,” Jennifer says. “HubSpot is very human in their approach, and everyone I've dealt with is kind and delightful to work with. I feel like we are very valued as a customer.”    ### A new revenue team Consolidating their sales and marketing efforts onto HubSpot has been a powerful impetus to align the sales, marketing, and leadership teams. Kaplan has created a revenue team to restructure how they approach sales and marketing activities, which helps the sales, marketing, and leadership teams work together more closely. “HubSpot allows us to see holistically. It helps with communication. It helps with transparency. Very simply, it has taught us new ways of communicating with one another and with the customers themselves.”   ### Improved customer communication With improved internal alignment comes better customer experiences. “Whether it’s pre-purchase or post-sale, customers want that personalized touch,” Jennifer says. “It allows us to see all of the relevant information in the same place and keep track. Nobody gets lost in the communication shuffle. Ultimately, our goal is to ensure a good experience for our customers and deliver that personalized touch that we’re known for.”  ## An exciting path forward Today, sales and marketing are excited about what they’ll be able to accomplish together. “We’re looking at data differently. We’re planning activities together. I’m excited about where we’re going to go because those steps have been incredibly positive and exciting,” Jennifer says. Improved attribution has helped sales see the value of the marketing team’s efforts, and HubSpot’s reporting and transparency are going to be game-changers for Kaplan, Jennifer concludes. “The possibilities for employee development, for coaching, for communication are wonderful. I think it's going to positively influence a lot of different aspects of our working environment, and I’m very excited about it.”    Table of Contents Table of Contents - [Too many tools](https://www.hubspot.com#too-many-tools) - [Attribution issues](https://www.hubspot.com#attribution-issues) - [Sales and marketing at odds](https://www.hubspot.com#sales-and-marketing-at-odds) - [12 tools consolidated into 1](https://www.hubspot.com#12-tools-consolidated-into-1) - [A new revenue team](https://www.hubspot.com#a-new-revenue-team) - [Improved customer communication](https://www.hubspot.com#improved-customer-communication) - [An exciting path forward](https://www.hubspot.com#an-exciting-path-forward)  > HubSpot allows us to see the full picture of our customer communication. It allows different teams to see what’s happening. Before HubSpot, we had to rely on lots of different channels. Now, it’s all in one place. Jennifer Lewis President Gryphon House   ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?missing=undefined) ##### Related Case Studies -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm?missing=undefined) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - 200-1,000 employees - United States - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services?missing=undefined) -  ### Driving 55% more form submissions with HubSpot’s LinkedIn integration - Education - 200-1,000 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/autostore?missing=undefined) -  ### How the Nutritional Coaching Institute consolidated 4 tools into 1 with HubSpot payments - Education - United States - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/nutritional-coaching-institute-hubspot-payments?missing=undefined) - 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