Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?pp=env) - Close Search - [Log in](https://app.hubspot.com/login?pp=env) - About About - [About Us](https://www.hubspot.com/our-story?pp=env) - [Careers](https://www.hubspot.com/careers?pp=env) - [Contact Us](https://www.hubspot.com/company/contact?pp=env) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?pp=env) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?pp=env) [Overview of all products](https://www.hubspot.com/products/get-started?pp=env) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?pp=env) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?pp=env) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?pp=env) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?pp=env) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?pp=env) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?pp=env) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?pp=env) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?pp=env) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?pp=env) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?pp=env) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?pp=env) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?pp=env) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?pp=env) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?pp=env) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?pp=env) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?pp=env) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?pp=env) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?pp=env) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?pp=env) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?pp=env) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?pp=env) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?pp=env) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?pp=env) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?pp=env) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?pp=env) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?pp=env) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?pp=env) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?pp=env) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?pp=env) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?pp=env) - [Pricing](https://www.hubspot.com/pricing/marketing?pp=env) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?pp=env) - [What's New in HubSpot](https://www.hubspot.com/new?pp=env) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?pp=env) - [Sustainability](https://www.hubspot.com/sustainability?pp=env) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?pp=env) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?pp=env) - [Technology Partner Program](https://www.hubspot.com/partners/app?pp=env) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?pp=env) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?pp=env) - [Startup Partner Program](https://www.hubspot.com/startups/partners?pp=env) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?pp=env) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?pp=env) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?pp=env) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?pp=env) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?pp=env) - [Migration](https://www.hubspot.com/services/professional/migrations?pp=env) - [Premium Support](https://www.hubspot.com/services/premium-support?pp=env) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?pp=env) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?pp=env) - [__Overview of all products__](https://www.hubspot.com/products/get-started?pp=env) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?pp=env) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?pp=env) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?pp=env) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?pp=env) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?pp=env) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?pp=env) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?pp=env) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?pp=env) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?pp=env) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?pp=env) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?pp=env) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?pp=env) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?pp=env) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?pp=env) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?pp=env) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?pp=env) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?pp=env) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?pp=env) - [Manage content](https://www.hubspot.com/use-case/manage-content?pp=env) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?pp=env) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?pp=env) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?pp=env) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?pp=env) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?pp=env) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?pp=env) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?pp=env) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?pp=env) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?pp=env) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?pp=env) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?pp=env) - [Pricing](https://www.hubspot.com/pricing/marketing?pp=env) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?pp=env) - [What's New in HubSpot](https://www.hubspot.com/new?pp=env) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?pp=env) - [Sustainability](https://www.hubspot.com/sustainability?pp=env) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?pp=env) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?pp=env) - [Technology Partner Program](https://www.hubspot.com/partners/app?pp=env) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?pp=env) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?pp=env) - [Startup Partner Program](https://www.hubspot.com/startups/partners?pp=env) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?pp=env) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?pp=env) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?pp=env) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?pp=env) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?pp=env) - [Migration](https://www.hubspot.com/services/professional/migrations?pp=env) - [Premium Support](https://www.hubspot.com/services/premium-support?pp=env) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?pp=env) - About About - [About Us](https://www.hubspot.com/our-story?pp=env) - [Careers](https://www.hubspot.com/careers?pp=env) - [Contact Us](https://www.hubspot.com/company/contact?pp=env) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?pp=env) [Start free or get a demo](https://www.hubspot.com/products/get-started?pp=env) [Log in](https://app.hubspot.com/login?pp=env) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?pp=env) - [Case Studies Overview](https://www.hubspot.com/case-studies?pp=env) - [Directory](https://www.hubspot.com/case-studies/directory?pp=env) - NTUC First Campus  # NTUC First Campus Drives Double-Digit % Increase in Enrolments with HubSpot CRM Education 1,000+ employees  - Double-digit percentage increase in overall enrollments - >5,000 hours of productivity gains Use Cases - Increase Conversion Rates Products - [Marketing Hub](https://www.hubspot.com/products/marketing?pp=env) - [Sales Hub](https://www.hubspot.com/products/sales?pp=env) - [Data Hub](https://www.hubspot.com/products/operations?pp=env) ### Story Overview NTUC First Campus, aiming to enhance operational efficiency and customer engagement, implemented HubSpot CRM to streamline processes. Today, they have transformed their business operations, bringing in a double-digit percentage increase in conversions and over 5,000 hours of productivity gains. ### About Company NTUC First Campus (NFC) is committed to enabling bright futures for every child and their family by providing quality, inclusive educational and developmental services from infancy to the primary school years. Since 1977, NFC has been a leader in early childhood education and services. We have pioneered many inspiring and innovative firsts in our commitment to creating bright futures for every child, their family, and our people. # Manual mayhem: Navigating inefficiencies in lead and customer management As one of Singapore’s largest early childhood education and services providers, [NTUC First Campus](https://www.ntucfirstcampus.com/?pp=env) (NFC) has over 180 centers, serving over 29,000 students, with plans to increase its enrollment by 10,000 in 2025.  