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[![HubSpot](data:image/svg+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wIiBlbmNvZGluZz0iVVRGLTgiPz4KPHN2ZyBpZD0iTGF5ZXJfMSIgZGF0YS1uYW1lPSJMYXllciAxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjU1LjgyIDM1NS45OSI+CiAgPGRlZnM+CiAgICA8c3R5bGU+CiAgICAgIC5jbHMtMSB7CiAgICAgICAgZmlsbDogI2ZmNDgwMDsKICAgICAgfQogICAgPC9zdHlsZT4KICA8L2RlZnM+CiAgPGcgaWQ9Ikh1YlNwb3RfTG9nbyIgZGF0YS1uYW1lPSJIdWJTcG90IExvZ28iPgogICAgPGc+CiAgICAgIDxwb2x5Z29uIGNsYXNzPSJjbHMtMSIgcG9pbnRzPSIxMzYuMDEgMjAxLjQ4IDQzLjc5IDIwMS40OCA0My43OSAyOTguNjIgMCAyOTguNjIgMCA1OC45MyA0My43OSA1OC45MyA0My43OSAxNTkuMzUgMTM2LjAxIDE1OS4zNSAxMzYuMDEgNTguOTMgMTc5Ljc5IDU4LjkzIDE3OS43OSAyOTguNjIgMTM2LjAxIDI5OC42MiAxMzYuMDEgMjAxLjQ4Ii8+CiAgICAgIDxwYXRoIGNsYXNzPSJjbHMtMSIgZD0iTTMxOS45MSwyMjEuMTRjMCwxOS45Ni0xNi4yNiwzNi4yMS0zNi4yMiwzNi4yMXMtMzYuMjEtMTYuMjQtMzYuMjEtMzYuMjF2LTEwMi42NmgtNDEuNDd2MTAyLjY2YzAsNDIuODMsMzQuODUsNzcuNjcsNzcuNjgsNzcuNjdzNzcuNjctMzQuODQsNzcuNjctNzcuNjd2LTEwMi42NmgtNDEuNDV2MTAyLjY2WiIvPgogICAgICA8cGF0aCBjbGFzcz0iY2xzLTEiIGQ9Ik02MjcuNiwxMjkuMDVjMC0yMS4wNSwxMy45My0yNy43MiwyOS4xOC0yNy43MiwxMi4yOCwwLDI4LjUzLDkuMzUsMzkuMTQsMjAuNzFsMjcuMTktMzIuMDZjLTEzLjU5LTE4LjM2LTQxLjEyLTMxLjA1LTYzLjY3LTMxLjA1LTQ1LjEyLDAtNzcuNjMsMjYuMzgtNzcuNjMsNzAuMTMsMCw4MS4xNCw5OS4xOSw1NS40Miw5OS4xOSwxMDAuODQsMCwxNC4wMS0xMy42LDI2LjM3LTI5LjE4LDI2LjM3LTI0LjU1LDAtMzIuNTItMTIuMDItNDMuNzktMjQuNzFsLTMwLjE5LDMxLjM4YzE5LjI1LDIzLjcxLDQzLjEzLDM1Ljc0LDcxLjY2LDM1Ljc0LDQyLjc5LDAsNzcuMjktMjYuNzEsNzcuMjktNjguNDYsMC05MC4xNS05OS4xOC02Mi4xLTk5LjE4LTEwMS4xNloiLz4KICAgICAgPHBhdGggY2xhc3M9ImNscy0xIiBkPSJNMTI0MS4yMSwyNjAuMzNjLTI0LjU0LDAtMzEuNS0xMC42MS0zMS41LTI2Ljg3di03MS45OGgzOC4xNHYtMzYuNDhoLTM4LjE0di00OC4xbC00Mi4xMiwxOC45MXYxNDYuNjJjMCwzNy40OSwyNS44Niw1Ni40LDYxLjM0LDU2LjQsNS4zMSwwLDEyLjYxLS4zNCwxNi42LTEuMzNsMTAuMjktMzcuODFjLTQuNjQuMzItOS45NS42NS0xNC42MS42NVoiLz4KICAgICAgPHBhdGggY2xhc3M9ImNscy0xIiBkPSJNNDc3Ljk2LDExOS42OGMtMjAuNTcsMC0zNC45Miw1Ljk3LTQ4Ljc5LDE5LjU4VjYwLjM2aC00MS42djE0Ni4yM2MwLDU0LjczLDM5LjU3LDkyLjIyLDg0LjA0LDkyLjIyLDQ5LjQzLDAsOTIuNzMtMzguMTUsOTIuNzMtODkuNTZzLTM5LjkzLTg5LjU3LTg2LjM4LTg5LjU3Wk00NzcuNywyNTYuOTVjLTI2LjA2LDAtNDcuMTgtMjEuMTItNDcuMTgtNDcuMThzMjEuMTItNDcuMTgsNDcuMTgtNDcuMTgsNDcuMTgsMjEuMTIsNDcuMTgsNDcuMTgtMjEuMTIsNDcuMTgtNDcuMTgsNDcuMThaIi8+CiAgICAgIDxwYXRoIGNsYXNzPSJjbHMtMSIgZD0iTTkyOS41OSwyMDcuMDljMC01MS40MS00My4zMS04OS41Ni05Mi43My04OS41Ni00NC40NiwwLTg0LjA0LDM3LjQ5LTg0LjA0LDkyLjIydjE0Ni4yM2g0MS42di03OC45MWMxMy44NywxMy42MSwyOC4yMiwxOS41OCw0OC43OSwxOS41OCw0Ni40NSwwLDg2LjM4LTM4LjgxLDg2LjM4LTg5LjU3Wk04OTAuMTMsMjA2LjU4YzAsMjYuMDYtMjEuMTIsNDcuMTgtNDcuMTgsNDcuMThzLTQ3LjE4LTIxLjEyLTQ3LjE4LTQ3LjE4LDIxLjEyLTQ3LjE4LDQ3LjE4LTQ3LjE4LDQ3LjE4LDIxLjEyLDQ3LjE4LDQ3LjE4WiIvPgogICAgICA8cGF0aCBjbGFzcz0iY2xzLTEiIGQ9Ik0xMDY0LjAxLDExNS41MnYtNDEuNzljMTAuOTEtNS4xNSwxOC41NS0xNi4xOSwxOC41NS0yOC45OXYtLjk3YzAtMTcuNjctMTQuNDYtMzIuMTMtMzIuMTMtMzIuMTNoLS45NmMtMTcuNjcsMC0zMi4xMywxNC40Ni0zMi4xMywzMi4xM3YuOTdjMCwxMi44MSw3LjY0LDIzLjg0LDE4LjU1LDI4Ljk5djQxLjc5Yy0xNi4yNCwyLjUxLTMxLjA4LDkuMjEtNDMuMzIsMTkuMDZsLTExNC43My04OS4yNWMuNzUtMi45MSwxLjI4LTUuOSwxLjI5LTkuMDRDODc5LjE0LDE2LjI3LDg2Mi45NC4wMyw4NDIuOTIsMGMtMjAuMDItLjAzLTM2LjI2LDE2LjE4LTM2LjI5LDM2LjItLjAyLDIwLjAyLDE2LjE4LDM2LjI2LDM2LjIsMzYuMjksNi41MiwwLDEyLjU2LTEuODQsMTcuODUtNC44NWwxMTIuODYsODcuNzljLTkuNiwxNC40OS0xNS4yMiwzMS44NC0xNS4yMiw1MC41MnM2LjE4LDM3LjY1LDE2LjYyLDUyLjUzbC0zNC4zMiwzNC4zMmMtMi43MS0uODEtNS41My0xLjM4LTguNTEtMS4zOC0xNi40NSwwLTI5Ljc4LDEzLjMzLTI5Ljc4LDI5Ljc4czEzLjM0LDI5Ljc4LDI5Ljc4LDI5Ljc4LDI5Ljc4LTEzLjMzLDI5Ljc4LTI5Ljc4YzAtMi45OC0uNTctNS44LTEuMzgtOC41MWwzMy45NS0zMy45NWMxNS40MSwxMS43NiwzNC42LDE4LjgzLDU1LjQ5LDE4LjgzLDUwLjYsMCw5MS42Mi00MS4wMiw5MS42Mi05MS42MiwwLTQ1LjgxLTMzLjY1LTgzLjY1LTc3LjU2LTkwLjQzWk0xMDQ5Ljk0LDI1Mi45MmMtMjUuOTQsMC00Ni45OC0yMS4wMy00Ni45OC00Ni45N3MyMS4wMy00Ni45Nyw0Ni45OC00Ni45Nyw0Ni45NywyMS4wMyw0Ni45Nyw0Ni45Ny0yMS4wMyw0Ni45Ny00Ni45Nyw0Ni45N1oiLz4KICAgIDwvZz4KICA8L2c+Cjwvc3ZnPg==) ![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?LanguageId=1) [Overview of all