Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?afsrc=1) - Close Search - [Log in](https://app.hubspot.com/login?afsrc=1) - About About - [About Us](https://www.hubspot.com/our-story?afsrc=1) - [Careers](https://www.hubspot.com/careers?afsrc=1) - [Contact Us](https://www.hubspot.com/company/contact?afsrc=1) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?afsrc=1) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?afsrc=1) [Overview of all products](https://www.hubspot.com/products/get-started?afsrc=1) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?afsrc=1) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?afsrc=1) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?afsrc=1) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?afsrc=1) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?afsrc=1) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?afsrc=1) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?afsrc=1) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?afsrc=1) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?afsrc=1) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?afsrc=1) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?afsrc=1) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?afsrc=1) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?afsrc=1) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?afsrc=1) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?afsrc=1) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?afsrc=1) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?afsrc=1) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?afsrc=1) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?afsrc=1) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?afsrc=1) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?afsrc=1) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?afsrc=1) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?afsrc=1) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?afsrc=1) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?afsrc=1) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?afsrc=1) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?afsrc=1) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?afsrc=1) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?afsrc=1) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?afsrc=1) - [Pricing](https://www.hubspot.com/pricing/marketing?afsrc=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?afsrc=1) - [What's New in HubSpot](https://www.hubspot.com/new?afsrc=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?afsrc=1) - [Sustainability](https://www.hubspot.com/sustainability?afsrc=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?afsrc=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?afsrc=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?afsrc=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?afsrc=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?afsrc=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?afsrc=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?afsrc=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?afsrc=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?afsrc=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?afsrc=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?afsrc=1) - [Migration](https://www.hubspot.com/services/professional/migrations?afsrc=1) - [Premium Support](https://www.hubspot.com/services/premium-support?afsrc=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?afsrc=1) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?afsrc=1) - [__Overview of all products__](https://www.hubspot.com/products/get-started?afsrc=1) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?afsrc=1) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?afsrc=1) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?afsrc=1) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?afsrc=1) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?afsrc=1) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?afsrc=1) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?afsrc=1) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?afsrc=1) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?afsrc=1) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?afsrc=1) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?afsrc=1) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?afsrc=1) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?afsrc=1) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?afsrc=1) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?afsrc=1) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?afsrc=1) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?afsrc=1) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?afsrc=1) - [Manage content](https://www.hubspot.com/use-case/manage-content?afsrc=1) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?afsrc=1) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?afsrc=1) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?afsrc=1) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?afsrc=1) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?afsrc=1) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?afsrc=1) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?afsrc=1) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?afsrc=1) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?afsrc=1) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?afsrc=1) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?afsrc=1) - [Pricing](https://www.hubspot.com/pricing/marketing?afsrc=1) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?afsrc=1) - [What's New in HubSpot](https://www.hubspot.com/new?afsrc=1) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?afsrc=1) - [Sustainability](https://www.hubspot.com/sustainability?afsrc=1) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?afsrc=1) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?afsrc=1) - [Technology Partner Program](https://www.hubspot.com/partners/app?afsrc=1) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?afsrc=1) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?afsrc=1) - [Startup Partner Program](https://www.hubspot.com/startups/partners?afsrc=1) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?afsrc=1) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?afsrc=1) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?afsrc=1) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?afsrc=1) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?afsrc=1) - [Migration](https://www.hubspot.com/services/professional/migrations?afsrc=1) - [Premium Support](https://www.hubspot.com/services/premium-support?afsrc=1) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?afsrc=1) - About About - [About Us](https://www.hubspot.com/our-story?afsrc=1) - [Careers](https://www.hubspot.com/careers?afsrc=1) - [Contact Us](https://www.hubspot.com/company/contact?afsrc=1) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?afsrc=1) [Start free or get a demo](https://www.hubspot.com/products/get-started?afsrc=1) [Log in](https://app.hubspot.com/login?afsrc=1) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?afsrc=1) - [Case Studies Overview](https://www.hubspot.com/case-studies?afsrc=1) - [Directory](https://www.hubspot.com/case-studies/directory?afsrc=1) - Prowly  # Prowly's Journey with HubSpot Marketing and Sales Hub Software & Technology 200-1,000 employees  - 80% Decrease in handling manual tasks - 80% Less time needed to build demand generation campaigns Use Cases - Inbound Marketing - Sales and Marketing Alignment - Full CRM Products - [Marketing Hub](https://www.hubspot.com/products/marketing?afsrc=1) - [Sales Hub](https://www.hubspot.com/products/sales?afsrc=1) - [Service Hub](https://www.hubspot.com/products/service?afsrc=1) ### Story Overview