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[![HubSpot](data:image/svg+xml;base64,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) ![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. 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The company sells to schools, parents at home and clinics to deliver the online courses to students. ### Transforming Accessibility of Educational Resources for Students When teacher or parent inquires about [LearnFast’s](http://www.learnfasthome.com.au/) services, an educational consultant follows up to recommend the most appropriate mix to match the child with specialized programs to suit the student’s needs. LearnFast is a lean team of education consultants, speech pathologists, and business administrators. The business side of the house includes one marketer. The company’s track record proved that if they can generate the leads, the education consultants can sell the online courses due to such a high demand in their market. That said, lead generation was becoming the bottleneck to growing their business and the team at LearnFast decided they needed a solution.  ### Switching Marketing Technology Providers Previously LearnFast used a variety of point solutions including AdWords, Silverpop Engage, and Constant Contact for about three years. Integrations between these tools and their CRM were not seamless and data often was lost due to manual or duplicate processes. Their sole marketer was also frustrated with the experience of using and engaging with Silverpop in particular. It was time-consuming to call support with technical questions as she rarely receive actionable answers to bugs in the software. The cobbled together technologies also created inefficiencies in lead generation activities and massive costs leading to a negative ROI of LearnFast's marketing activities. [Peter Barnes](https://www.linkedin.com/in/peter-barnes-24848ab) is LearnFast’s Chief Learning Innovator who is responsible for growing the business from both new products and applications, but also a revenue perspective. Peter was first introduced to HubSpot by a friend’s recommendation. Peter and [Julie George](https://au.linkedin.com/in/julie-george-01961359), the head marketer, researched inbound marketing and HubSpot through blog posts, downloadable content and reviews on third party sites like [G2Crowd](https://www.g2crowd.com/products/hubspot/reviews). After completing their due diligence, they decided to purchase HubSpot based on the suite of tools provided and the success stories they read about similar HubSpot customers. ### Creating Content and Increasing Lead Generation Peter’s first initiative after purchasing HubSpot was to build and scale content via a blog. Post include content about neuroscience and learning difficulty research. In the first 18 months using HubSpot, Peter and his team published 158 blog posts. A particular feature he finds helpful is the integrated best practices sidebar built into HubSpot’s Blog app with quick tips and best practices for writing a post. It includes suggestions for titles, meta descriptions and a checklist of essential aspects of a blog post to get found by search engines. Following the inbound methodology, LearnFast was inspired to start a weekly newsletter called ‘The Learning Brain.’ It features ground-breaking research discoveries and the company’s most popular blog articles. Using HubSpot Academy and customer knowledge articles, Peter and his team learned best practices in email marketing, such as including enticing images, how to write bold and concise headlines, and sending emails from a real life person instead of a generic email address.  LearnFast also created a seamless integration of their HubSpot portal with Salesforce CRM. Peter recalls, “Right from the beginning, it was easy to do it and we’ve never had any problems. It’s been a joy.” Working with their customer success manager, LearnFast was able to build this integration right from the start without the need for any third party help. This has allowed LearnFast’s education consultants to be much more efficient because client data is not lost in a poorly built integration. ### Measuring Results and Teaching Children The LearnFast blog has grown from absolute zero to more than 9,500 views per month. Coupled with content offers and calls-to-action on blog posts, this led to a __4x increase in lead generation__. Peter and Julie have __doubled open rates and tripled click-through rates__ of the email newsletter within 18 months. They’re continuing to iterate on their marketing creativity with new campaigns and sharing cutting edge neuroscience research with parents. He is particularly excited about the new blog and email editors HubSpot released at the end of 2015, which were created for even more ease of use and efficiency. Additionally, Peter and his team loved the onboarding process so much that they’ve cloned the structure for their own onboarding of new school clients. Peter says, “It’s one of the best things we’ve seen in a long, long time.” Now their onboarding process includes an account manager who works with new clients during the first 90 days, quarterly calls with existing clients and continued educational resources throughout the lifetime of a client. LearnFast is looking to the future with the steadfast mission to help as many children as possible be successful in the classroom. Refined from the latest brain science research over the past 15 years, LearnFast’s programs have helped over 15,000 children in Australia and New Zealand. Table of Contents Table of Contents - [Transforming Accessibility of Educational Resources for Students](https://www.hubspot.com#transforming-accessibility-of-educational-resources-for-students) - [Switching Marketing Technology Providers](https://www.hubspot.com#switching-marketing-technology-providers) - [Creating Content and Increasing Lead Generation](https://www.hubspot.com#creating-content-and-increasing-lead-generation) - [Measuring Results and Teaching Children](https://www.hubspot.com#measuring-results-and-teaching-children) ![](https://www.hubspot.com/hubfs/Case%20Studies%20Redesign%202025/template_cta_illustration_dark.png) ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. 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