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[Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined) [Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?missing=undefined) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?missing=undefined) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?missing=undefined) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?missing=undefined) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. 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[Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined) - [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?missing=undefined) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?missing=undefined) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?missing=undefined) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?missing=undefined) - 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[Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) - [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) [Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined) [Log in](https://app.hubspot.com/login?missing=undefined) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - [Case Studies Overview](https://www.hubspot.com/case-studies?missing=undefined) - [Directory](https://www.hubspot.com/case-studies/directory?missing=undefined) - Recreational Group  # Recreational Group Boosts Marketing with Help from HubSpot App Marketplace Manufacturing 200-1,000 employees  - 42% Increase in orders on Shopify - 40x Increase in social media clicks - 15+ Hours saved weekly with automated lead followup Use Cases - Integrations - Inbound Marketing - Sales and Marketing Alignment Products - [Content Hub](https://www.hubspot.com/products/content?missing=undefined) - [Marketing Hub](https://www.hubspot.com/products/marketing?missing=undefined) - [Sales Hub](https://www.hubspot.com/products/sales?missing=undefined) - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - [Free Tools](https://www.hubspot.com/products/crm?missing=undefined) ### Story Overview By connecting their tech stack to HubSpot through the App Marketplace, Recreational Group aligns multiple business units, maximizes marketing impact, and achieves unprecedented growth. ### About Company Recreational Group designs, manufactures, and installs premier surfacing solutions that promote a healthy, active lifestyle. Its brands include Swisstrax, VersaCourt, Purchase Green, Ultra Base Systems, RG Event Surfaces, and more. ### Aligning 10+ different business units Headquartered in Dalton, Georgia, [Recreational Group](https://www.recreationalgroup.com/?missing=undefined) has more than 20 [business units and brands](https://www.recreationalgroup.com/our-companies.html?missing=undefined) under its corporate umbrella. Each has its own dedicated team, products, and location.  Director of Marketing at Recreational Group, Delanie Nelson, needed to compare and measure the marketing efforts of each brand, stay seamlessly aligned with sales teams, and meet the demand of her C-Suite for real-time insights to support decision-making. Legacy tech stacks weren’t making it easy.  “We were using a hodgepodge of CRMs and apps to manage marketing across so many units,” she says. “Comparing units was a manual process. We were stuck sifting through Excel sheets or bouncing between Google Analytics, Dynamics 365, and Shopify just to piece things together… and that’s just for a singular business unit.” ### Lead tracking and management The business also needed to capture leads quickly, score them accurately, and pass them swiftly to the right team to speed up the sales cycle and grow revenue. However, with different brands with different sales teams, it was tough to create a standardized process. Recreational Group needed a unified platform that could manage leads, automate marketing, and accelerate performance across its entire family of brands. ### Powering up with the HubSpot App Marketplace By the end of 2022, Recreational Group decided to consolidate their data, brands, and teams on [HubSpot’s Customer Platform](https://hubspot.com/products/content/apps?missing=undefined). HubSpot quickly put Recreational Group brands on the same page, streamlining and standardizing processes.  At the same time, the business was excited to explore the [HubSpot App Marketplace](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) to extend the power of HubSpot to its diverse teams even more. HubSpot [apps](https://ecosystem.hubspot.com/marketplace/apps/apps-for-marketers?missing=undefined) made it easy for Delanie to integrate the tools already favored by Recreational Group teams with HubSpot—delivering even more flexibility and value. [](https://ecosystem.hubspot.com/marketplace/apps/apps-for-marketers?missing=undefined) ### Improving lead capture with the Typeform app Recreational Group started by using the [Typeform app](https://ecosystem.hubspot.com/marketplace/apps/marketing/lead-generation/typeform?missing=undefined) for HubSpot to turbocharge its lead generation for [VersaCourt](https://www.recreationalgroup.com/versacourt-multi-sport-game-courts.html?missing=undefined), [Swisstrax](https://www.recreationalgroup.com/swisstrax-modular-flooring-tile-system.html?missing=undefined), and [Ultra Base Systems](https://www.recreationalgroup.com/ultra-base-foundation-panel-system.html?missing=undefined). Delanie and her team easily create forms and quizzes, and the captured data automatically syncs with HubSpot, eliminating the need for spreadsheets or manual data entry. At one trade show, Recreational Group used the Typeform app to create an eye-catching form on an iPad to capture contact information on the spot. The form captured nearly 500 leads, worth almost $2M in potential influenced new revenue. The form seamlessly connected to HubSpot, triggering automated, personalized email sequences matched to each prospect’s journey, moving them closer to making a purchase. The company also uses Typeform quizzes on its brand homepages to attract even more leads and automatically send them to HubSpot. These quizzes continue to average nearly $1M of potential influenced revenue every quarter they are live. Delanie says, “With one of our products, the quiz was at the bottom of the homepage. We didn't even promote it, and it had a ton of traffic and conversions natively.” Those leads automatically became part of the HubSpot sales funnel, increasing the odds of closing more sales—and closing them faster. Delanie also estimates that the automated lead