Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?facet1=pdf) - Close Search - [Log in](https://app.hubspot.com/login?facet1=pdf) - About About - [About Us](https://www.hubspot.com/our-story?facet1=pdf) - [Careers](https://www.hubspot.com/careers?facet1=pdf) - [Contact Us](https://www.hubspot.com/company/contact?facet1=pdf) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?facet1=pdf) Back [![HubSpot](data:image/svg+xml;base64,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) ![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?facet1=pdf) [Overview of all products](https://www.hubspot.com/products/get-started?facet1=pdf) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?facet1=pdf) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?facet1=pdf) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?facet1=pdf) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?facet1=pdf) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?facet1=pdf) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?facet1=pdf) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?facet1=pdf) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?facet1=pdf) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?facet1=pdf) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?facet1=pdf) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?facet1=pdf) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?facet1=pdf) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?facet1=pdf) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?facet1=pdf) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?facet1=pdf) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?facet1=pdf) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?facet1=pdf) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?facet1=pdf) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?facet1=pdf) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?facet1=pdf) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?facet1=pdf) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?facet1=pdf) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?facet1=pdf) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?facet1=pdf) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?facet1=pdf) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?facet1=pdf) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?facet1=pdf) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?facet1=pdf) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?facet1=pdf) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?facet1=pdf) - [Pricing](https://www.hubspot.com/pricing/marketing?facet1=pdf) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?facet1=pdf) - [What's New in HubSpot](https://www.hubspot.com/new?facet1=pdf) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?facet1=pdf) - [Sustainability](https://www.hubspot.com/sustainability?facet1=pdf) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?facet1=pdf) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?facet1=pdf) - [Technology Partner Program](https://www.hubspot.com/partners/app?facet1=pdf) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?facet1=pdf) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?facet1=pdf) - [Startup Partner Program](https://www.hubspot.com/startups/partners?facet1=pdf) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?facet1=pdf) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?facet1=pdf) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?facet1=pdf) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?facet1=pdf) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?facet1=pdf) - [Migration](https://www.hubspot.com/services/professional/migrations?facet1=pdf) - [Premium Support](https://www.hubspot.com/services/premium-support?facet1=pdf) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?facet1=pdf) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?facet1=pdf) - [__Overview of all products__](https://www.hubspot.com/products/get-started?facet1=pdf) - [![195140668528](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/marketing-hub.svg) \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?facet1=pdf) - [![195146645596](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/sales-hub.svg) \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?facet1=pdf) - [![195140668527](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/service-hub.svg) \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?facet1=pdf) - [![195140649745](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/content-hub.svg) \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?facet1=pdf) - [![195289608884](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/data-hub.svg) \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?facet1=pdf) - [![195140609672](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/commerce-hub.svg) \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?facet1=pdf) - [![195146050660](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/smart-crm.svg) \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?facet1=pdf) - [![ProductIcons_AgentHub_Icon_Orange](https://www.hubspot.com/hubfs/assets/webteam-cms-portal/images/breeze/ProductIcons_AgentHub_Icon_Orange.svg) \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?facet1=pdf) - [![195140649746](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/small-business.svg) \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?facet1=pdf) - [![210646671655](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/aeo.svg) \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?facet1=pdf) - [![195140649747](https://www.hubspot.com/hubfs/assets/hubspot.com/global-navigation/2025/app-marketplace.svg) \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?facet1=pdf) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?facet1=pdf) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?facet1=pdf) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?facet1=pdf) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?facet1=pdf) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?facet1=pdf) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?facet1=pdf) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?facet1=pdf) - [Manage content](https://www.hubspot.com/use-case/manage-content?facet1=pdf) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?facet1=pdf) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?facet1=pdf) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?facet1=pdf) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?facet1=pdf) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?facet1=pdf) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?facet1=pdf) - By Team Size - ## By Team Size - ![195309752641](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Small%20Businesses%20%26%20Start%20ups.webp?width=1035&height=450&name=Small%20Businesses%20%26%20Start%20ups.webp) ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?facet1=pdf) - ![195309752642](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Enterprise.webp?width=1035&height=450&name=Enterprise.webp) ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?facet1=pdf) - Why HubSpot? - ## Why HubSpot? - ![195309752643](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Why%20Choose%20HubSpot.webp?width=1035&height=450&name=Why%20Choose%20HubSpot.webp) ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?facet1=pdf) - ![195303448595](https://www.hubspot.com/hs-fs/hubfs/assets/hubspot.com/global-navigation/2025/Case%20Studies.webp?width=1035&height=450&name=Case%20Studies.webp) ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?facet1=pdf) - ![191228329371](https://www.hubspot.com/hs-fs/hubfs/spotlight_resized_518x225.png?width=518&height=225&name=spotlight_resized_518x225.png) ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?facet1=pdf) - [Pricing](https://www.hubspot.com/pricing/marketing?facet1=pdf) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?facet1=pdf) - [What's New in HubSpot](https://www.hubspot.com/new?facet1=pdf) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?facet1=pdf) - [Sustainability](https://www.hubspot.com/sustainability?facet1=pdf) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?facet1=pdf) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?facet1=pdf) - [Technology Partner Program](https://www.hubspot.com/partners/app?facet1=pdf) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?facet1=pdf) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?facet1=pdf) - [Startup Partner Program](https://www.hubspot.com/startups/partners?facet1=pdf) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?facet1=pdf) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?facet1=pdf) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?facet1=pdf) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?facet1=pdf) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?facet1=pdf) - [Migration](https://www.hubspot.com/services/professional/migrations?facet1=pdf) - [Premium Support](https://www.hubspot.com/services/premium-support?facet1=pdf) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?facet1=pdf) - About About - [About Us](https://www.hubspot.com/our-story?facet1=pdf) - [Careers](https://www.hubspot.com/careers?facet1=pdf) - [Contact Us](https://www.hubspot.com/company/contact?facet1=pdf) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?facet1=pdf) [Start free or get a demo](https://www.hubspot.com/products/get-started?facet1=pdf) [Log in](https://app.hubspot.com/login?facet1=pdf) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?facet1=pdf) - [Case Studies Overview](https://www.hubspot.com/case-studies?facet1=pdf) - [Directory](https://www.hubspot.com/case-studies/directory?facet1=pdf) - Software2 ![Software2 (2)](https://www.hubspot.com/hs-fs/hubfs/Software2%20%282%29.png?width=75&height=45&name=Software2%20%282%29.png) # Software2 Goes All-In-One with HubSpot Software & Technology 25-200 employees ![IMG_3301-1](https://www.hubspot.com/hs-fs/hubfs/IMG_3301-1.jpeg?width=1080&name=IMG_3301-1.jpeg) - 25% growth in revenue - 33% increase in leads - 180% in sales activity Use Cases - Increase Leads - Boost Sales Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise?facet1=pdf) - [Marketing Hub](https://www.hubspot.com/products/marketing?facet1=pdf) - [Sales