products](https://www.hubspot.com/products/get-started?LanguageId=1) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?LanguageId=1) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?LanguageId=1) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?LanguageId=1) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?LanguageId=1) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?LanguageId=1) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?LanguageId=1) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?LanguageId=1) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?LanguageId=1) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?LanguageId=1) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?LanguageId=1) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?LanguageId=1) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?LanguageId=1) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?LanguageId=1) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?LanguageId=1) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?LanguageId=1) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?LanguageId=1) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?LanguageId=1) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?LanguageId=1) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?LanguageId=1) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?LanguageId=1) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?LanguageId=1) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?LanguageId=1) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?LanguageId=1) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?LanguageId=1) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?LanguageId=1) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?LanguageId=1) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?LanguageId=1) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?LanguageId=1) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?LanguageId=1) - [Pricing](https://www.hubspot.com/pricing/marketing?LanguageId=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?LanguageId=1) - [What's New in HubSpot](https://www.hubspot.com/new?LanguageId=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) - [Sustainability](https://www.hubspot.com/sustainability?LanguageId=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Flake-one&hubs_content-cta=nav-resources-community&LanguageId=1) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?LanguageId=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?LanguageId=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?LanguageId=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?LanguageId=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?LanguageId=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?LanguageId=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?LanguageId=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?LanguageId=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?LanguageId=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?LanguageId=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?LanguageId=1) - [Migration](https://www.hubspot.com/services/professional/migrations?LanguageId=1) - [Premium Support](https://www.hubspot.com/services/premium-support?LanguageId=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?LanguageId=1) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?LanguageId=1) - [__Overview of all