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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
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Create campaigns with automation and AI.
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Generate a pipeline of high-quality prospects.
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Streamline your process and close more deals faster.
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Easily craft content for your audience, with help from AI.
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Prospect smarter and automate payments.
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Unify your team and data on one platform.
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Scale customer service with an AI customer agent.
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Identify and engage high-value leads with an AI prospecting agent.
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Get instant answers about your customers with an AI data agent.
## By Team Size
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HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
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[See all case studies](https://www.hubspot.com/case-studies)
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Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
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- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
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- ## Community & Events
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- ## Education
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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
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__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
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__Service Hub__
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Customer service software](https://www.hubspot.com/products/service)
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__Content Hub__
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Content marketing software](https://www.hubspot.com/products/content)
- [
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__Data Hub__
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Data management software](https://www.hubspot.com/products/data)
- [
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__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
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__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
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__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
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- [Onboarding](https://www.hubspot.com/services/onboarding)
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- Santagostino
# Santagostino builds a valuable Omnichannel Customer Experience with HubSpot
Healthcare
200-1,000 employees
- +9x
growth in contactsdatabase
- +1,359%
organic traffic increase
- ROAS > 5
for Paid Campaigns
Use Cases
- Increase Leads
- Solutions Partner Implemented/Supported
- Drive Retention
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
### Story Overview
Santagostino, a healthcare company with a strong digital soul,has always wanted to place its patients at the center of corporateactions. Nowadays, thanks to the collaboration with Delmonte, aDigital360 Company, HubSpot Elite Partner, Santagostino hasdeveloped an omnichannel strategy that includes themanagement of over 1,000,000 patients’ database, advancedSEO activities, and extra-targeted Paid Campaigns.
### About Company
Santagostino is a healthcare company operating in Italy, offering telemedicine services along with a network of 40 medical centers, more than 1,300 specialist clinics and approximately 300 employees. Santagostino is the first company in Italy with a healthcare model that combines high quality, affordable rates and innovation.
# From Multichannel to Omnichannel: Building a complete Customer Experience with HubSpot
Santagostino has always recognized the need to place patients at the center of its
development strategy, providing them with a completely digitalized and improved experience.
To achieve this goal, Santagostino initially did not use external suppliers, adopting an internal
approach to marketing instead.
Before its collaboration with Delmonte, a Digital360 Company, HubSpot Elite Partner,
Santagostino's communication and marketing activities were mainly articulated through
channels such as its corporate website, social networks and widely-distributed newsletters.
After successful results obtained by the internal marketing team, Santagostino decided to
take an additional step forward through the consolidation of multiple channels into a single
one and the adoption of a more structured approach to fully integrate its online and offline
experiences, building a smart, customized and omnichannel Customer Experience.
At the beginning, Santagostino adopted a marketing automation platform. But, due to the
failure in its application, which did not guarantee the desired results, Santagostino decided to
look for different solutions that could satisfy the company’s needs. The first one was
HubSpot. With its core features, it allowed rapid implementation and strong capabilities for
the company to adapt and evolve with its use. The second one was Delmonte, a Digital360
Company. It offered an organization model based on agile pods which enabled the success
of the company’s strategy.
As a result, with the help of Delmonte and the use of HubSpot Marketing Hub Enterprise,
Santagostino worked toward digitizing the experience and finding new solutions and tools to
maximize patient satisfaction. The project was developed in successive steps with three
main streams: Marketing Automation, retargeting Paid Campaigns and SEO.
# Increasing Customer Lifetime Value with Advanced Marketing Automation
Before thinking about Lead Generation, Santagostino decided to invest in Customer Retention activities to retain existing customers. To increase the Customer Lifetime Value and maximize the satisfaction of each patient, Santagostino used HubSpot CRM and Marketing tools to create an advanced Marketing Automation strategy.
This project phase, which followed the GDPR data processing regulations, included customer segmentation and the creation of a customized data structure and appropriate database management workflows with the aim of keeping the CRM clean and updated. The Marketing Automation strategy was developed on various levels with various types of completely customized communications:
- Regular: aimed at annual prevention visits to keep a relationship with customers based on their interests;
- Trigger: based on previous interactions between patients and medical centers (online behavior, interactions with digital touchpoints, etc.);
- Upselling: for promoting post-examination medical visits or follow-up visits just out recently by the patient;
- Demographic data: based on the age and gender of the patient;
- e-Health: for promoting telemedicine services, especially during the Covid-19 period;
- Birthdays: for sending birthday wishes and offering small gifts;
- Reminders: simple workflows that send useful information and instructions for upcoming medical visits or psychiatric counseling sessions;
- Follow-ups for sending communications in the form of an ebook or other online material download;
- Growth diary: the latest workflow category introduced. This is a service aimed at helping parents with the most important stages of a child's growth by offering vaccination appointments, recommended specialist visits and information content in the "pediatrician's advice" section.