follow-up saves the team about 15 hours a week per business unit. “Everybody's getting notified now; the customer's getting notified, workflow is immediately active, and we're able to follow up instantly, which closes the gap on lead time and speeds up the sales cycle overall,” says Delanie. ### Optimizing advertising with the RollWorks ABM app Recreational Group also uses the [RollWorks app](https://ecosystem.hubspot.com/marketplace/apps/marketing/abm/rollworks-205191?missing=undefined) for HubSpot to identify target audiences, prioritize valuable accounts, and create tailored digital advertising campaigns that forge deeper connections with customers. Delanie explains, “We're able to have this cool communication between paid ads that are targeted within Google and other search efforts. And then they're triggered within HubSpot as a new account possibility with high intent. RollWorks also flags re-engagement from people returning to the [Ultra Base Systems](https://www.recreationalgroup.com/ultra-base-foundation-panel-system.html?missing=undefined) website. Again, that information gets transferred into HubSpot, and it notifies my sales team in real time.” As a marketing leader, Delanie finds the granular level of detail in HubSpot pure gold. “When the Board asks why I should have more money for marketing, I now have the data to prove it. I can demonstrate that if I spent $900, got 27 conversions, and nine of those turned into paying customers. With RollWorks and HubSpot, I can attribute all of that in one spot.” ### A connected tech stack yields increased efficiencies Recreational Group receives even more benefits from using various apps as part of a complete ecosystem. It starts with crafting content. The [Canva app](https://ecosystem.hubspot.com/marketplace/apps/marketing/cms/canva-205937?missing=undefined) for HubSpot slashed 20 hours a week of design time for the Recreational Group team. Because they can quickly adapt designs to meet different platform requirements, they have more time to focus on other important priorities.  Delanie says, “The Canva app for HubSpot saves a ton of design time just for email marketing purposes. I think it saves even more time for social media creation, as we can adapt designs quickly to different specifications.” From there, the team relies on the [Shopify](https://ecosystem.hubspot.com/marketplace/apps/commerce/ecommerce/shopify-data-sync?missing=undefined) app to help convert leads, driving a 42% increase in orders year over year. “With Shopify, its default field mappings enable us to personalize our marketing and easily create different abandoned cart emails, which boosts sales,” says Delanie.  Their [Purchase Green](https://www.recreationalgroup.com/purchase-green-artificial-grass-supplier.html?missing=undefined) business unit securely routes leads using the [NetSuite app](https://ecosystem.hubspot.com/marketplace/apps/finance/accounting/netsuite-226318?missing=undefined), which ensures they get leads to the right franchisee locations quickly. Automating data transfer saves 30 hours a week while eliminating manual data entry and human error. Delanie and the Recreational Group team are also working to integrate [HubSpot and Microsoft Dynamics 365](https://ecosystem.hubspot.com/marketplace/apps/sales/crm/microsoft-dynamics-365-235999?missing=undefined), which will effectively close the loop between Sales, Marketing, Finance, and Operations on a larger scale. “Once we're able to sync that with HubSpot, I think it's going to be an even bigger game changer,” Delanie adds. ### 4,000% increase in social media clicks Recreational Group is also benefiting from a major boost in brand visibility and website traffic. Since integrating [social media apps](https://ecosystem.hubspot.com/marketplace/apps/marketing/social-media?missing=undefined) with HubSpot, like Instagram, Facebook, LinkedIn, and YouTube, they’ve seen a 4,000% surge in clicks across their social media campaigns. Delanie explained, “Once the social accounts for [Xgrass](https://www.recreationalgroup.com/xgrass-artificial-turf.html?missing=undefined), [Recreational Group Event Surfaces](https://www.recreationalgroup.com/rg-event-surfacing.html?missing=undefined), [Swisstrax](https://www.recreationalgroup.com/swisstrax-modular-flooring-tile-system.html?missing=undefined), [VersaCourt](https://www.recreationalgroup.com/versacourt-multi-sport-game-courts.html?missing=undefined) (and so many more) were connected, we've been able to dive into that live data. We’ve seen a 114% increase in interactions, 172% increase in impressions, and 1,200% more sessions generated on our family of companies’ websites, which is all pretty cool.” When existing leads express new intent by interacting with ads on social media or Google, the follow-up is personalized with the help of automated email sequences, lead scoring, and an overall personalized experience and customer journey.  She says, “I don't know if you can put a price on personalizing emails based on the pages people are visiting, especially when it comes to the kind of high-end products we sell. All of it adds up to a lot, and we have only just begun.” Delanie concluded, “At the end of the day, HubSpot is the star of the show, and every integration exists to simply get the information to HubSpot so that HubSpot can ‘do its thang!’” Table of Contents Table of Contents - [Aligning 10+ different business units](https://www.hubspot.com#aligning-10-different-business-units) - [Lead tracking and management](https://www.hubspot.com#lead-tracking-and-management) - [Powering up with the HubSpot App Marketplace](https://www.hubspot.com#powering-up-with-the-hubspot-app-marketplace) - [Improving lead capture with the Typeform app](https://www.hubspot.com#improving-lead-capture-with-the-typeform-app) - [Optimizing advertising with the RollWorks ABM app](https://www.hubspot.com#optimizing-advertising-with-the-rollworks-abm-app) - [A connected tech stack yields increased efficiencies](https://www.hubspot.com#a-connected-tech-stack-yields-increased-efficiencies) - [4,000% increase in social media clicks](https://www.hubspot.com#4000-increase-in-social-media-clicks)  > Having the ability to view and compare multiple business units to one another, generate customized reports, and bring in apps like Shopify, RollWorks, and Typeform enables us to prove the value of what we’re doing. Delanie Nelson Director of Marketing Recreational Group  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. 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