After implementing HubSpot Marketing and Sales hub, Prowly managed to cut 80% of the time for manual tasks, create one source of truth for analytics, and improved their productivity and efficiency of marketing and sales campaigns. ### About Company Prowly is a SaaS platform that helps public relations professionals save time on everyday tasks, reach more journalists, and report on brand performance. For the past 10 years, this PR tool has been used by over 7,000 customers from more than 70 countries. The platform provides access to a media database of more than one million journalists, press release creation, a pitching tool, advanced media monitoring and coverage reporting. Prowly was acquired by Semrush, a leading online visibility management SaaS platform in 2020. __The Challenges Prowly Faced Before HubSpot__ Before implementing HubSpot, [Prowly’s](https://prowly.com/?afsrc=1) sales and marketing teams had to collect lots of data manually. This was a challenge, especially in a rapidly growing company with a focus on delivering top-quality services to PR specialists. __Sales Challenges:__ __Missing Data:__ Prowly’s sales team often missed out on crucial client information and data-filled analytics about leads and customers. Since they focused on personalized interactions and providing tailored services, obtaining this data without a tool like HubSpot was ineffective. __Tracking Complexity__: It was a constant struggle to track the progress of specific contacts and identify the next steps in their engagement. This lack of visibility hindered the sales team’s ability to nurture leads effectively. __Transparent Data Analysis__: The lack of easily accessible data, especially regarding marketing activities, made it difficult to prepare for demo calls and fully understand the prospects’ needs. Prowly wanted a tool that would organize data in a clear way for faster and more efficient analysis. __Marketing Challenges:__ __Quantitative Assessment__: Prowly’s marketing team also faced difficulties in analyzing data and understanding user behavior, which is essential for optimizing marketing campaigns. __Landing Page Creation and Conversion Rate on Landing Pages__: Additionally, building effective landing pages that convert visitors into leads was time-consuming since Prowly needed constant support from developers and designers. It was challenging to create pages that resonated with the audience and effectively communicated Prowly’s offerings. Maciej Wroblewski, Head of Marketing at Prowly, says “Our primary focus was on improving the Conversion Rate (CR%) on our landing pages. We understood that this metric was crucial for gauging the effectiveness of our content and its ability to turn visitors into valuable leads. Increasing the CR% was not just a goal, but a necessity for driving our campaigns to success” “By partnering with HubSpot, we embarked on a journey to address these challenges and boost our performance”. __The Turning Point: HubSpot__ Recognizing these challenges, Prowly embarked on a transformative journey with HubSpot. “This collaboration offered us the solutions to our pain points. The HubSpot platform provided a comprehensive toolkit for data management and analysis, landing page creation, and workflow management” explains Maciej. __Tactics and Features Implemented with HubSpot:__ Prowly embraced a comprehensive approach to leverage HubSpot's suite of tools. These specific tactics were instrumental in addressing challenges and driving success. __Utilizing HubSpot's Reporting Tool:__ In marketing, knowledge is power. Prowly made HubSpot's reporting tool the primary source of truth. This tool empowered teams to gather valuable insights, analyze data, and make informed decisions. It became the cornerstone of the data-driven approach, enabling them to refine their marketing strategies and deliver more effective campaigns. __Leveraging Landing Pages with a Certified HubSpot Solutions Partner:__ The utilization of landing pages was a game-changer for the marketing efforts. With the assistance of NNC Services agency, a certified HubSpot partner, Prowly’s marketing team not only adopted landing pages but also transformed design limitations into design opportunities. NNC played a pivotal role in crafting compelling web designs, which were seamlessly integrated into HubSpot. This collaboration allowed them to create visually appealing and high-converting landing pages that resonated with the target audience. __Embracing Automation in Sales and Operations__ To solve data challenges, Prowly’s sales and operational teams implemented a series of automated processes in Hubspot to ensure that all data is correctly mapped for any new customer. With the help of NNC Services, they defined a series of automated deal creation and property setup workflows, allowing the sales teams to focus on the opportunities that require customized offers while the system takes care of all the self-sign-ups in the background. At the same time, Prowly’s team adopted a series of other workflows to automate tasks that were previously done manually by the team.   __About NNC Services__  NNC Services is a Hubspot Gold Partner. Prowly and NNC Agency started their collaboration at the beginning of 2022, intending to audit the existing processes and reorganize the system. After the audit, they continued collaboration to support Prowly with an expert opinion on the best options to implement and identify places for improvement in the system. The support provided varied depending on the internal priorities, but it covered any request from email templates or landing pages creation, to granular investigations in the system or implementing complex processes for sales or marketing.  __Results and Achievements:__  __Launching High-Performing Landing Pages__ One of the key achievements was the successful launch of multiple landing pages, all seamlessly integrated within the HubSpot environment. “This strategic move enabled us to track user interactions with more precision, simplifying the entire process. These landing pages became the digital storefronts of our marketing campaigns, effectively capturing the attention of our target audience” says Maciej. __Improved Conversion Rates (CR%):__ A notable KPI that witnessed significant enhancement was the Conversion Rate (CR%). “With HubSpot and NNC’s support, our CR% showed impressive results, especially in scenarios where the contact was already in our database. HubSpot's feature of prefilling forms built trust among our audience, encouraging them to sign up for events, reports, and other valuable content” says Maciej. Based on this experience, Maciej would surely recommend HubSpot to others: Table of Contents Table of Contents > HubSpot is our all-in-one platform for all needs in sales, marketing, and customer support. Thanks to its flexibility and automation capabilities, we've successfully streamlined and automated a significant portion of our processes. This not only enhances efficiency but also eliminates the need for manual interventions. HubSpot has provided us with peace of mind and saved us hours of work that would have otherwise been spent on manual tasks. The impact of this streamlined approach has been transformative, allowing us to focus on strategic initiatives and provide our PR specialists with top-quality content. We couldn't be more satisfied with the results. Maciej Wroblewski Head of Marketing  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?afsrc=1) ##### Related Case Studies -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - Software & Technology - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly?afsrc=1) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm?afsrc=1) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics?afsrc=1) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?afsrc=1) - 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