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[Free HubSpot CRM](https://www.hubspot.com/products/crm?error=error_code) [Overview of all products](https://www.hubspot.com/products/get-started?error=error_code) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?error=error_code) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?error=error_code) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?error=error_code) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?error=error_code) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?error=error_code) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?error=error_code) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?error=error_code) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?error=error_code) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?error=error_code) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?error=error_code) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?error=error_code) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?error=error_code) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?error=error_code) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?error=error_code) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?error=error_code) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?error=error_code) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?error=error_code) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?error=error_code) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?error=error_code) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?error=error_code) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?error=error_code) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?error=error_code) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?error=error_code) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?error=error_code) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?error=error_code) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?error=error_code) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?error=error_code) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?error=error_code) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?error=error_code) - [Pricing](https://www.hubspot.com/pricing/marketing?error=error_code) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?error=error_code) - [What's New in HubSpot](https://www.hubspot.com/new?error=error_code) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?error=error_code) - [Sustainability](https://www.hubspot.com/sustainability?error=error_code) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?error=error_code) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?error=error_code) - [Technology Partner Program](https://www.hubspot.com/partners/app?error=error_code) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?error=error_code) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?error=error_code) - [Startup Partner Program](https://www.hubspot.com/startups/partners?error=error_code) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?error=error_code) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?error=error_code) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?error=error_code) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?error=error_code) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?error=error_code) - [Migration](https://www.hubspot.com/services/professional/migrations?error=error_code) - [Premium Support](https://www.hubspot.com/services/premium-support?error=error_code) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?error=error_code) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?error=error_code) - [__Overview of all products__](https://www.hubspot.com/products/get-started?error=error_code) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?error=error_code) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?error=error_code) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?error=error_code) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?error=error_code) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?error=error_code) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?error=error_code) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?error=error_code) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?error=error_code) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?error=error_code) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?error=error_code) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?error=error_code) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?error=error_code) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?error=error_code) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?error=error_code) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?error=error_code) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?error=error_code) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?error=error_code) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) - [Manage content](https://www.hubspot.com/use-case/manage-content?error=error_code) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?error=error_code) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?error=error_code) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?error=error_code) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?error=error_code) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?error=error_code) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?error=error_code) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?error=error_code) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?error=error_code) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?error=error_code) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?error=error_code) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?error=error_code) - [Pricing](https://www.hubspot.com/pricing/marketing?error=error_code) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?error=error_code) - [What's New in HubSpot](https://www.hubspot.com/new?error=error_code) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?error=error_code) - [Sustainability](https://www.hubspot.com/sustainability?error=error_code) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?error=error_code) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?error=error_code) - [Technology Partner Program](https://www.hubspot.com/partners/app?error=error_code) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?error=error_code) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?error=error_code) - [Startup Partner Program](https://www.hubspot.com/startups/partners?error=error_code) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?error=error_code) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?error=error_code) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?error=error_code) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?error=error_code) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?error=error_code) - [Migration](https://www.hubspot.com/services/professional/migrations?error=error_code) - [Premium Support](https://www.hubspot.com/services/premium-support?error=error_code) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?error=error_code) - About About - [About Us](https://www.hubspot.com/our-story?error=error_code) - [Careers](https://www.hubspot.com/careers?error=error_code) - [Contact Us](https://www.hubspot.com/company/contact?error=error_code) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?error=error_code) [Start free or get a demo](https://www.hubspot.com/products/get-started?error=error_code) [Log in](https://app.hubspot.com/login?error=error_code) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?error=error_code) - [Case Studies Overview](https://www.hubspot.com/case-studies?error=error_code) - [Directory](https://www.hubspot.com/case-studies/directory?error=error_code) - Motorola Solutions  # How Motorola Solutions Unified Its Data to Solve for Safer with HubSpot Software & Technology 1,000+ employees  Use Cases - Combine Data - Enhance Data Products - [Data Hub](https://www.hubspot.com/products/operations?error=error_code) - [Marketing Hub](https://www.hubspot.com/products/marketing?error=error_code) Featured - Data Studio ### Story Overview With HubSpot’s Data Hub and Data studio, Motorola Solutions unified 123,000+ customer records and gave its marketing team real-time access to trusted data. One campaign uncovered an incredible cross-sell opportunity—generating millions in revenue. Now, marketers move faster and act smarter, helping advance the company’s mission to protect people, places, and property. ### About Company Motorola Solutions places safety and security at the core of its mission. The company builds and connects technologies designed to protect people, property, and places. Its solutions enable the collaboration essential to creating safer communities, schools, hospitals, businesses, and ultimately, nations. Through a deep commitment to innovation, Motorola Solutions is shaping a safer future for all. #### __Story Snapshot__ * * *   Table of Contents Table of Contents - [Story Snapshot](https://www.hubspot.com#story-snapshot)  > Data Studio opens the door to behavior-based marketing—triggered by how customers actually use our products. Steven Weingarth Senior Global Director of Digital Marketing [Motorola Solutions](https://www.motorolasolutions.com/en_us.html?error=error_code) [](https://www.motorolasolutions.com/en_us.html?error=error_code)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?error=error_code) ##### Related Case Studies -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - Software & Technology - United States - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/tumblr?error=error_code) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo?error=error_code) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio?error=error_code) -  ### How Crunch Fitness Scales Human-Centered Marketing to Fuel Member Growth with Marketing Hub - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/crunch-fitness?error=error_code) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading?error=error_code) -  ### Better Member Experiences, Record Sales: How Gold’s Gym SoCal Grows with HubSpot - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/golds-gym-so-cal?error=error_code) -  ### Insurance for Texans Grows 60% and Elevates Service with HubSpot's Unified Platform - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/insurance-for-texans?error=error_code) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding?error=error_code) -  ### NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM - 1,000+ employees - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ntucfirstcampus?error=error_code) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0?error=error_code) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - Software & Technology - United States - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/tumblr?error=error_code) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo?error=error_code) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio?error=error_code) -  ### How Crunch Fitness Scales Human-Centered Marketing to Fuel Member Growth with Marketing Hub - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/crunch-fitness?error=error_code) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading?error=error_code) -  ### Better Member Experiences, Record Sales: How Gold’s Gym SoCal Grows with HubSpot - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/golds-gym-so-cal?error=error_code) -  ### Insurance for Texans Grows 60% and Elevates Service with HubSpot's Unified Platform - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/insurance-for-texans?error=error_code) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding?error=error_code) -  ### NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM - 1,000+ employees - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ntucfirstcampus?error=error_code) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0?error=error_code) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - Software & Technology - United States - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/tumblr?error=error_code) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo?error=error_code) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio?error=error_code) -  ### How Crunch Fitness Scales Human-Centered Marketing to Fuel Member Growth with Marketing Hub - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/crunch-fitness?error=error_code) -  ### How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ignite-reading?error=error_code) -  ### Better Member Experiences, Record Sales: How Gold’s Gym SoCal Grows with HubSpot - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/golds-gym-so-cal?error=error_code) -  ### Insurance for Texans Grows 60% and Elevates Service with HubSpot's Unified Platform - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/insurance-for-texans?error=error_code) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - United States - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding?error=error_code) -  ### NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM - 1,000+ employees - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ntucfirstcampus?error=error_code) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - Data Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0?error=error_code) [See all case studies](https://www.hubspot.com/case-studies/directory?error=error_code) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products?error=error_code) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo?error=error_code) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?error=error_code) Free Meeting Scheduler App - 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