Hub](https://www.hubspot.com/products/sales?facet1=pdf) ### Story Overview Software2 is the home of AppsAnywhere, the world's only software delivery and application virtualization solution dedicated to higher education. In 2018, Software2 adopted HubSpot's all-in-one platform and has experienced exponential growth and continues to deliver a more valuable and targeted experience for its customers. ### About Company Software2 is the home of AppsAnywhere, the world's only software delivery and application virtualization solution dedicated to higher education. The company was founded in the UK in 2009 to help universities and colleges improve the student experience by delivering software apps across any device, on and off campus. Today, Software2 is used and loved by more than 2 million students in universities and colleges across North America and Europe. Any app. Any device. Anywhere. Anytime. ### Moving From Disparate Tools to an All-In-One Platform Before HubSpot, [Software2](https://www.software2.com/?facet1=pdf) was using several disparate tools for its marketing. For example, it used MailChimp and ActiveCampaign for its email marketing and automation, GoToWebinar for its webinars, a separate landing page tool and a standalone CMS (content management system). What's more, its sales CRM (customer relationship management) system was also completely disconnected from its marketing tools. Software2's CMO, Peter Cooke, says, "Because all of our tools were disconnected, we had no visibility into how marketing was impacting sales and how leads were flowing through the pipeline." The company wanted an all-in-one platform that would provide a comprehensive view of the ROI its marketing activities were generating for the business. Software2's Senior Vice President, Marcus Conway adds. "We needed to have full visibility on how a prospect was engaging with us. This included understanding when they first visited our website, all the way through to becoming a customer. We also needed to have visibility of onboarding, and then potentially help our customers to buy add-on products that provide additional value." Peter's job was to find the best platform to solve the problem. He put together a specification document evaluating various tools, like Zoho, HubSpot, and a couple of other well-known industry standard platforms. He chose HubSpot for its all-in-one-platform, flexibility and ease of use. Marcus says, "HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint." In September 2018, Software2 signed up for [Sales Hub Enterprise](https://www.hubspot.com/products/sales-hub-enterprise?facet1=pdf) and [Marketing Hub Professional](https://www.hubspot.com/products/marketing/professional?facet1=pdf). Peter says, "By bringing all of our tools together into HubSpot's platform, we've really been able to ramp up our efforts." ### A Full View of the Customer Journey Leads to More Sales With the help of HubSpot's [onboarding team](https://www.hubspot.com/services/onboarding?facet1=pdf), Software2 was able to quickly and easily migrate its entire database from its sales CRM over to HubSpot. The onboarding team also helped Software2 replicate its marketing campaigns, landing pages, templates, web pages, etc. in HubSpot. Peter says, "HubSpot helped us add even more value to our campaigns." The company also found it simple to integrate its webinar tool, GoToWebinar with HubSpot. Peter says, "we just watched a 30-second video about how to do it, then clicked two buttons to set it up. Now, the marketing team can automatically enroll contacts into its various nurture campaigns and provide them with relevant content, once a webinar is complete.” Shortly after implementing HubSpot, the marketing team identified that the most impactful way to grow the business was to generate more qualified leads. To do this, they increased their focus on running webinars, events and creating more SEO-driven content. Before HubSpot, Software2 couldn't report on the data the company needed. It took a long time to transfer data between tools, and the results were never reliable. Peter says, "We weren't able to see or report on the value marketing was adding." Now, with HubSpot's [comprehensive reporting functionality](https://www.hubspot.com/sales-reporting-with-hubspot-software?facet1=pdf) Software2 can quickly and easily pull all of the data it needs for its board-level reports. This data includes overall revenue, renewal revenue, and business closed in the last 30 days. Marcus adds, "We try to understand the relationship between activity and performance. With the dashboards feature within HubSpot, we can quickly view group-level data or look at individual teams or business units. Whatever we need or however granular we need to go we can quickly and easily get that data in HubSpot." Not long after implementing HubSpot, the company began to see a positive impact on its sales. Peter says, "Implementing HubSpot has had a huge impact on our sales team. We can now see every lead interaction directly from one platform. For example, they can see where the leads came from, how well they were being followed up with, what content prospect