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[Free HubSpot CRM](https://www.hubspot.com/products/crm?version=published) [Overview of all products](https://www.hubspot.com/products/get-started?version=published) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?version=published) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?version=published) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?version=published) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?version=published) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?version=published) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?version=published) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?version=published) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?version=published) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?version=published) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?version=published) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?version=published) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?version=published) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?version=published) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?version=published) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?version=published) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?version=published) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?version=published) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?version=published) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?version=published) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?version=published) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?version=published) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?version=published) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?version=published) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?version=published) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?version=published) - [Pricing](https://www.hubspot.com/pricing/marketing?version=published) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published) - [What's New in HubSpot](https://www.hubspot.com/new?version=published) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published) - [Sustainability](https://www.hubspot.com/sustainability?version=published) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Frentokil-initial&hubs_content-cta=nav-resources-community&version=published) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published) - [Technology Partner Program](https://www.hubspot.com/partners/app?version=published) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?version=published) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?version=published) - [Startup Partner Program](https://www.hubspot.com/startups/partners?version=published) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?version=published) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?version=published) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?version=published) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?version=published) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?version=published) - [Migration](https://www.hubspot.com/services/professional/migrations?version=published) - [Premium Support](https://www.hubspot.com/services/premium-support?version=published) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?version=published) - [__Overview of all products__](https://www.hubspot.com/products/get-started?version=published) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?version=published) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?version=published) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?version=published) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?version=published) - 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Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?version=published) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?version=published) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?version=published) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?version=published) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?version=published) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?version=published) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?version=published) - [Manage content](https://www.hubspot.com/use-case/manage-content?version=published) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?version=published) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?version=published) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?version=published) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?version=published) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?version=published) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?version=published) - [Pricing](https://www.hubspot.com/pricing/marketing?version=published) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published) - [What's New in HubSpot](https://www.hubspot.com/new?version=published) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published) - [Sustainability](https://www.hubspot.com/sustainability?version=published) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Frentokil-initial&hubs_content-cta=nav-resources-community&version=published) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published) - [Technology Partner Program](https://www.hubspot.com/partners/app?version=published) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?version=published) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?version=published) - [Startup Partner Program](https://www.hubspot.com/startups/partners?version=published) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?version=published) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?version=published) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?version=published) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?version=published) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?version=published) - [Migration](https://www.hubspot.com/services/professional/migrations?version=published) - [Premium