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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - TenantBase  # How HubSpot Helped TenantBase Achieve 3x Revenue Growth YOY Real Estate 1-25 employees  - 3x revenue growth year-over-year - 3x sales team growth year-over-year - 10 new markets Use Cases - Integrations - Large Sales Teams Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview TenantBase needed to grow its sales team to meet demand. With Sales Hub Enterprise, TenantBase increased revenue and grew its sales team 3x year-over-year, expanding into 10 new markets. ### About Company TenantBase is a tech-enabled commercial real estate platform that’s revolutionizing the leasing process for tenants. It couples proprietary technology with top local brokers to give tenants an end-to-end leasing experience that’s tailored to their needs. ### Outgrowing Infusionsoft When Mike Zei, COO and co-founder of TenantBase, saw how traditional commercial real estate brokerages were underserving small businesses in their hunt for large commissions, he co-founded TenantBase—a free service that allows startups and small businesses to quickly search, find and lease office and industrial spaces through online tools. Mike’s innovative idea filled a large gap in the office and industrial real estate markets—and TenantBase grew rapidly from its first home in Nashville, Tennessee. It grew so rapidly that in less than two years it outgrew its Infusionsoft platform. “We used Infusionsoft for about a year and a half to start our business,” says Mike. “But we needed to make changes to empower the growth of our sales team.” TenantBase also tried using Infusionsoft’s CRM but wasn’t completely satisfied. “Our sales team was struggling to use Infusionsoft to organize contacts and keep them moving through the funnel, in addition to all the marketing automation we were doing,” says Mike. “It felt disjointed.” These system challenges were also getting in the way of onboarding new salespeople. In its early days, TenantBase had a five-person sales team. But as the company rapidly grew, Mike knew he needed to bring consistency to the onboarding process and empower his sales team with an easy-to-use sales solution. Because TenantBase was expanding into new markets, Mike also needed the sales team to stay connected regardless of location. Finally, Mike needed more visibility into customer demand and team performance than Infusionsoft could deliver. He struggled to identify the bandwidth of sales team members and determine when customer demand justified hiring more. He didn’t have the right data or visibility to guide his decisions. The need for a new solution was clear, and Mike started considering his options. He found that some software solutions weren’t powerful enough. Others were powerful, but were difficult to use and expensive to manage. “I felt caught in the middle,” says Mike. “Infusionsoft and others like it are good products, but they weren’t right for us anymore. Salesforce was an obvious alternative, but it would place a bigger burden on us operationally.” Mike knew he’d found the perfect blend of power and ease in a sales software when he and his team tried a demo of [HubSpot Sales Hub Enterprise.](https://www.hubspot.com/products/sales-hub-enterprise) “We knew HubSpot was the right decision early on because of the level of service we received,” says Mike. “We loved the product and felt well taken care of from day one.” ### Sales Hub Enterprise Helps TenantBase Scale Its Sales Team Quickly to Meet Growing Demand Mike and his team implemented and customized Sales Hub Enterprise themselves with HubSpot’s 24/7 support. The experience reconfirmed that they’d made the right decision in choosing HubSpot. “With HubSpot, it’s not just a client-vendor relationship,” says Mike. “It’s a collaboration and a community.” The sales team was eager to transition to the new tool, having seen what it could do and how easy it was to use. As chief operating officer, Mike was thrilled to have the power he wants in a sales solution without the financial burden of outsourcing CRM administration. With sales and marketing now combined in an all-on-one platform, Sales Hub Enterprise solved the disconnect between TenantBase’s sales and marketing processes. “Sales Hub Enterprise gives us a ton of firepower without compromising on ease of use,” says Mike. “It’s easy to add new people to the team and ensure everyone’s following the same processes.” Sales Hub Enterprise also plays a vital role in keeping sales teams connected, even when spread out geographically or working from home. “Sales Hub Enterprise helped our dispersed sales team stay connected, long before COVID-19 forced everyone to work remotely,” says Mike. “It’s as if we’re all still working out of our corporate office, which has made us really powerful as we’ve grown.” What is it about Sales Hub Enterprise that allows TenantBase to scale so efficiently? Here are some of the [Sales Hub Enterprise features](https://www.hubspot.com/products/sales/enterprise) that TenantBase finds essential: __Sequences__ TenantBase uses sequences to tee up a series of personalized emails and follow-up tasks to nurture contacts over time. “Sequences empower our sales team with the perfect mix of process and customization,” says Mike. “The system has the flexibility to allow our salespeople to put their own spin on our templates, which means better, more tailored messaging.” The sales team can also gauge the performance of different templates and sequences and share the best-performing ones among the group. __Playbooks__ Playbooks allow the sales team to share critical information like call scripts and battle cards right within HubSpot to better guide prospective customers. __Mobile App__ Having a mobile app is essential for the TenantBase sales team, allowing them to remain productive and efficient when out of the office. Mike explains: “We don’t spend much time sitting at our desks. With the HubSpot mobile app, our sales team can take all the power of Sales Hub Enterprise with them out in the field. They can click to call, take notes, pull up details on contacts, get background on deals—and do it all on their mobile.” __Reporting__ Sales Hub Enterprise also gives Mike a complete view into the health of his business, from the big picture down to small details. “We can measure demand, identify leaks in our sales funnel, and address pain points,” says Mike. “We can assign leads and make new hires to provide the best service to those leads. This visibility into our pipeline has helped us grow very quickly.” __Integrations__ TenantBase integrated HubSpot with 37 of its most important tools, including its own custom application, for even greater efficiency. Thanks to all of these features, TenantBase has a repeatable yet flexible sales process that its salespeople have readily adapted, and the visibility that its sales leaders need. Looking to the future, Mike is confident in his ability to grow and scale his business with HubSpot at the core of its marketing, sales and CRM with no disparate tools to implement and manage. “We looked at HubSpot as a way to scale our business,” says Mike. “It was a big moment for us to reach the next level of growth and sophistication.” ### 3x Revenue and Sales Team Growth YOY With Sales Hub Enterprise implemented and working smoothly along with HubSpot’s CRM, TenantBase is achieving __3x revenue growth year-over-year.__ To support this growth in revenue, TenantBase __scaled its sales team 3x year-over-year,__ during the same period of time, growing from five to 150 members. At the same time, TenantBase __expanded across 10 markets,__ while maintaining consistency in its sales process. Despite TenantBase’s outstanding growth, Mike doesn’t foresee outgrowing HubSpot. “It’s been a wild ride, growing from a small operation with five people to one that spans 10 markets with 150 people,” says Mike. “Through it all, HubSpot has continued to innovate and evolve their product, and I look forward to growing with them into the future.” Table of Contents Table of Contents - [Outgrowing Infusionsoft](https://www.hubspot.com#outgrowing-infusionsoft) - [Sales Hub Enterprise Helps TenantBase Scale Its Sales Team Quickly to Meet Growing Demand](https://www.hubspot.com#sales-hub-enterprise-helps-tenantbase-scale-its-sales-team-quickly-to-meet-growi) - [3x Revenue and Sales Team Growth YOY](https://www.hubspot.com#3x-revenue-and-sales-team-growth-yoy)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - 1-25 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) - 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United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - United States - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - 1-25 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - United States - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - 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