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- ## The HubSpot Customer Platform
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Generate a pipeline of high-quality prospects.
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Streamline your process and close more deals faster.
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Support customers at scale with AI and a help desk.
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- ## Content
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Easily craft content for your audience, with help from AI.
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Organize, update, and distribute content in one place.
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Scale customer service with an AI customer agent.
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Get instant answers about your customers with an AI data agent.
## By Team Size
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HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined)
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## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined)
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Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined)
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Sales software](https://www.hubspot.com/products/sales?missing=undefined)
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Customer service software](https://www.hubspot.com/products/service?missing=undefined)
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Content marketing software](https://www.hubspot.com/products/content?missing=undefined)
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Data management software](https://www.hubspot.com/products/data?missing=undefined)
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__Revenue Hub__
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CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?missing=undefined)
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__Smart CRM__
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AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?missing=undefined)
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__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?missing=undefined)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?missing=undefined)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?missing=undefined)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined)
- Solutions Solutions
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- [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined)
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- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined)
- [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies?missing=undefined)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight?missing=undefined)
- [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined)
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- [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined)
- [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
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- npower Business Solutions

# npower Business Solutions saves £50,000 per year with HubSpot
Energy & Utilities
Enterprise

- 5
separate tools consolidated into 1
- £50,000
annual saving
- 5-10%
average increase in website visits, leads, and conversions
Use Cases
- Enterprise
- Inbound Marketing
- Integrate Company Data
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing?missing=undefined)
- [Sales Hub](https://www.hubspot.com/products/sales?missing=undefined)
- [Service Hub](https://www.hubspot.com/products/service?missing=undefined)
- [Content Hub](https://www.hubspot.com/products/content?missing=undefined)
### Story Overview
When E.ON acquired npower Business Solutions, the marketing team had six months to find a new website solution. With CMS Hub and Marketing Hub, nBS was able to consolidate 5 tools into 1 and save £50,000/year. They created a single source of truth and implemented feedback loops to improve customer experience, which led to an average 5-to-10% increase in website leads and conversions.
### About Company
npower Business Solutions is one of the largest suppliers of business electricity in the UK.
### Seizing new opportunities
When npower Business Solutions was acquired by E.ON, the marketing team was presented with an opportunity.
In the past, the company website had belonged to a different team. “Anytime we wanted to make an update to the website, we had to get in touch with somebody in the npower domestic digital marketing team,” explains Head of Marketing Michael Byrne. The process caused delays and frustrations.
Now, the website was going to be handed over to them. They would have full control over the CMS, the design, and the content.
The first order of business was finding a more cost-efficient and less complicated hosting solution. “We didn't want to keep the incumbent because it was overly complicated,” Michael says. “For what we wanted, it was over-engineered.”
The catch? They only had 6 months before contract renewal. Six months to find, evaluate, choose, and implement a new website before they would lose their existing content and data forever. “We needed to move quickly,” Michael says.
### Searching for a CRM
Searching for a new CMS gave the marketing team the opportunity to tackle another long-standing challenge they’d been facing as a team: a lack of CRM for marketing functions. “There was no central CRM, and all of our data was scattered across a collection of different applications and databases. There was no point in trying to clean the data either, because it would be overwritten by another database.”
Instead of a centralised tool to manage marketing functions, the marketing team had to cobble together a solution from several different softwares. It was disjointed and expensive. “We were paying for a social media management platform. We were paying for an email tool. We were paying to host a microsite. It was all of these different costs for applications that didn’t communicate well,” Michael says.
### No single view of the customer
Working without a CRM—and the previous lack of access to their website—meant that the marketing team was missing one of the most crucial elements for success: a single view of the customer. Everything was decentralised.
“There was a database for invoicing. There were multiple versions of other CRM platforms, as well as different applications for our products. And if that wasn’t complex enough, when we were bought by E.ON, we had to merge E.ON’s data and products with our own and migrate those customers. It became extremely difficult to navigate and know which was the version of truth for customers,” Michael says.
All of this also made attribution difficult, and it was hard to tie marketing campaigns to sales. “We were trying to use campaign codes, and have the sales teams input the right campaign code manually during their call with a customer,” Michael says. “They were pulling from a list of 10 live campaigns at any one time, and of course they never did it. It felt impossible to tie marketing efforts to actual sales that were made.”
### Building a new website
The npower Business Solutions marketing team first discovered HubSpot through [CMS Hub](https://www.hubspot.com/products/cms?missing=undefined). They were able to successfully map out their new website, transfer and update existing copy, build and test their website in time for their six-month deadline.
“All of a sudden, we had the power to add our own pages very quickly, to amend pages, to delete pages, and to implement the tracking we had been missing,” Michael says. “It was really exciting and empowering to not only be able to make changes, but to get better reporting and more opportunities for personalisation.”
CMS Hub’s flexibility gives marketing complete control of the website—without stifling other teams who need to make updates. “We can allow people to suggest changes, but only certain people have publishing rights. So we’ve got nice controls over what goes live and when it goes live, while still letting people who want to enrich the website do so, without stopping innovation,” Michael says.
### Consolidating costs and data
Through CMS Hub, Michael and his team realised that adding Marketing Hub to their tech stack would solve their previous lack of CRM and help them consolidate marketing tools onto a single platform. Since implementing Marketing Hub, they’ve been able to consolidate at least five previous tools into one, saving at least £50,000 per year while also streamlining their tech stack.
“Through one platform and one payment, we’re able to gain access to all these really smart tools to schedule our social media, to create automated journeys, to have an email function,” Michael says. “And all that data of those prospects and customers that are interacting and engaging with us goes into one central source.”
HubSpot also gives the marketing team access to all of the data that they couldn’t see before. “Previously, there would have been one team that writes the comms and another that selects the data. Now that we’ve got HubSpot, we’ve got the data. A single person can write the comms and send out the email. We had two different teams that we were able to absorb within the marketing team,” Michael adds.
### Proactive communication
Using Marketing Hub has allowed npower Business Solutions to create customer journeys and implement lead scoring, which in turn allows them to fast track high-scoring leads to their sales colleagues so they can close more deals, faster.
They’ve also connected their main billing and SLA customer database to HubSpot, which gives them the opportunity to contact customers for renewal proactively, instead of waiting for their contracts to expire. “We can work backwards from the contract end date. Thirty, sixty, and ninety days before, the customers receive automated renewal correspondence. We make sure we’re really pushing renewal rates and offering them value,” Michael says.
Combined with lead scoring, this allows them to contact highly-engaged customers for renewal conversations more effectively. “We can fast track highly-engaged customers and have an early renewal conversation with them,” Michael says. “We're now passing those opportunities through to the sales team in a consistent, more measured way.”
### Improving customer experience
Having all of their marketing efforts and website function consolidated onto a single platform is not just better for the company—it’s better for their customers, too.
With Marketing Hub, the messaging customers receive is consistent across all channels. Communication timelines with customers have also decreased from weeks down to days.
On the website, integrations with apps like Hotjar allow npower Business Solutions to get real-time feedback on customer experience and use that data to make improvements.
“It’s very intuitive for us now to work with that data as we receive it,” Michael says. “We can update and enrich the website as needed, creating a better experience for our customers.”
### Results and internal recognition
Now that the marketing team can properly attribute sales and marketing successes to corresponding campaigns, they’ve been able to show the value of what they do and get internal recognition for their work. “We’re able to tell a story consistently every single month about which individuals are doing which part and adding value to our company,” Michael says. “It’s very important for internal PR.”
The team has also seen a steady increase in nearly all metrics they track: between website visits, conversions, and closed deals, Michael estimates there’s been a 5-10% increase across the board.
“We’re attracting more of the right prospects to the website. We’re able to convert them more, and we’re able to close more of those deals,” Michael says. “Thanks to HubSpot, we can attribute marketing efforts and marketing sales within the business.”
Table of Contents Table of Contents
- [Seizing new opportunities](https://www.hubspot.com#seizing-new-opportunities)
- [Searching for a CRM](https://www.hubspot.com#searching-for-a-crm)
- [No single view of the customer](https://www.hubspot.com#no-single-view-of-the-customer)
- [Building a new website](https://www.hubspot.com#building-a-new-website)
- [Consolidating costs and data](https://www.hubspot.com#consolidating-costs-and-data)
- [Proactive communication](https://www.hubspot.com#proactive-communication)
- [Improving customer experience](https://www.hubspot.com#improving-customer-experience)
- [Results and internal recognition](https://www.hubspot.com#results-and-internal-recognition)

