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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm?version=published)
[Overview of all products](https://www.hubspot.com/products/get-started?version=published)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing?version=published)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales?version=published)
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[Free and premium plans](https://www.hubspot.com/products/service?version=published)
- ### Content Hub
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- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data?version=published)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue?version=published)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm?version=published)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence?version=published)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter?version=published)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo?version=published)
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Connect your favorite apps to HubSpot
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?version=published)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?version=published)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?version=published)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?version=published)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?version=published)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?version=published)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?version=published)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content?version=published)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?version=published)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?version=published)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?version=published)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?version=published)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies?version=published)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight?version=published)
- [Pricing](https://www.hubspot.com/pricing/marketing?version=published)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published)
- [What's New in HubSpot](https://www.hubspot.com/new?version=published)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published)
- [Sustainability](https://www.hubspot.com/sustainability?version=published)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published)
- [Technology Partner Program](https://www.hubspot.com/partners/app?version=published)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?version=published)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program?version=published)
- [Startup Partner Program](https://www.hubspot.com/startups/partners?version=published)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?version=published)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?version=published)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources?version=published)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?version=published)
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- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding?version=published)
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- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?version=published)
- [__Overview of all products__](https://www.hubspot.com/products/get-started?version=published)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing?version=published)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales?version=published)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service?version=published)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content?version=published)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data?version=published)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?version=published)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?version=published)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?version=published)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?version=published)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?version=published)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?version=published)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads?version=published)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?version=published)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?version=published)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals?version=published)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?version=published)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?version=published)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?version=published)
- [Manage content](https://www.hubspot.com/use-case/manage-content?version=published)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?version=published)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?version=published)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?version=published)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?version=published)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies?version=published)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight?version=published)
- [Pricing](https://www.hubspot.com/pricing/marketing?version=published)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published)
- [What's New in HubSpot](https://www.hubspot.com/new?version=published)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published)
- [Sustainability](https://www.hubspot.com/sustainability?version=published)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published)
- [Technology Partner Program](https://www.hubspot.com/partners/app?version=published)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?version=published)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program?version=published)
- [Startup Partner Program](https://www.hubspot.com/startups/partners?version=published)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?version=published)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?version=published)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources?version=published)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?version=published)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding?version=published)
- [Migration](https://www.hubspot.com/services/professional/migrations?version=published)
- [Premium Support](https://www.hubspot.com/services/premium-support?version=published)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published)
- About About
- [About Us](https://www.hubspot.com/our-story?version=published)
- [Careers](https://www.hubspot.com/careers?version=published)
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[Start free or get a demo](https://www.hubspot.com/products/get-started?version=published)
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- Spitfire Inbound