Support](https://www.hubspot.com/services/premium-support?version=published) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published) - About About - [About Us](https://www.hubspot.com/our-story?version=published) - [Careers](https://www.hubspot.com/careers?version=published) - [Contact Us](https://www.hubspot.com/company/contact?version=published) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?version=published) [Start free or get a demo](https://www.hubspot.com/products/get-started?version=published) [Log in](https://app.hubspot.com/login?version=published) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?version=published) - [Case Studies Overview](https://www.hubspot.com/case-studies?version=published) - [Directory](https://www.hubspot.com/case-studies/directory?version=published) - Rentokil Initial  # Rentokil Initial Sees 671% Marketing ROI with HubSpot Professional Services 1,000+ employees  - 671% marketing ROI - 44% organic traffic growth YoY - 43% customer growth Use Cases - Increase Traffic - Inbound Marketing - Personalize Campaigns Products - [Marketing Hub](https://www.hubspot.com/products/marketing?version=published) ### Story Overview Since implementing HubSpot, Rentokil Initial South Africa has increased traffic, nurtured leads, and empowered its sales team to exceed targets. ### About Company Rentokil Initial is a global leader in pest control, hygiene, disinfection services, and interior landscaping services offered to commercial and private customers worldwide. It has more than 43,000 employees across 83 countries. ### Overview Before HubSpot, [Rentokil Initial South Africa](https://www.initial.co.za/?version=published) relied on basic marketing and social media tools, which held them back when it came to achieving their mission of protecting people and enhancing lives. The marketing team needed a holistic solution that would grow their traffic, leads, and sales in a streamlined way. Since implementing HubSpot in a phased approach, Rentokil Initial has used marketing automation to grow explosively. They keep increasing their traffic, nurturing their leads, and empowering their sales team to hit and exceed every sales goal.  ## Challenges ### In Search For a Holistic Solution to Automate and Streamline Lead Generation Before HubSpot, Rentokil Initial South Africa’s marketing team used a mix of online and offline strategies to promote its offering. Relying on basic scheduling functionalities of social media and email marketing platforms was quite limiting. Lémay Rogers, Marketing Manager for Rentokil Initial’s Sub-Saharan Africa region, explains the challenges they faced. “Rentokil, the pest control side of our business, always had a strong lead generation setup, but we were struggling to get the same success in Initial, our hygiene and disinfection division.” Lémay wanted to increase leads and sales for Initial and knew the company needed a platform to increase lead generation through digital channels. Lémay approached a range of providers to find a solution that matched Initial’s goals. “I remember feeling overwhelmed by the range of options, all of them pulling in different directions. We didn’t need just one area of the marketing mix, but a holistic approach that would drive results across the board.” That’s what led Lemay to [Spitfire Inbound](https://ecosystem.hubspot.com/marketplace/solutions/spitfire-inbound?version=published), a HubSpot Diamond Partner that puts inbound marketing first and uses HubSpot to help clients achieve their goals. HubSpot ticked all the boxes, and Initial went ahead with [Marketing Hub](https://www.hubspot.com/products/marketing?version=published) Professional, which we later upgraded to Enterprise in order to be able to include our Rentokil division. “HubSpot won against other options because it’s intuitive and user-friendly. This meant we wouldn’t need a full-time developer to be able to use marketing automation, and that made a huge difference,” adds Lémay. ## Solution ### Shipping Powerful Inbound Marketing Campaigns at Scale Lémay wanted to implement both Hubspot and the inbound methodology at pace,  and thus relied on Spitfire Inbound’s implementation roadmap to make this happen. Lémay explains, “We kicked the process off with a series of workshops to define our buyer personas, buyer journey, and content strategy. Along with our business processes, this work informed our setup in HubSpot and helped us set ourselves up for success.” #### Creating Content Initial's Audience Craves and Making It Impossible to Miss HubSpot Marketing Hub helps Initial deliver   [blog posts](https://www.hubspot.com/products/marketing/blog?version=published),   [email campaigns](https://www.hubspot.com/products/marketing/email?version=published), and   [social media posts](https://www.hubspot.com/products/marketing/social-inbox?version=published)  in an easy, streamlined way. It also used the tools in Marketing Hub for everything from building targeted audiences to creating automated workflows. “Building strong relationships with our customers is essential to us. Prioritizing inbound marketing means we can answer our audience’s questions, solve problems, help protect its reputation, and offer peace of mind. That’s what enhanced content creation means to us,” explains Lémay.  #### Turning More Visitors Into Leads With a Personalized Yet Scalable Strategy Creating a personalized experience at scale is now indispensable to the business. Rentokil Initial uses the   [marketing automation tools](https://www.hubspot.com/products/marketing/marketing-automation?version=published)  in Marketing Hub to nurture both leads and customers through their journey.   “We customize every message and build segments and personalized customer journeys. Every recipient gets helpful content relevant to its needs, and we can convert marketing qualified leads into sales qualified leads and ultimately into customers much more effectively,” adds Lémay.  #### Translating Data Into a Strategy That Brings Results Lémay uses powerful custom reporting and built-in analytics within Marketing Hub to make smarter, data-backed decisions. “I am obsessed with my dashboards and enjoy reviewing them over my morning coffee.   This information has become invaluable during strategic meetings as we can give our Sales Team more intelligence to help them be successful.  #### Expanding Usage Across the Globe At first, only the Initial South African team used HubSpot. However, the CRM platform is now also used by teams in Europe, North America, Canada, South America, and Australia. The user permissions and partitioning features in HubSpot to facilitate use across geographies, while each region has had the autonomy to work on individual implementation plans. "We have used the HubSpot permissions, partitioning, and multi-language tools to improve usability for each regional team. We also settled on naming conventions early on to ease search across the various assets, which has helped."  Rentokil Initial uses a variety of integrations within the   [HubSpot App Marketplace](https://ecosystem.hubspot.com/marketplace/apps?version=published)  to connect its favourite tools. Integrations such as Google Search Console, Zoom, Facebook Ads and Supermetrics help it supply its sales team with deeper insights on contacts, increasing conversion rates. It also improves the level of collaboration between marketing and sales.   “We included key stakeholders from sales and operations right from the implementation stage, and our sales team fully embraced our personas and the buyer journey. HubSpot enabled us to collaborate efficiently and get on track to hit our goals.” ## Results ### A Jump in Every Metric That Matters and a Clear Path to Exceptional Customer Experience Since Initial South Africa implemented HubSpot, it hasn’t looked back. In the first eight months of implementing inbound methodology through HubSpot, Initial saw a __57% increase in website visits__, a __76% increase in both leads and sales__, and a __310% ROI on inbound marketing__. In the following year, Initial further increased its __marketing ROI by 671%__, improved its __organic traffic by 44%__ year-on-year with a successful blogging strategy, and kept nurturing its existing customers. Finally, as the COVID-19 crisis hit, Rentokil Initial used HubSpot to adjust its landing pages, emails, blogging cadence, and overall messaging. Its __landing page views jumped by 280%__, __new contacts increased by 253%__, and the __number of customers grew by 43%__. Inbound marketing became a cornerstone in Rentokil Initial’s marketing strategy. Going forward, the team wants to continue to hit sales goals by giving its customers exactly what they need. Lémay finishes by adding, “HubSpot allows us to focus on our strategy and campaigns, rather than worrying about how we’ll implement our ideas. That’s how we can keep on delivering excellence to our customers.” Table of Contents Table of Contents - - [Overview](https://www.hubspot.com#overview) - [Challenges](https://www.hubspot.com#challenges) - [In Search For a Holistic Solution to Automate and Streamline Lead Generation](https://www.hubspot.com#in-search-for-a-holistic-solution-to-automate-and-streamline-lead-generation) - [Solution](https://www.hubspot.com#solution) - [Shipping Powerful Inbound Marketing Campaigns at Scale](https://www.hubspot.com#shipping-powerful-inbound-marketing-campaigns-at-scale) - [Creating Content Initial's Audience Craves and Making It Impossible to Miss](https://www.hubspot.com#creating-content-initials-audience-craves-and-making-it-impossible-to-miss) - [Turning More Visitors Into Leads With a Personalized Yet Scalable Strategy](https://www.hubspot.com#turning-more-visitors-into-leads-with-a-personalized-yet-scalable-strategy) - [Translating Data Into a Strategy That Brings Results](https://www.hubspot.com#translating-data-into-a-strategy-that-brings-results) - [Expanding Usage Across the Globe](https://www.hubspot.com#expanding-usage-across-the-globe) - [Results](https://www.hubspot.com#results) - [A Jump in Every Metric That Matters and a Clear Path to Exceptional Customer Experience](https://www.hubspot.com#a-jump-in-every-metric-that-matters-and-a-clear-path-to-exceptional-customer-exp) Previous Next -  > HubSpot won against other options because it’s intuitive and user-friendly. This meant we wouldn’t need a full-time developer to be able to use marketing automation, and that made a huge difference. LÉMAY ROGERS Marketing Manager Rentokil Initial -  > HubSpot allows us to focus on our strategy and campaigns, rather than worrying about how we’ll implement our ideas. That’s how we can keep on delivering excellence to our customers. LÉMAY ROGERS Marketing Manager Rentokil Initial  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?version=published) ##### Related Case Studies -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - Professional Services - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo?version=published) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent?version=published) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt?version=published) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?version=published) - 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Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent?version=published) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - Professional Services - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo?version=published) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent?version=published) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt?version=published) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?version=published) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?version=published) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?version=published) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - 1,000+ employees * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation?version=published) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo?version=published) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 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 ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?version=published) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?version=published) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - 1,000+ employees * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation?version=published) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo?version=published) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 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