products__](https://www.hubspot.com/products/get-started?LanguageId=1) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?LanguageId=1) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?LanguageId=1) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?LanguageId=1) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?LanguageId=1) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?LanguageId=1) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?LanguageId=1) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?LanguageId=1) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?LanguageId=1) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?LanguageId=1) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?LanguageId=1) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?LanguageId=1) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?LanguageId=1) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?LanguageId=1) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?LanguageId=1) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?LanguageId=1) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?LanguageId=1) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?LanguageId=1) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?LanguageId=1) - [Manage content](https://www.hubspot.com/use-case/manage-content?LanguageId=1) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?LanguageId=1) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?LanguageId=1) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?LanguageId=1) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?LanguageId=1) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?LanguageId=1) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?LanguageId=1) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?LanguageId=1) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?LanguageId=1) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?LanguageId=1) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?LanguageId=1) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. 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It works with clients facing complex B2B sales and Ecommerce challenges to develop and implement smarter strategies. ### Build a Business that Solves Complex Problems Ryan Ruud, Founder and CEO of [Lake One](https://lakeonedigital.com/hubspot-consulting-minneapolis/?LanguageId=1), never set out to become a business owner. He started as an independent consultant. But as demand for his services grew, he had to think bigger. The only problem was that he wasn’t sure where to start. While Ryan wasn’t sure how to scale his business, he did know he wanted to move beyond offering piecemeal solutions to clients. Instead, he wanted to forge long-term, impactful client relationships by helping them solve their most complex problems. “I wanted to become a true business partner rather than just a vendor of marketing services, pay-per-click content, SEO, and related services,” says Ryan. ### Becoming a HubSpot Solutions Partner The support and knowledge that Ryan needed to successfully grow his business came from an unexpected source when one of Ryan’s early clients introduced him to the HubSpot CRM Platform. Ryan was impressed with the HubSpot CRM’s support and ease of use. He soon realized he could offer the HubSpot CRM Platform to his clients, which would help him grow his company with profitable and scalable services. “I saw how powerful it was, and I thought it could be core to the solutions we provide,” says Ryan. #### Learning how to grow the business Ryan decided to learn more about partnering with HubSpot and was delighted to discover that HubSpot’s partner program not only gave him the technical resources he needed to offer solutions in sales, marketing and service, it also gave him the support he needed to successfully build his business. “The program helped me with many aspects, from setting pricing to putting together packages,” says Ryan. “It included all the things I needed to figure out as a business owner.” Consequently, Ryan decided to become a HubSpot Solutions Partner. #### Game changer: the support of a channel account manager As a HubSpot Solutions Partner, Lake One was assigned a dedicated channel account manager (CAM). The channel account manager worked with Ryan and his team to develop a growth path for Lake One. “I don’t always have the time to work ON the business because I’m so busy with client work,” says Ryan. “My CAM holds me accountable.” Ryan explains the working relationship with Lake One’s CAM: “We have