With 5,000 employees, NFC needed to streamline workflows to improve its customer service, strengthen trust among parents who chose NFC as their children’s school of choice,  while also boosting brand awareness and credibility to drive future intakes.  Previously, NFC's enrollment team faced difficulties managing leads from various channels, including social media and ads, due to the absence of a good working CRM. This made it challenging to keep track of parents' enquiries and respond in time. “When I joined NFC three years ago, the organization didn't have an established Martech infrastructure and was finding it difficult to keep pace with their needs,” shares Eleanor Tan, the Chief Customer Officer at NTUC First Campus. “This led to inefficiencies in managing leads and integrating data, impacting their ability to engage with prospective parents optimally.”   # Connecting the dots on a single, integrated platform After evaluating various solutions, NFC chose HubSpot CRM to overhaul its entire marketing and sales operational workflow.  “With HubSpot, we could integrate marketing, sales, and support all in one platform. Getting the buy-in from employees was also quite seamless because of its intuitive interface," says Jeannie Ho, Technological Project Manager.  The migration to HubSpot came in phases, starting with the marketing side of the business. “We started with replacing the previous marketing system, followed by integration with our other systems. In total, we took about a year to complete the full migration,” adds Ms Ho.    # Engaging customers effectively The combination of the [Marketing Hub](https://www.hubspot.com/products/marketing?pp=env), [Sales Hub](https://www.hubspot.com/products/sales?pp=env), [Service Hub](https://www.hubspot.com/products/service?pp=env), and [Operations Hub](https://www.hubspot.com/products/operations?pp=env) has enhanced the way NFC leverages its data and, consequently, the way it operates marketing campaigns and nurtures leads. In the past, many leads turned cold and were eventually forgotten. This was also the cause of the high level of dissatisfaction among its customers and potential customers.  Now, HubSpot’s automation enables NFC to send automated thank-you emails and effectively track more than 50,000 annual leads, ensuring that all customers are engaged and happy while keeping processes running smoothly. The CRM consolidated NFC’s data into a single source of truth, ensuring continuity even with staff changes.   # Customizing campaigns with workflow automation With a few hundred workflows taking place at any time, NFC now manages lead management and customer service like a well-oiled machine.  “We now have a proper process in place to track customer journey from the moment they fill out the interest form on our website” says Ms Ho, adding that having full visibility gives the team much more clarity on the user journey, as well as helps them identify any gaps in the business. HubSpot's intuitive and user-friendly design, combined with its extensive customisation options, enables any team member to get up to speed quickly. Marketing campaigns can now be created efficiently in just a few clicks, and the robust, flexible reporting functions provide the NFC team with quick, actionable insights quickly, facilitating more targeted and effective outreach efforts. With a double-digit percentage increase in enrollments and steady improvements in the quality management stats of enrollment advisors, NFC continues to refine its processes with HubSpot. “We’re seeing at least 5,000 hours of productivity gains from our enrollment advisors due to the automations that HubSpot enables,” says Ms Tan.    # A better-equipped team made for the future By eliminating the need to sift through leads manually, enrollment advisors experience less stress and enhanced productivity . “Now, our focus is on converting interested parents, rather than worrying about identifying the right leads, which has significantly changed our approach to work,” adds Ms Tan.  With data like income level, date of interest, and proximity readily accessible on the platform, enrollment advisors are better informed when they speak to their leads. “The quality of conversations with parents used to be more transactional as our advisors were not always able to get the right information, making it hard to have the right conversations. However, we’ve since noticed a major improvement in the quality of discussions between our enrollment advisors and parents,” Ms Tan explained.  “With HubSpot, the marketing and sales team no longer work in silos,” says Ms Ho. “Now that everything is on the same platform, the teams can speak the same language,” Ms Ho shares, adding that beyond the productivity gains, there is also less friction between teams.    # Planning ahead Moving forward, NFC plans to improve efficiency and effectiveness further when marketing and managing customers and leads.  The organization is exploring HubSpot’s Service Hub as a solution for survey collection and support ticket management, with its ability to deliver self-service support at scale and 24/7 availability, which is a helpful method in enhancing the overall customer experience. Being able to link the Operations Hub and all other integrations that work in the background will allow NFC to be more strategic moving forward, all while keeping the customer first.  “We are eager to explore new content and AI features from HubSpot, and are very happy that new features are introduced daily. We will look more closely into these products to see how we can implement them accordingly as we improve our service levels,” Ms Tan says. Table of Contents Table of Contents - [Manual mayhem: Navigating inefficiencies in lead and customer management](https://www.hubspot.com#manual-mayhem-navigating-inefficiencies-in-lead-and-customer-management) - [Connecting the dots on a single, integrated platform](https://www.hubspot.com#connecting-the-dots-on-a-single-integrated-platform) - [Engaging customers effectively](https://www.hubspot.com#engaging-customers-effectively) - [Customizing campaigns with workflow automation](https://www.hubspot.com#customizing-campaigns-with-workflow-automation) - [A better-equipped team made for the future](https://www.hubspot.com#a-better-equipped-team-made-for-the-future) - [Planning ahead](https://www.hubspot.com#planning-ahead) > With HubSpot, the marketing and sales team no longer work in silos. Now that everything is on the same platform, the teams can speak the same language. Jeannie Ho Technological Project Manager NTUC First Campus  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?pp=env) ##### Related Case Studies -  ### The Knowledge Academy increases sales 192% with HubSpot - Education - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-knowledge-academy?pp=env) -  ### How GSF transformed HubSpot CRM into a powerful growth engine built for the education space - Education - Singapore - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/global-schools-foundation?pp=env) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm?pp=env) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - Marketing Hub - Sales Hub - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio?pp=env) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 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