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[Free HubSpot CRM](https://www.hubspot.com/products/crm?version=published) [Overview of all products](https://www.hubspot.com/products/get-started?version=published) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?version=published) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?version=published) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?version=published) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?version=published) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?version=published) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?version=published) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?version=published) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?version=published) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?version=published) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?version=published) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?version=published) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?version=published) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?version=published) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?version=published) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?version=published) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?version=published) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?version=published) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?version=published) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?version=published) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?version=published) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?version=published) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?version=published) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?version=published) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?version=published) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?version=published) - [Pricing](https://www.hubspot.com/pricing/marketing?version=published) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published) - [What's New in HubSpot](https://www.hubspot.com/new?version=published) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published) - [Sustainability](https://www.hubspot.com/sustainability?version=published) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fstorehub&hubs_content-cta=nav-resources-community&version=published) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published) - 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[Migration](https://www.hubspot.com/services/professional/migrations?version=published) - [Premium Support](https://www.hubspot.com/services/premium-support?version=published) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?version=published) - [__Overview of all products__](https://www.hubspot.com/products/get-started?version=published) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?version=published) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?version=published) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?version=published) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?version=published) - 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Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?version=published) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?version=published) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?version=published) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?version=published) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?version=published) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?version=published) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?version=published) - [Manage content](https://www.hubspot.com/use-case/manage-content?version=published) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?version=published) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?version=published) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?version=published) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?version=published) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?version=published) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?version=published) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?version=published) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?version=published) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?version=published) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?version=published) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?version=published) - [Pricing](https://www.hubspot.com/pricing/marketing?version=published) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?version=published) - [What's New in HubSpot](https://www.hubspot.com/new?version=published) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?version=published) - [Sustainability](https://www.hubspot.com/sustainability?version=published) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fstorehub&hubs_content-cta=nav-resources-community&version=published) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?version=published) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?version=published) - [Technology Partner Program](https://www.hubspot.com/partners/app?version=published) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?version=published) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?version=published) - [Startup Partner Program](https://www.hubspot.com/startups/partners?version=published) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?version=published) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?version=published) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?version=published) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?version=published) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?version=published) - [Migration](https://www.hubspot.com/services/professional/migrations?version=published) - [Premium Support](https://www.hubspot.com/services/premium-support?version=published) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?version=published) - About About - [About Us](https://www.hubspot.com/our-story?version=published) - [Careers](https://www.hubspot.com/careers?version=published) - [Contact Us](https://www.hubspot.com/company/contact?version=published) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?version=published) [Start free or get a demo](https://www.hubspot.com/products/get-started?version=published) [Log in](https://app.hubspot.com/login?version=published) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?version=published) - [Case Studies Overview](https://www.hubspot.com/case-studies?version=published) - [Directory](https://www.hubspot.com/case-studies/directory?version=published) - StoreHub  # StoreHub Boosts Conversion Rates by 20% with HubSpot Professional Services 1-25 employees  - 20% increase in conversion rates overall - 700+ hours saved across sales team to date - 20,000+ email touchpoints automated Use Cases - Increase Conversion Rates Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise?version=published) ### Story Overview StoreHub is a cloud-based retail management solution that provides a revolutionary iPad point of sale (POS) system to small-to-medium enterprises (SMEs) across the globe. Wai Hong Fong is the co-founder of StoreHub and is based in the company’s head office in Malaysia. ### About Company StoreHub is a cloud-based retail management solution that provides a revolutionary iPad point of sale (POS) system to small-to-medium enterprises (SMEs) across the globe. ### No lead scoring and inefficient follow-up Prior to HubSpot, StoreHub were using Pipedrive as their marketing and sales solution, which didn’t allow them to see where their leads were coming from or understand the actions each lead took. Without these engagement metrics, they ran into problems around lead scoring, where they couldn’t apply an accurate estimation of the quality of each lead. This lack of knowledge on quality had a knock-on effect across the sales team, where they weren’t able to effectively prioritise their leads and when to follow up. This then had