weekly meetings where we work on sales strategy. He also helps with pipeline reviews, business planning, and forecasting so we can get intentional about next steps. His support has been critical to our success.” #### Solving complex client problems While Ryan appreciated the benefits of the HubSpot Solutions Partner Program, initially he hesitated to go all-in with the HubSpot CRM Platform and build his business around it. “I was a little apprehensive about fully embracing HubSpot because I wanted to stay technology agnostic,” says Ryan. However, those reservations were swept aside when Ryan and his team discovered just how powerful the HubSpot CRM Platform really is for enterprise-size businesses. And no client project made the point better than Polywater. ### Polywater’s Legacy Marketing, Sales, and Service Tech Stack Polywater is a leading specialty-chemical manufacturer serving companies in the electrical and communications industries. When Polywater brought in the Lake One team, it had a 20-year old, on-premises CRM that contained tens of thousands of contacts. Polywater’s sales process was long and complex, with sales reps manually managing prospect and customer data. At the same time, its marketing efforts were complicated by a global audience, multiple language-specific websites, and complex relationships with reps and distributors. Figuring it all out wouldn’t be easy. #### Building a powerful content machine for thought leadership In addition to solving its long-standing sales and marketing issues, Polywater was also keen to grow its brand recognition and build a robust thought leadership program through content marketing. “We wanted to get the content machine going and create more content that would resonate with engineers,” says Erik Freyser, President, Polywater. ### Migrating Polywater to the HubSpot CRM Platform Ryan and the Lake One team accepted Polywater’s challenge. They decided to build the solution using [Marketing Hub](https://www.hubspot.com/products/marketing?LanguageId=1) and [CMS Hub](https://www.hubspot.com/products/cms?LanguageId=1), with the HubSpot CRM Platform at its core, to centralize and share client data across marketing, sales, and customer service. Ryan and the Lake One team started by cleaning Polywater’s existing data and migrating Polywater off its legacy CRM onto the HubSpot CRM Platform. It proved a complex task. “Contact clean up was definitely a journey,” says Amy Helke, Inside Sales at Polywater. “We code our contacts based on market, location, and company type. So it took a lot of thinking to figure out the best way to code contacts so we could integrate them all.” But thanks to expert guidance from Lake One, and the adaptability of HubSpot’s CRM, Polywater was able to consolidate all its contacts onto the platform. #### Integration with proprietary software Polywater’s proprietary Pull-Planner software. This software helps Polywater users make complex calculations needed for large-scale cable pulling projects. With the HubSpot CRM and Pull-Planner integration, Polywater has a record of Pull-Planner downloads right in the HubSpot CRM Platform. Sales reps can easily reference this information when communicating with prospects and customers to proactively understand more about their needs. #### Workflows to route contacts globally Lake One also created over 100 workflows in the HubSpot CRM Platform to automatically route contacts to the right salesperson based on industry, region, and several other variables. Further, Lake One integrated a ZIP code API to auto-populate forms by ZIP code, helping to automate complex U.S.