# Spitfire Inbound Flies High as a HubSpot Partner
Marketing & Advertising
25-200 employees

- 100%
of Clients on Retainer
- 10
clients using HubSpot
- 105%
of revenue goal in year one
Use Cases
- Inbound Marketing
- Solutions Partners
- Solutions Partner Program Success
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing?version=published)
### Story Overview
Spitfire Inbound was founded with one aim in mind – to help its clients to improve their marketing strategies using the inbound methodology. Since partnering with HubSpot, Spitfire Inbound has built a sustainable business and, today, 100% of its clients are on retainer contracts.
### About Company
Based in South Africa, Spitfire Inbound is a purpose-built inbound marketing agency that delivers focused, measurable results to its clients. As a HubSpot Partner, it helps companies to increase website traffic, capture and nurture more leads and convert them into customers.
### Entering the Inbound Arena
[Spitfire Inbound](https://www.spitfireinbound.com/?version=published) was founded as part of [Penquin](http://www.penquin.co.za/?version=published), a full-service advertising agency based in South Africa. The management team wanted to be able to clearly show the ROI of the marketing activities it was carrying out for its clients. After discovering HubSpot and inbound marketing they realised the opportunity was significant and needed to have its own focus, and so Spitfire Inbound was born.
“We evaluated several competitors, including Marketo, Pardot and the HubSpot software. But we kept returning to HubSpot – and when we did we felt like we were returning home. It was easier to use, and it would allow us to get rid of several solutions and replace them with one complete package.
“Once we started working with HubSpot it became easier than ever before to prove the ROI of our work. We had the data at our fingertips which help align strategies based on facts, not assumptions,” says Darren Leishman, managing director of Spitfire Inbound.
“We created Spitfire as a standalone agency, dedicated solely to the inbound methodology. We saw this as the future of marketing, and we wanted to get in on the act. Of course, HubSpot was critical to that plan, and we signed up to the [HubSpot Partner Program](https://www.hubspot.com/partners/marketing?version=published) in June 2016.”
### Building With the Growth Stack
Spitfire Inbound immediately began to use the HubSpot [growth stack](https://www.hubspot.com/products/growth-stack?version=published), a combination of the [Marketing](https://www.hubspot.com/products/marketing?version=published), [CRM](https://www.hubspot.com/products/crm?version=published) and [Sales](https://www.hubspot.com/products/sales?version=published) software, on its own website. The first task was to create its [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas?version=published).
“We came up with three main personas. Each person was based on detailed research so that we knew who were talking to and what their marketing challenges were.
“More recently, we’ve developed an additional persona who is much more sales focused. Our ability to deliver results by aligning the marketing and sales efforts meant that we needed to be providing useful and helpful information to both departments.
The agency started using [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages?version=published) for its content, created a [Blog](https://www.hubspot.com/products/marketing/blog?version=published) and added [Calls-to-Action](https://www.hubspot.com/products/calls-to-action?version=published) (CTAs) and [Smart Forms](https://knowledge.hubspot.com/smart-content-user-guide/how-to-create-a-smart-form?version=published) to capture user details. Social media has been formed a significant part of our plans and continues to deliver results.
“We keep track of our leads using the CRM and then use [Workflows](https://knowledge.hubspot.com/workflows-user-guide-v2?version=published) to send our contacts personalised messages that correspond to their stage in the buyer’s journey.”
Darren is a big fan of the HubSpot software’s analytic capabilities, which allow him to optimise the agency’s content and get the best possible results.
“If you aren’t tracking your conversions, you are missing out on opportunities to nurture a potential customer into a paying one. The [Marketing Analytics Dashboard](https://www.hubspot.com/products/analytics?version=published) gives us a bird’s eye view on our performance. Now, we can see exactly which content, CTAs and other factors are influencing our visitors, and we make decisions based on that knowledge.”
Spitfire quickly began to gain new customers, who were impressed by the agency’s results-driven philosophy.
“Once our clients see what we can do, they sign up for longer and more lucrative contracts. We have 70% of them on the growth stack, and we find that they do particularly well. Their marketing and sales departments are much more aligned, because they have a clearer understanding of their leads’ journeys.”
### A Short Path To Remarkable Results
Spitfire Inbound has achieved some great results in just 12 months; hitting 105% of its revenue goal. The agency now has 10 clients using the HubSpot software, and it has expanded its staff from four people to 12.
“We’ve exceeded our expectations,” says Darren. “We have already reached [Gold Tier Partner](https://www.hubspot.com/partners/partner-tiers?version=published) status and we’re generating recurring revenue – 100% of our clients are on retainer contracts. We get an average of four leads through inbound every month, and we have a close rate of over 95%.”
Spitfire Inbound’s clients are also reaping rewards. According to Charl Grobler of Suzuki South Africa, the inbound philosophy is the future of marketing.
“Spitfire Inbound has guided us through the entire process, and their measurable, exciting and inspiring strategies are helping us to help customers.”
Darren says that the training and support that HubSpot provides has been vital.
“HubSpot has a vested interest in our success, and that’s really important when you’re building a partnership. As our name suggests, we’re totally committed to the inbound methodology. Our staff are expected to complete all of the HubSpot Academy training courses, and we also have weekly sessions to hone our skills and strategic thinking.”
Looking ahead, Spitfire Inbound plans to become a Platinum Tier Partner by the year’s end, and it has also set goals for further down the line.
“Within three years, we want to have a staff of 22 and increase our revenue by 12X. With HubSpot by our side, we’re confident that we can do it.”
Table of Contents Table of Contents
- [Entering the Inbound Arena](https://www.hubspot.com#entering-the-inbound-arena)
- [Building With the Growth Stack](https://www.hubspot.com#building-with-the-growth-stack)
- [A Short Path To Remarkable Results](https://www.hubspot.com#a-short-path-to-remarkable-results)
Previous Next
- 
> The HubSpot software stood out as the market leader, and we knew that its partner program was the best way forward for our evolving agency.
Darren Leishman
Managing Director
Spitfire Inbound
- > We can now show the ROI of our marketing efforts, which means that our clients are more willing to experiment and try new things.
\- Darren Leishman
- > The HubSpot team has been exceptional. The software is great, but the training and support on offer is what sets it apart.
\- Darren Leishman

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo?version=published)
##### Related Case Studies
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- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub?version=published)
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### Six & Flow generates 90% of agency revenue through the HubSpot partner program
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/six-flow?version=published)
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### Helsinki Partners Optimises its Marketing Initiatives with HubSpot
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/helsinki-partners?version=published)
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### Instrumental Group created a seamless, scalable billing process with HubSpot payments
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments?version=published)
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### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/eventus?version=published)
- 
### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?version=published)
- 
### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?version=published)
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### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/loop-and-tie?version=published)
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### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/manobyte?version=published)
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### BridgeRev increases customer engagement 30% with the Webflow App for HubSpot
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/bridgerev?version=published)
- 
### Media Garcia closes 3X more deals with Commerce Hub
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub?version=published)
- 
### Six & Flow generates 90% of agency revenue through the HubSpot partner program
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/six-flow?version=published)
- 
### Helsinki Partners Optimises its Marketing Initiatives with HubSpot
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/helsinki-partners?version=published)
- 
### Instrumental Group created a seamless, scalable billing process with HubSpot payments
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments?version=published)
- 
### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/eventus?version=published)
- 
### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?version=published)
- 
### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?version=published)
[See all case studies](https://www.hubspot.com/case-studies/directory?version=published)
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