> Through one platform we have access to all of these marketing tools. The intelligence we collect from prospects goes into one central source. It’s really powerful to have everything in one place.
Michael Byrne
Head of Marketing
[npower Business Solutions](https://npowerbusinesssolutions.com/?missing=undefined)
[](https://npowerbusinesssolutions.com/?missing=undefined)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo?missing=undefined)
##### Related Case Studies
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### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics
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### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot
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### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder
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### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- Enterprise
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### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot
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### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel
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### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub
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### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
- Enterprise
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### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM
- Enterprise
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### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- Enterprise
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[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm?missing=undefined)
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### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics
- Enterprise
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/ekol-logistics?missing=undefined)
- 
### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot
- Enterprise
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/colt?missing=undefined)
- 
### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder
- Marketing Hub
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?missing=undefined)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- Enterprise
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent?missing=undefined)
- 
### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot
- Enterprise
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/yulife?missing=undefined)
- 
### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel
- Enterprise
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel?missing=undefined)
- 
### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub
- Enterprise
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings?missing=undefined)
- 
### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
- Enterprise
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub?missing=undefined)
- 
### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM
- Enterprise
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/allica-bank?missing=undefined)
- 
### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- Enterprise
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm?missing=undefined)
- 
### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics
- Enterprise
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/ekol-logistics?missing=undefined)
- 
### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot
- Enterprise
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/colt?missing=undefined)
- 
### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder
- Marketing Hub
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?missing=undefined)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- Enterprise
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent?missing=undefined)
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