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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined)
[Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined)
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- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo?missing=undefined)
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Connect your favorite apps to HubSpot
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies?missing=undefined)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight?missing=undefined)
- [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined)
- [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
- [Sustainability](https://www.hubspot.com/sustainability?missing=undefined)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined)
- [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined)
- [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined)
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- [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined)
- [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales?missing=undefined)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service?missing=undefined)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content?missing=undefined)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data?missing=undefined)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?missing=undefined)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?missing=undefined)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?missing=undefined)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?missing=undefined)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?missing=undefined)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined)
- [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies?missing=undefined)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight?missing=undefined)
- [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined)
- [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined)
- [Sustainability](https://www.hubspot.com/sustainability?missing=undefined)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined)
- [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined)
- [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined)
- [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined)
- [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined)
- About About
- [About Us](https://www.hubspot.com/our-story?missing=undefined)
- [Careers](https://www.hubspot.com/careers?missing=undefined)
- [Contact Us](https://www.hubspot.com/company/contact?missing=undefined)
- [Investor Relations](https://ir.hubspot.com/)
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[Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined)
[Log in](https://app.hubspot.com/login?missing=undefined)
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- Revenue River

# HubSpot Partner Spotlight: Revenue River and US Mortgages
Marketing & Advertising
25-200 employees

Use Cases
- Integrations
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing?missing=undefined)
### Story Overview
Revenue River is a diamond HubSpot Agency partner that was able to address US Mortgage's growth challenges by improving their sales efficiency, and lead generation.
### About Company
Revenue River is a Colorado based marketing firm with a certified digital marketing staff. They are inbound marketing specialists with a background in sales and focus on web design, search engine optimization, graphic design, social media, email marketing, and marketing automation.
### Optimizing Lead Generation and Tracking
[US Mortgages](https://usmortgages.com/?missing=undefined) was seeking a way to improve their lead management and tracking efficiency. The company had a traditional and manual sales process that was slowing them down. [Revenue River](https://www.revenueriver.co/?missing=undefined) helped them automate and improve their sales operations through a custom platform that integrates with HubSpot's tools. US Mortgages is now able to scale and grow better with faster sales.
Table of Contents Table of Contents
- [Optimizing Lead Generation and Tracking](https://www.hubspot.com#optimizing-lead-generation-and-tracking)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo?missing=undefined)
##### Related Case Studies
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### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
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- 
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- 25-200 employees
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* * *
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- 25-200 employees
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[Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent?missing=undefined)
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[Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors?missing=undefined)
[See all case studies](https://www.hubspot.com/case-studies/directory?missing=undefined)
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- [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?missing=undefined) Free Meeting Scheduler App
- [Agent Hub](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) Agent Hub
- [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking?missing=undefined) Email Tracking Software
- [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer?missing=undefined) AI Content Writer
- [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator?missing=undefined) AI Website Generator
- [Email Marketing Software](https://www.hubspot.com/products/marketing/email?missing=undefined) Email Marketing Software
- [Lead Management Software](https://www.hubspot.com/products/crm/lead-management?missing=undefined) Lead Management Software
- [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) AI Prospecting Agent
- [Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?missing=undefined) Free Website Builder
- [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages?missing=undefined) Landing Pages
- [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?missing=undefined) Free Online Form Builder
- [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?missing=undefined) Free Chatbot Builder
- [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?missing=undefined) Free Live Chat Software
- [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics?missing=undefined) Marketing Analytics
- [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages?missing=undefined) Free Landing Page Builder
- [Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting?missing=undefined) Free Web Hosting
## Free Tools
- [See All Free Business Tools](https://www.hubspot.com/free-business-tools?missing=undefined) See All Free Business Tools
- [AI Search Grader](https://www.hubspot.com/ai-search-grader?missing=undefined) AI Search Grader
- [AI Search Sensor](https://www.hubspot.com/aeo-sensor?missing=undefined) AI Search Sensor
- [Make My Persona](https://www.hubspot.com/make-my-persona?missing=undefined) Make My Persona
- [Email Signature Generator](https://www.hubspot.com/email-signature-generator?missing=undefined) Email Signature Generator
- [Free Business Templates](https://www.hubspot.com/resources/templates?missing=undefined) Free Business Templates
- [Software Comparisons Library](https://www.hubspot.com/comparisons?missing=undefined) Software Comparisons Library
- [Website Templates](https://ecosystem.hubspot.com/marketplace/website?missing=undefined) Website Templates
## Company
- [About Us](https://www.hubspot.com/our-story?missing=undefined) About Us
- [Careers](https://www.hubspot.com/careers?missing=undefined) Careers
- [Management Team](https://www.hubspot.com/company/management?missing=undefined) Management Team
- [Board of Directors](https://www.hubspot.com/company/board-of-directors?missing=undefined) Board of Directors
- [Investor Relations](https://ir.hubspot.com/) Investor Relations
- [Blog](https://blog.hubspot.com/) Blog
- [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) Sustainability
- [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) Contact Us
## Customers
- [Customer Support](https://help.hubspot.com/) Customer Support
- [Join a Local User Group](https://www.hubspot.com/hubspot-user-groups?missing=undefined) Join a Local User Group
## Partners
- [All Partner Programs](https://www.hubspot.com/partners?missing=undefined) All Partner Programs
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) Solutions Partner Program
- [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) Technology Partner Program
- [HubSpot for Startups](https://www.hubspot.com/startups/partners?missing=undefined) HubSpot for Startups
- [Affiliate Program](https://www.hubspot.com/partners/affiliates?missing=undefined) Affiliate Program
- [Facebook](https://www.facebook.com/hubspot?missing=undefined)
- [Instagram](https://www.instagram.com/hubspot/?missing=undefined)
- [Youtube](https://youtube.com/user/HubSpot?missing=undefined)
- [Twitter](https://x.com/HubSpot?missing=undefined)
- [Linkedin](https://www.linkedin.com/company/hubspot?missing=undefined)
- [Reddit](https://www.reddit.com/r/hubspot?missing=undefined)
- [Tiktok](https://www.tiktok.com/@hubspot?missing=undefined)
[](https://apps.apple.com/us/app/hubspot/id1107711722?missing=undefined) [](https://play.google.com/store/apps/details?missing=undefined)
[](https://www.hubspot.com/)
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