found interesting, what webinars they registered for, etc."Peter adds, "The visibility we now have on where the company's revenue is coming from will help define what our marketing strategy will be for years to come." ### Growing Rapidly and Scaling Fast with HubSpot Since switching to HubSpot's all-in-one platform in 2018, Software2 has experienced swift growth. Having full visibility over the customer's entire journey has also had a hugely positive impact on the company's sales. At a high level, HubSpot has contributed a 25% revenue growth in the year since implementation. In that time, our sales team has grown by 150% and they have increased the numbers of students using AppsAnywhere by 500,000 students in key regions. A vast improvement on the marketing side of the business made a large contribution to their growth. For example, traffic & leads have both increased by 33%, along with much better visibility of where the leads came from and how they interacted. The growth in sales productivity was also a significant factor. With one system, Software2 saved 3 hours per person, per week of labour-intensive, repetitive activities. HubSpot’s ease of use has also meant the team are also able to log and carry out activity in a much simpler way. The end result was a 180% increase of logged emails, calls and meetings. Marcus credits HubSpot for helping the company grow. He says, "We've experienced rapid growth with HubSpot, and we see a lot of interest in the market from the changes we've made with HubSpot. That's because HubSpot has helped us provide information that's more timely, interesting, targeted and genuinely helpful for our target customers." Software2 has no plans of slowing down in the future. The company plans to scale and expand further. Marcus says, "We plan to use HubSpot to help us understand more about the customer journey after a customer signs up. For example, we'll use HubSpot to improve customer onboarding by providing more helpful content and increasing customer satisfaction throughout the process." He adds, "HubSpot will play a key role in helping us scale, grow, and continue to provide an excellent experience for our customers." Table of Contents Table of Contents - [Moving From Disparate Tools to an All-In-One Platform](https://www.hubspot.com#moving-from-disparate-tools-to-an-all-in-one-platform) - [A Full View of the Customer Journey Leads to More Sales](https://www.hubspot.com#a-full-view-of-the-customer-journey-leads-to-more-sales) - [Growing Rapidly and Scaling Fast with HubSpot](https://www.hubspot.com#growing-rapidly-and-scaling-fast-with-hubspot) Previous Next - > By bringing all of our tools together into HubSpot's platform, we've really been able to ramp up our efforts. Peter Cooke CMO - > HubSpot helped us add even more value to our campaigns. Peter Cooke CMO - > The visibility we now have on where the company's revenue is coming from will help define what our marketing strategy will be for years to come. Peter Cooke CMO - > We've experienced rapid growth with HubSpot, and we see a lot of interest in the market from the changes we've made with HubSpot. That's because HubSpot has helped us provide information that's more timely, interesting, targeted and genuinely helpful for our target customers. Marcus Conway Senior Vice President, - > We plan to use HubSpot to help us understand more about the customer journey after a customer signs up. For example, we'll use HubSpot to improve customer onboarding by providing more helpful content and increasing customer satisfaction throughout the process. Marcus Conway Senior Vice President - > HubSpot will play a key role in helping us scale, grow, and continue to provide an excellent experience for our customers. Marcus Conway Senior Vice President ![](https://www.hubspot.com/hubfs/Case%20Studies%20Redesign%202025/template_cta_illustration_dark.png) ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?facet1=pdf) ##### Related Case Studies - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd-Logo.png?width=215&height=50&name=Connectd-Logo.png) ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd?facet1=pdf) - ![](https://www.hubspot.com/hs-fs/hubfs/storykit-black.png?width=215&height=50&name=storykit-black.png) ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/storykit?facet1=pdf) - ![](https://www.hubspot.com/hs-fs/hubfs/Timelog.png?width=215&height=50&name=Timelog.png) ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/timelog?facet1=pdf) - ![Eventus](https://www.hubspot.com/hs-fs/hubfs/EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png?width=215&height=50&name=EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png) ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?facet1=pdf) - ![](https://www.hubspot.com/hs-fs/hubfs/Growth%20Tribe%20logo-2.png?width=215&height=50&name=Growth%20Tribe%20logo-2.png) ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe?facet1=pdf) - ![Smartpricing](https://www.hubspot.com/hs-fs/hubfs/961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png?width=215&height=50&name=961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png) ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?facet1=pdf) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd_logo_ourblack_red%20%281%29.png?width=215&height=50&name=Connectd_logo_ourblack_red%20%281%29.png) ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet?facet1=pdf) - ![HR Connect](https://www.hubspot.com/hs-fs/hubfs/HR%20Connect%20Logo%20%282%29-1.webp?width=215&height=50&name=HR%20Connect%20Logo%20%282%29-1.webp) ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?facet1=pdf) - ![Tracksuit](https://www.hubspot.com/hs-fs/hubfs/Tracksuit_Logo_RGB_Dark%20Purple-01.png?width=215&height=50&name=Tracksuit_Logo_RGB_Dark%20Purple-01.png) ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0?facet1=pdf) - ![Night Zookeeper](https://www.hubspot.com/hs-fs/hubfs/will-logo%20%282%29.png?width=215&height=50&name=will-logo%20%282%29.png) ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper?facet1=pdf) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd-Logo.png?width=215&height=50&name=Connectd-Logo.png) ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd?facet1=pdf) - ![](https://www.hubspot.com/hs-fs/hubfs/storykit-black.png?width=215&height=50&name=storykit-black.png) ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/storykit?facet1=pdf) - ![](https://www.hubspot.com/hs-fs/hubfs/Timelog.png?width=215&height=50&name=Timelog.png) ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/timelog?facet1=pdf) - ![Eventus](https://www.hubspot.com/hs-fs/hubfs/EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png?width=215&height=50&name=EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png) ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?facet1=pdf) - ![](https://www.hubspot.com/hs-fs/hubfs/Growth%20Tribe%20logo-2.png?width=215&height=50&name=Growth%20Tribe%20logo-2.png) ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe?facet1=pdf) - ![Smartpricing](https://www.hubspot.com/hs-fs/hubfs/961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png?width=215&height=50&name=961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png) ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?facet1=pdf) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd_logo_ourblack_red%20%281%29.png?width=215&height=50&name=Connectd_logo_ourblack_red%20%281%29.png) ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet?facet1=pdf) - ![HR Connect](https://www.hubspot.com/hs-fs/hubfs/HR%20Connect%20Logo%20%282%29-1.webp?width=215&height=50&name=HR%20Connect%20Logo%20%282%29-1.webp) ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?facet1=pdf) - ![Tracksuit](https://www.hubspot.com/hs-fs/hubfs/Tracksuit_Logo_RGB_Dark%20Purple-01.png?width=215&height=50&name=Tracksuit_Logo_RGB_Dark%20Purple-01.png) ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0?facet1=pdf) - ![Night Zookeeper](https://www.hubspot.com/hs-fs/hubfs/will-logo%20%282%29.png?width=215&height=50&name=will-logo%20%282%29.png) ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper?facet1=pdf) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd-Logo.png?width=215&height=50&name=Connectd-Logo.png) ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - United Kingdom * * * [Read more](https://www.hubspot.com/case-studies/connectd?facet1=pdf) - ![](https://www.hubspot.com/hs-fs/hubfs/storykit-black.png?width=215&height=50&name=storykit-black.png) ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/storykit?facet1=pdf) - ![](https://www.hubspot.com/hs-fs/hubfs/Timelog.png?width=215&height=50&name=Timelog.png) ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/timelog?facet1=pdf) - ![Eventus](https://www.hubspot.com/hs-fs/hubfs/EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png?width=215&height=50&name=EVT001_Master_Logo_Horizontal_2021-02-24_1_Color.png) ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?facet1=pdf) - ![](https://www.hubspot.com/hs-fs/hubfs/Growth%20Tribe%20logo-2.png?width=215&height=50&name=Growth%20Tribe%20logo-2.png) ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe?facet1=pdf) - ![Smartpricing](https://www.hubspot.com/hs-fs/hubfs/961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png?width=215&height=50&name=961fcb66-2e86-4d36-b423-ae6300cc7a16-1.png) ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing?facet1=pdf) - ![Connectd](https://www.hubspot.com/hs-fs/hubfs/Connectd_logo_ourblack_red%20%281%29.png?width=215&height=50&name=Connectd_logo_ourblack_red%20%281%29.png) ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet?facet1=pdf) - ![HR Connect](https://www.hubspot.com/hs-fs/hubfs/HR%20Connect%20Logo%20%282%29-1.webp?width=215&height=50&name=HR%20Connect%20Logo%20%282%29-1.webp) ### HR Connect halves time spent on building lists and sending emails, converting customers 25% faster - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hr-connect?facet1=pdf) - ![Tracksuit](https://www.hubspot.com/hs-fs/hubfs/Tracksuit_Logo_RGB_Dark%20Purple-01.png?width=215&height=50&name=Tracksuit_Logo_RGB_Dark%20Purple-01.png) ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0?facet1=pdf) - ![Night Zookeeper](https://www.hubspot.com/hs-fs/hubfs/will-logo%20%282%29.png?width=215&height=50&name=will-logo%20%282%29.png) ### Night Zookeeper Boosts Revenue