a negative impact on their ability to close deals and lowered conversion rates. Wai Hong also stated that their sales team was expending much effort on manual processes, losing out on time that could be spent on more value-adding tasks. As StoreHub strives to get in touch with leads within two minutes of first contact, Wai Hong knew that he needed a solution that could help his team prioritise better and work more efficiently. “We’re a pretty call-heavy company and we commit to contacting a lead within two minutes, so time is a big factor for us when prioritising calls and taking action.” Once he decided to look for a solution, Wai Hong opened up a conversation with HubSpot and learned how the tool could help StoreHub to move their information across teams faster and more effectively, as well as automating many of the tasks that were being done manually. ### Automation, awareness and prioritisation Wai Hong stated that when StoreHub started with HubSpot, the onboarding process was everything he hoped for as he strove to get up to speed with everything HubSpot had to offer. “Onboarding was great. We had a lot of questions as there are quite a lot of features within HubSpot to get used to. But the onboarding team was really helpful in getting us the answers we needed.” Once up to speed, Wai Hong began using the Workflows feature to automate email campaigns, while being able to track what actions each lead took and attribute them with an appropriate lead score. He also pointed to the Ads feature as a huge success for the team, where the campaigns they run are now able to optimize towards the final sale instead of just a sign up. “It’s a market with low digital awareness, so the Ads feature has really helped us to attribute more accurately and build higher quality campaigns with better ROI.” The sales team have also been given more scope through HubSpot Sales Pro. They use the tracking capability to check if a contact has been engaging with their emails, while the Sequences feature allows them to create email templates for every situation and save much time on creating them from scratch. They also now have a better sense of what collateral works best for them by using the Documents feature to monitor interactions with the documents that they send out. ### Boosted conversions with a slicker sales team The results of using HubSpot have been nothing short of outstanding for StoreHub. They’re now able to track the entire customer journey from start to finish, and attribute successful conversions to specific campaigns using the information provided by HubSpot. This means they now prioritise their leads much more efficiently through lead scoring, boosting conversion rates by 20% in the process. Over 20,000 email touchpoints have been automated, leading to a monumental 700 hours saved across the sales team and enabling them to focus on more value-adding areas. As for next steps, Wai Hong is hoping to continue scaling the business, with plans to grow by 10x in the next 18 months. A self-confessed HubSpot evangelist, Wai Hong had this to say to anyone considering using HubSpot: “I would definitely recommend HubSpot. I’ve got presentation decks that I talk through at conferences with a list of tools that businesses should use, and HubSpot is number one!” Table of Contents Table of Contents - [No lead scoring and inefficient follow-up](https://www.hubspot.com#no-lead-scoring-and-inefficient-follow-up) - [Automation, awareness and prioritisation](https://www.hubspot.com#automation-awareness-and-prioritisation) - [Boosted conversions with a slicker sales team](https://www.hubspot.com#boosted-conversions-with-a-slicker-sales-team) Previous Next -  > We’re a pretty call-heavy company and we commit to contacting a lead within two minutes, so time is a big factor for us when prioritising calls and taking action. Wai Hong Fong Co-Founder StoreHub - > It’s a market with low digital awareness, so the Ads feature has really helped us to attribute more accurately and build higher quality campaigns with better ROI. Wai Hong Fong Co-Founder StoreHub - > I would definitely recommend HubSpot. I’ve got presentation decks that I talk through at conferences with a list of tools that businesses should use, and HubSpot is number one! Wai Hong Fong Co-Founder StoreHub  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?version=published) ##### Related Case Studies -  ### How Bluleadz Cut Commission Work and Tripled ROI with the QuotaPath App for HubSpot - Professional Services - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/bluleadz?version=published) -  ### IN-18 finds ideal clients and gets paid faster with HubSpot Starter Customer Platform - Professional Services - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/in-18-finds-ideal-clients-and-gets-paid-faster-with-hubspot?version=published) -  ### Startup 2030 Builders Generates 80% ROI and Revolutionizes Sales Outreach with HubSpot Starter Customer Platform - Professional Services - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-generates-80-roi-and-revolutionizes-sales-outreach-with-hubspot-starter-customer-platform?version=published) -  ### HubSpot Starter Customer Platform Drives One-third of the Startup 2030 Builders’ total revenue with lead generation boost - 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 ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services?version=published) -  ### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration - 1-25 employees * * * [Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds?version=published) -  ### How Bluleadz Cut Commission Work and Tripled ROI with the QuotaPath App for HubSpot - Professional Services - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/bluleadz?version=published) -  ### IN-18 finds ideal clients and gets paid faster with HubSpot Starter Customer Platform - Professional Services - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/in-18-finds-ideal-clients-and-gets-paid-faster-with-hubspot?version=published) -  ### Startup 2030 Builders Generates 80% ROI and Revolutionizes Sales Outreach with HubSpot Starter Customer Platform - Professional Services - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-generates-80-roi-and-revolutionizes-sales-outreach-with-hubspot-starter-customer-platform?version=published) -  ### HubSpot Starter Customer Platform Drives One-third of the Startup 2030 Builders’ total revenue with lead generation boost - Professional Services - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue?version=published) -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group?version=published) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - Professional Services * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo?version=published) - 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 ### IN-18 finds ideal clients and gets paid faster with HubSpot Starter Customer Platform - Professional Services - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/in-18-finds-ideal-clients-and-gets-paid-faster-with-hubspot?version=published) -  ### Startup 2030 Builders Generates 80% ROI and Revolutionizes Sales Outreach with HubSpot Starter Customer Platform - Professional Services - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-generates-80-roi-and-revolutionizes-sales-outreach-with-hubspot-starter-customer-platform?version=published) -  ### HubSpot Starter Customer Platform Drives One-third of the Startup 2030 Builders’ total revenue with lead generation boost - Professional Services - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue?version=published) -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group?version=published) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - Professional Services * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo?version=published) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - 1-25 employees * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency?version=published) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services * * * [Read more](https://www.hubspot.com/case-studies/colt?version=published) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services?version=published) - 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