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## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - 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[Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fpayplug&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - PayPlug  # PayPlug Powers Up and Boosts Leads by 30% With HubSpot Software & Technology 1-25 employees  - 30% increase in leads - 500% increase in blog traffic - 15% increase website traffic Use Cases - Increase Leads Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview Since implementing HubSpot's platform, PayPlug has increased its blog visitors by 500%, while its leads have grown by 30%. ### About Company PayPlug is the first online payment solution designed specifically for SMEs. PayPlug’s goals are to make online commerce accessible and help small businesses stand out. ### Ditching Disjointed Solutions for One Powerful Platform Founded in 2012, [PayPlug](https://www.payplug.com/fr/) offers a straightforward online payment solution to SMEs. It enables merchants to process credit card transactions quickly and efficiently while providing them with the highest levels of security and fraud protection. By 2017, it had thousands of customers throughout France and Europe, and it wanted to build on that momentum. It knew that a successful inbound marketing strategy could make all the difference, but it was struggling with a set of disjointed point solutions. “Before I was hired, PayPlug was using several point solutions for email marketing and blogging, and our CRM was a spreadsheet,” explains Pauline Parizot, now PayPlug’s head of marketing. “None of our systems were integrated, which made it difficult to pursue a cohesive strategy or get useful analytics.” Pauline was an avid follower of the HubSpot blog, and she knew that she wanted to use its software in her next role. When she interviewed with PayPlug, she presented a plan that laid out how it could benefit the business. “After I started with the company, the management team decided that an all-in-one software was the best way to implement the inbound methodology. We evaluated several, and I was delighted when we chose the HubSpot software. It just stood out from the others in terms of tools, automation features and analytics, but what sold us was all the support and guidance that was on offer. It was clear that we would be dealing with people who understood our challenges and who were invested in our success. We signed up in 2017.” ### Syncing Up Marketing and Sales PayPlug decided to use the HubSpot [Growth Stack](https://www.hubspot.com/products/growth-stack) – the combination of the [Marketing](https://www.hubspot.com/products/marketing), [CRM](https://www.hubspot.com/products/crm) and [Sales](https://www.hubspot.com/products/sales) software – to ensure that its new inbound strategy was embedded throughout its business. With HubSpot [Marketing Hub](https://www.hubspot.com/products/marketing), it created a resources library complete with ebooks, whitepapers, webinars, infographics and case studies, adding [Calls-to-Action](https://www.hubspot.com/products/calls-to-action)and [Forms](https://www.hubspot.com/products/marketing/forms) to encourage user engagement. “It was a springboard for us to pursue a new content strategy. Rather than just talking about payments, we can now cover broader e-commerce topics that are of interest to our SME customers. We also moved our blog to the HubSpot [CMS](https://www.hubspot.com/products/marketing/content-optimization-system), and started optimising our posts so they could be easily found by search engines,” says Pauline. The sales team is reaping benefits as well. With the Sales Hub, they have access to relevant lead information, and they productivity tools to optimise their outreach, manage their pipelines and close more deals. “Our marketing and sales teams are now much more aligned. We’re all working from the same page, and we know where we stand with every lead. There’s no more back and forth about who did what. We share dashboards and objectives – everything is a lot simpler and more peaceful!” Pauline says that her HubSpot customer success manager has helped PayPlug to supercharge its inbound strategy. “He goes above and beyond! He has a strategic view of our business, and the advice he gives us is spot on. For example, we recently wanted to expand our presence in the Italian market, and he did much research and came up with some great ideas. I often cite him as an example when we’re discussing how to deliver true customer service.” PayPlug continues to delve into all that can be achieved with the HubSpot software. “We love the HubSpot [Academy](https://academy.hubspot.com/); the marketing team consults it very regularly, learning new skills and ways to use the platform. Last week, I had a question about something quite technical, and I found everything I needed there right away. We also know that we can call HubSpot support whenever we have a question, and they’ll get back to us quickly.” ### Flipping the Switch to Inbound Success PayPlug has only been using the HubSpot software for a year, but it has already seen improvements across its key metrics. “We’ve seen a 15% increase to website traffic, and our blog traffic has gone through the roof – it’s up by 500%. Leads have increased by 30%, and we know that’s because of the changes we’ve made. Before, our website was quite static, but now it filled with relevant content and offers. We’ve also recently defined our [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas), and that’s helping us to give our contacts the personalised nurturing that results in conversions,” says Pauline. Customer numbers are on the rise as well. They have already increased significantly, and the goal is to double them in the coming months. PayPlug wants to become the go-to payment solution for SMEs, first in France and then throughout Europe. “Our partnership with HubSpot is going to be a big part of that. It is continually adding new features; it’s a company that always has an eye on what’s coming next. I hope that it will be part of our business for many years to come.”     Table of Contents Table of Contents - [Ditching Disjointed Solutions for One Powerful Platform](https://www.hubspot.com#ditching-disjointed-solutions-for-one-powerful-platform) - [Syncing Up Marketing and Sales](https://www.hubspot.com#syncing-up-marketing-and-sales) - [Flipping the Switch to Inbound Success](https://www.hubspot.com#flipping-the-switch-to-inbound-success) > We evaluated several, and I was delighted when we chose the HubSpot software. It just stood out from the others in terms of tools, automation features and analytics, but what sold us was all the support and guidance that was on offer. It was clear that we would be dealing with people who understood our challenges and who were invested in our success. Pauline Parizot Head of Marketing  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner - Software & Technology - 1-25 employees - France * * * [Read more](https://www.hubspot.com/case-studies/turnk) -  ### Keatext boosts sales success through all-in-one integration and better access to insights - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keatext) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with HubSpot's AI - Software & Technology - France - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group) -  ### New Charter Technologies Aligns Sales and Marketing Across 20+ Brands - 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Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent - Software & Technology - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent) -  ### TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner - Software & Technology - 1-25 employees - France * * * [Read more](https://www.hubspot.com/case-studies/turnk) -  ### Keatext boosts sales success through all-in-one integration and better access to insights - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keatext) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with HubSpot's AI - Software & Technology - France - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - 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