by 40% with HubSpot’s Google Ads Integration - 25-200 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/night-zookeeper?facet1=pdf) [See all case studies](https://www.hubspot.com/case-studies/directory?facet1=pdf) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products?facet1=pdf) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo?facet1=pdf) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?facet1=pdf) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence?facet1=pdf) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking?facet1=pdf) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer?facet1=pdf) AI Content Writer - [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator?facet1=pdf) AI Website Generator - [Email Marketing Software](https://www.hubspot.com/products/marketing/email?facet1=pdf) Email Marketing Software - [Lead Management Software](https://www.hubspot.com/products/crm/lead-management?facet1=pdf) Lead Management Software - [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent?facet1=pdf) AI Prospecting Agent - [Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?facet1=pdf) Free Website Builder - [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages?facet1=pdf) Landing Pages - [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?facet1=pdf) Free Online Form Builder - [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?facet1=pdf) Free Chatbot Builder - [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?facet1=pdf) Free Live Chat Software - [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics?facet1=pdf) Marketing Analytics - [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages?facet1=pdf) Free Landing Page Builder - [Free Web Hosting](https://www.hubspot.com/products/cms/web-hosting?facet1=pdf) Free Web Hosting ## Free Tools - [See All Free Business Tools](https://www.hubspot.com/free-business-tools?facet1=pdf) See All Free Business Tools - [AI Search Grader](https://www.hubspot.com/ai-search-grader?facet1=pdf) AI Search Grader - [AI Search Sensor](https://www.hubspot.com/aeo-sensor?facet1=pdf) AI Search Sensor - [Make My Persona](https://www.hubspot.com/make-my-persona?facet1=pdf) Make My Persona - [Email Signature Generator](https://www.hubspot.com/email-signature-generator?facet1=pdf) Email Signature Generator - [Free Business Templates](https://www.hubspot.com/resources/templates?facet1=pdf) Free Business Templates - [Software Comparisons Library](https://www.hubspot.com/comparisons?facet1=pdf) Software Comparisons Library - [Website Templates](https://ecosystem.hubspot.com/marketplace/website?facet1=pdf) Website Templates ## Company - [About Us](https://www.hubspot.com/our-story?facet1=pdf) About Us - [Careers](https://www.hubspot.com/careers?facet1=pdf) Careers - [Management Team](https://www.hubspot.com/company/management?facet1=pdf) Management Team - [Board of Directors](https://www.hubspot.com/company/board-of-directors?facet1=pdf) Board of Directors - [Investor Relations](https://ir.hubspot.com/) Investor Relations - [Blog](https://blog.hubspot.com/) Blog - [Sustainability](https://www.hubspot.com/sustainability?facet1=pdf) Sustainability - [Contact Us](https://www.hubspot.com/company/contact?facet1=pdf) Contact Us ## Customers - [Customer Support](https://help.hubspot.com/) Customer Support - [Join a Local User Group](https://www.hubspot.com/hubspot-user-groups?facet1=pdf) Join a Local User Group ## Partners - [All Partner Programs](https://www.hubspot.com/partners?facet1=pdf) All Partner Programs - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?facet1=pdf) Solutions Partner Program - [Technology Partner Program](https://www.hubspot.com/partners/app?facet1=pdf) Technology Partner Program - [HubSpot for Startups](https://www.hubspot.com/startups/partners?facet1=pdf) HubSpot for Startups - [Affiliate Program](https://www.hubspot.com/partners/affiliates?facet1=pdf) Affiliate Program - [Facebook](https://www.facebook.com/hubspot?facet1=pdf) - [Instagram](https://www.instagram.com/hubspot/?facet1=pdf) - [Youtube](https://youtube.com/user/HubSpot?facet1=pdf) - [Twitter](https://x.com/HubSpot?facet1=pdf) - [Linkedin](https://www.linkedin.com/company/hubspot?facet1=pdf) - [Reddit](https://www.reddit.com/r/hubspot?facet1=pdf) - [Tiktok](https://www.tiktok.com/@hubspot?facet1=pdf) [![Download on the App Store](https://www.hubspot.com/hs-fs/hubfs/app%20store%20high%20res.png?width=136&height=45&name=app%20store%20high%20res.png)](https://apps.apple.com/us/app/hubspot/id1107711722?facet1=pdf) [![Get it on Google Play](https://www.hubspot.com/hs-fs/hubfs/google%20play%20high%20res.png?width=136&height=45&name=google%20play%20high%20res.png)](https://play.google.com/store/apps/details?facet1=pdf) [![HubSpot](data:image/svg+xml;base64,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)](https://www.hubspot.com/) Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center?facet1=pdf) - [Privacy Policy](https://legal.hubspot.com/privacy-policy?facet1=pdf) - [Security](https://legal.hubspot.com/security?facet1=pdf) - [Website Accessibility](https://legal.hubspot.com/website-accessibility?facet1=pdf) - [Manage Cookies](https://www.hubspot.com)