Before the adoption of HubSpot, Santagostino only sent regular newsletters to a customer base of more than 90,000. However, today, thanks to the implementation of HubSpot, Santagostino’s customer base has grown +9 times larger (to a total of 830,000 contacts). This allows the planning of large CRM marketing campaigns which quarterly influence an average of 13,000 bookings.
*The chart above shows the number of medical visits’ bookings driven by email marketing campaigns over the last quarter. Data updated to December 2023.*
# Lead Generation with Paid Campaigns and SEO
After working on Customer Retention, Santagostino and Delmonte, a Digital360 Company,
developed a Customer Acquisition project. First, to generate more qualified leads, Santagostino implemented both retargeting and cold public Social Advertising Campaigns using updated patient data stored in the HubSpot CRM and HubSpot Ads tool. This data made it possible to create customized audiences based on the Customer Journey stages, thereby improving the Customer Experience and maximizing ROAS.
Before its collaboration with Delmonte and the adoption of HubSpot, Santagostino’s
communication was based on Traffic and Awareness campaigns without a clear tracking
process and ROAS measurement.
Today, Santagostino sponsors over 30 medical services through Paid Campaigns with a coverage of over 3,000,000 people, leading to approximately 6,000 bookings this year and an average ROAS of 5. These results are possible thanks to Delmonte’s tracking process and the definition of the audience through the data stored in HubSpot.
In addition to the paid campaigns, Santagostino also generates leads through the use of Content Marketing and SEO. Santagostino has undertaken the development of an Enterprise SEO project to grow both Brand Awareness and the positioning of transactional keywords. This project has three main phases:
1. A content approach guided by the fusion and combination of Artificial Intelligence and copywriting at the highest levels. Santagostino used content as the main source for patients to find high-quality health information and create brand awareness for their health services;
2. Technical optimization to ensure maximum performance of website architecture in terms of accessibility, speed and readability by crawlers in terms of indexing;
3. Digital PR coordination to route and improve Santagostino's digital footprint with a view to exponential brand growth.
Since the beginning of the SEO enterprise project in July 2021, Santagostino's organic traffic
has increased by 1,359%, from 185k to 2.7 million monthly sessions. Positioned keywords
recorded an 881.2% increase, from 51k keywords (July 2021) to 503k (December 2023).
*The traffic graph shows the progress of Santagostino.it website. Since the start of the ongoing SEO*
*activity (July 2021), unbranded organic traffic has seen a 1,359% increase. Data updated to*
*December 2023.*
Table of Contents Table of Contents
- [From Multichannel to Omnichannel: Building a complete Customer Experience with HubSpot](https://www.hubspot.com#from-multichannel-to-omnichannel-building-a-complete-customer-experience-with-hu)
- [Increasing Customer Lifetime Value with Advanced Marketing Automation](https://www.hubspot.com#increasing-customer-lifetime-value-with-advanced-marketing-automation)
- [Lead Generation with Paid Campaigns and SEO](https://www.hubspot.com#lead-generation-with-paid-campaigns-and-seo)
> Through this project, we have not only improved Santagostino’s Customer Retention and conversion rate, but we have also set up a path which allows us to create a long and valuable relationship between the medical center and the patient.
Silvano Rubino
Marketing Manager
Santagostino
### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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[Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto)
- 
### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo)
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### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- Healthcare
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant)
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### Precision Meets Purpose: Mesa Labs’ Journey with HubSpot's Google Ads Integration
- Healthcare
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mesa-labs)
- 
### Italian food company with €1 billion revenue consolidates website, lead generation, service management, and loyalty programs into HubSpot.
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/amadori)
- 
### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness)
- 
### A new customized CRM for Arduino, the global leader in open-source hardware and software
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/arduino)
- 
### Colnago leverages a constantly updated platform to optimize Customer Experience
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/colnago)
- 
### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/fantini-rubinetti)
- 
### InBound and HubSpot CRM enhanced Galbani Professionale's B2B2C engagement, boosting measurement and sales process efficiency
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/galbani-professionale)
- 
### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates
- 200-1,000 employees
- Italy
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto)
- 
### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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