-based territory mapping. #### Vidyard integration for face-to-face sales The Lake One team also integrated Vidyard with the HubSpot CRM Platform to enable sales reps to connect with prospects face-to-face remotely through a personalized video platform. Today, the sales team can replicate face-to-face meetings through one-to-one sales videos—a feature that became even more valuable when the COVID-19 pandemic halted in-person sales visits. #### Marketing automation for targeted outreach Lake One also helped Polywater’s sales and content marketing teams make better use of marketing assets to personalize their outreach to prospects and customers. This account-based marketing approach helps Polywater leverage content from its new content marketing program to create personalized customer experiences more efficiently. #### Knowledge and product hubs Lake One also helped Polywater create a knowledge hub that provides customers with a centralized source for learning. Similarly, Lake One also created a central library of product resources that contains product safety data sheets, technical information, and planning resources. Both the knowledge hub and library have helped establish Polywater as a leader in its field, helping to drive an 11% increase in visitors with the launch of its new website. “Lake One really helped put us at the front of the pack,” says Erik. ### 30% Growth YOY Since the Polywater project, Ryan is more committed than ever to the HubSpot CRM Platform and the Solutions Partner Program. In fact, 95% of Ryan’s client base is on the HubSpot CRM Platform. In addition, Lake One has grown 30% YOY since joining the HubSpot Solutions Partner Program. In recent months, that growth has jumped to 60-70%. Lake One’s employee base has scaled in kind, taking it from a one-person shop to a mature business with nine FTEs and about 10 contractors—and it’s still growing. Today, thanks in part to his becoming a HubSpot Solutions Partner, Ryan has what he always wanted—a business where he’s a trusted partner and advisor to his clients, not just a vendor. Table of Contents Table of Contents - [Build a Business that Solves Complex Problems](https://www.hubspot.com#build-a-business-that-solves-complex-problems) - [Becoming a HubSpot Solutions Partner](https://www.hubspot.com#becoming-a-hubspot-solutions-partner) - [Learning how to grow the business](https://www.hubspot.com#learning-how-to-grow-the-business) - [Game changer: the support of a channel account manager](https://www.hubspot.com#game-changer-the-support-of-a-channel-account-manager) - [Solving complex client problems](https://www.hubspot.com#solving-complex-client-problems) - [Polywater’s Legacy Marketing, Sales, and Service Tech Stack](https://www.hubspot.com#polywaters-legacy-marketing-sales-and-service-tech-stack) - [Building a powerful content machine for thought leadership](https://www.hubspot.com#building-a-powerful-content-machine-for-thought-leadership) - [Migrating Polywater to the HubSpot CRM Platform](https://www.hubspot.com#migrating-polywater-to-the-hubspot-crm-platform) - [Integration with proprietary software](https://www.hubspot.com#integration-with-proprietary-software) - [Workflows to route contacts globally](https://www.hubspot.com#workflows-to-route-contacts-globally) - [Vidyard integration for face-to-face sales](https://www.hubspot.com#vidyard-integration-for-face-to-face-sales) - [Marketing automation for targeted outreach](https://www.hubspot.com#marketing-automation-for-targeted-outreach) - [Knowledge and product hubs](https://www.hubspot.com#knowledge-and-product-hubs) - [30% Growth YOY](https://www.hubspot.com#30-growth-yoy) ![AOh14GjHtM86zbztPDW1hwFA3tc53FdOMHmQ-k5DNRbQXQ=s128-p-k-rw-no](https://www.hubspot.com/hs-fs/hubfs/Imported%20sitepage%20images/AOh14GjHtM86zbztPDW1hwFA3tc53FdOMHmQ-k5DNRbQXQ=s128-p-k-rw-no.webp?width=120&height=120&name=AOh14GjHtM86zbztPDW1hwFA3tc53FdOMHmQ-k5DNRbQXQ%3Ds128-p-k-rw-no.webp) > We’re there to help our clients put systems in place and scale them to support their sales and marketing—and resolve any other complex problems that come up. And we’re doing it all on the HubSpot CRM Platform. Ryan Ruud Founder and CEO ![](https://www.hubspot.com/hubfs/Case%20Studies%20Redesign%202025/template_cta_illustration_dark.png) ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. 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